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Rolex Yacht-Master
Top
Rolex Yacht-Master
18,468 
Free shipping
Seller
Chase Hattan
8
UK
Seiko ASTRON 147J1
Top
Seiko ASTRON 147J1
1,831 
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
46
PL
Van Cleef & Arpels Cadenas
Top
Van Cleef & Arpels Cadenas
299,360 
Free shipping
Seller
Watch Hunter
 
US
Rolex Submariner 16613 Like Nos
Top
Rolex Submariner 16613 Like Nos
7,500 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Submariner NEW Ref. 114060
Top
Rolex Submariner NEW Ref. 114060
6,695 
Seller
Steiner Maastricht
49
NL
Panerai LUMINOR 1950 3 DAYS GMT AUTOMATIC CERAMICA - 44MM Ref....
Top
Panerai LUMINOR 1950 3 DAYS GMT AUTOMATIC CERAMICA - 44MM Ref....
7,490 
Seller
WINGOO WATCHES
180
IT
Rolex Yacht-Master Rose Gold New
Top
Rolex Yacht-Master Rose Gold New
18,750 
Free shipping
Seller
Turelojya SL
123
ES
Rolex Oyster Perpetual Cosmograph Daytona Everose NEW
Top
Rolex Oyster Perpetual Cosmograph Daytona Everose NEW
26,650 
Seller
Filipucci Juweliers
264
NL
Longines Men's L26734783 Master Collection 40mm Chrono ...
Top
Longines Men's L26734783 Master Collection 40mm Chrono ...
2,079 
Seller
Swiss Elevate GmbH - HarveyStore.com
465
CH
Rolex Day-Date 40 18 kt Weißgold Schwarz DIA 228239
Top
Rolex Day-Date 40 18 kt Weißgold Schwarz DIA 228239
31,400 
Seller
Uhren2000 GmbH
206
DE
Omega Speedmaster Moonwatch 42 mm – Hesalite 311.30.42.30.01.005
Top
Omega Speedmaster Moonwatch 42 mm – Hesalite 311.30.42.30.01.005
3,030 
Seller
Mall of the Watch
346
MC
Chopard 18kt White Gold Internally Flawless Happy Diamond
Top
Chopard 18kt White Gold Internally Flawless Happy Diamond
21,383 
Free shipping
Seller
Watch Hunter
 
US
Rolex Milgauss 116400GV Z-Blue Unworn
Top
Rolex Milgauss 116400GV Z-Blue Unworn
6,900 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Air-King NEW Ref. 116900
Top
Rolex Air-King NEW Ref. 116900
5,600 
Seller
Steiner Maastricht
49
NL
Panerai LUMINOR MARINA 8 DAYS 44MM Ref. PAM00510
Top
Panerai LUMINOR MARINA 8 DAYS 44MM Ref. PAM00510
4,600 
Seller
WINGOO WATCHES
180
IT
Cartier Calibre
Top
Cartier Calibre
4,000 
Seller
Watcheclock
35
IT
Tudor Heritage Black Bay Chrono NEW
Top
Tudor Heritage Black Bay Chrono NEW
3,850 
Seller
Filipucci Juweliers
264
NL
Ulysse Nardin Marine Diver Monaco 2016 (Limited Edition)
Top
Ulysse Nardin Marine Diver Monaco 2016 (Limited Edition)
9,950 
Free shipping
Seller
Istock LTD
22
LV
Patek Philippe Nautilus Ladies Ref. 7118/1A-011 Edelstahlband
Top
Patek Philippe Nautilus Ladies Ref. 7118/1A-011 Edelstahlband
21,300 
Seller
Uhren2000 GmbH
206
DE
Panerai Luminor submersible 1950 3 day Bronzo PAM 00671 NEW
Top
Panerai Luminor submersible 1950 3 day Bronzo PAM 00671 NEW
32,000 
Seller
Paradiso Luxury Srl
5
IT
Piaget 1970s Piaget Factory Diamond 18kt White Gold Cushion...
Top
Piaget 1970s Piaget Factory Diamond 18kt White Gold Cushion...
2,994 
Free shipping
Seller
Watch Hunter
 
US
Tudor Heritage Black Bay 79250BM never worn
Top
Tudor Heritage Black Bay 79250BM never worn
3,300 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Day Date Rose Gold Diamant Blatt Ref.118235 Papiere
Top
Rolex Day Date Rose Gold Diamant Blatt Ref.118235 Papiere
22,900 
Seller
Juwelier Edmund Arnold GmbH
34
DE
Panerai LUMINOR GMT AUTOMATIC ACCIAIO - 44 MM Ref. PAM01088
Top
Panerai LUMINOR GMT AUTOMATIC ACCIAIO - 44 MM Ref. PAM01088
5,390 
Seller
WINGOO WATCHES
180
IT
Bell & Ross BR0392-DESERT-CE
Top
Bell & Ross BR0392-DESERT-CE
2,390 
Seller
Watchdeal KG
189
DE
Rolex Daytona
Top
Rolex Daytona
23,000 
Seller
Artle.ch
 
CH
Audemars Piguet Royal Oak 18K Rose Gold
Top
Audemars Piguet Royal Oak 18K Rose Gold
21,799 
Seller
FORT COLLECTORS
93
ES
Breitling EMERGENCY NIGHT MISSION
Top
Breitling EMERGENCY NIGHT MISSION
17,200 
Free shipping
Seller
ZEGG & CERLATI
12
MC
Patek Philippe Nautilus 5712 - NEW SEALED
Top
Patek Philippe Nautilus 5712 - NEW SEALED
37,000 
Seller
Paradiso Luxury Srl
5
IT
U-Boat 2277 Classico Chronograph 53mm 10 ATM
Top
U-Boat 2277 Classico Chronograph 53mm 10 ATM
1,595 
Seller
Timeshop24.de Ltd.
2655
DE
Bulova Accutron 18K NOS new old stock
Bulova Accutron 18K NOS new old stock
2,600 
Seller
Harri Asunta
5
FI
Junghans Meister Chronoscope
Top
Junghans Meister Chronoscope
1,350 
Seller
Schick Uhren u. Schmuck GmbH
32
DE
TAG Heuer Aquaracer 500m Calibre 16 Automatic Chronograph Ref....
Top
TAG Heuer Aquaracer 500m Calibre 16 Automatic Chronograph Ref....
3,475 
Seller
WINGOO WATCHES
180
IT
Union Glashütte Sachsenclassic Automatik Chronograph, D008.427...
Top
Union Glashütte Sachsenclassic Automatik Chronograph, D008.427...
2,900 
Seller
Juwelier Bucher GbR
141
DE
Hublot Big Bang Ferrari  Unico All Black Limited Edition , NEW...
Top
Hublot Big Bang Ferrari Unico All Black Limited Edition , NEW...
16,850 
Free shipping
Seller
WatchesNorte
15
ES
Omega Speedmaster Chronograph Moonwatch Dark Side of the Moon
Top
Omega Speedmaster Chronograph Moonwatch Dark Side of the Moon
6,740 
Free shipping
Seller
FORT COLLECTORS
93
ES
Edox Chronorally Sauber F1 TEAM Limited Edition
Top
Edox Chronorally Sauber F1 TEAM Limited Edition
1,595 
Seller
Herman Lyppens Juweliers
5
NL
Rolex Cosmograph Daytona - NEW
Top
Rolex Cosmograph Daytona - NEW
17,750 
Seller
Paradiso Luxury Srl
5
IT
Chopard Grand Prix de Monaco Historique
Top
Chopard Grand Prix de Monaco Historique
14,950 
Seller
Pawn Shop La Casa de los Empeños s.L
28
ES
Hublot Big Bang Broderie Skull
Top
Hublot Big Bang Broderie Skull
9,237 
Seller
Watch & Bullion
 
GI
Cartier Tank Américaine neuve XL or blanc 26/45 mm
Top
Cartier Tank Américaine neuve XL or blanc 26/45 mm
6,935 
Seller
Antichorloge
6
CH
Omega Speedmaster Racing Co-Axial Chronograph 40 MM Ref....
Top
Omega Speedmaster Racing Co-Axial Chronograph 40 MM Ref....
2,750 
Seller
WINGOO WATCHES
180
IT
Ingersoll IN1414RWH Sambo Automatik Herren 44mm 5ATM
Top
Ingersoll IN1414RWH Sambo Automatik Herren 44mm 5ATM
127 
Seller
Timeshop24.de Ltd.
2655
DE
Fortis F-43 Flieger Chronograph Alarm Edition 702.10.81
Top
Fortis F-43 Flieger Chronograph Alarm Edition 702.10.81
6,999 
Seller
The- Watch- Store Gößweinstein
 
DE
Omega Seamaster Aqua Terra 150M Co-Axial Day Date 41,5 MM
Top
Omega Seamaster Aqua Terra 150M Co-Axial Day Date 41,5 MM
4,495 
Seller
FORT COLLECTORS
93
ES
Eterna Super Kontiki Limited Edition 1973
Top
Eterna Super Kontiki Limited Edition 1973
1,510 
Seller
Bijouterie-Horlogerie Langel
12
CH
Hublot Big Bang Evolution Split Second Ayrton Senna Limited...
Top
Hublot Big Bang Evolution Split Second Ayrton Senna Limited...
11,500 
Seller
Paradiso Luxury Srl
5
IT
Cartier Ballon Bleu 33mm
Top
Cartier Ballon Bleu 33mm
3,900 
Free shipping
Seller
Seven Luxury
20
IT
Mühle Glashütte Herrenuhr ProMare Chronograph, M1-42-04-NB
Top
Mühle Glashütte Herrenuhr ProMare Chronograph, M1-42-04-NB
2,990 
Seller
Juwelier Bucher GbR
141
DE
Bell & Ross BRS NOVAROSA BRS-PK-ST/SST
Top
Bell & Ross BRS NOVAROSA BRS-PK-ST/SST
1,795 
Free shipping
Seller
Watchdeal KG
189
DE
Omega MOONWATCH OMEGA CO-AXIAL MASTER CHRONOMETER MOONPHASE...
Top
Omega MOONWATCH OMEGA CO-AXIAL MASTER CHRONOMETER MOONPHASE...
15,790 
Seller
WINGOO WATCHES
180
IT
Luminox XL.1944 Atacama Field Alarm Chrono 1940 Serie 45mm 100M
Top
Luminox XL.1944 Atacama Field Alarm Chrono 1940 Serie 45mm 100M
599 
Seller
Timeshop24.de Ltd.
2655
DE
Hamilton Men's H51598990 American Classic ODC X-03...
Top
Hamilton Men's H51598990 American Classic ODC X-03...
2,715 
Seller
Swiss Elevate GmbH - HarveyStore.com
465
CH
Breitling Galactic 44
Top
Breitling Galactic 44
2,949 
Seller
FORT COLLECTORS
93
ES
Baume & Mercier Capeland Shelby Cobra 1963 Chronograph
Top
Baume & Mercier Capeland Shelby Cobra 1963 Chronograph
4,400 
Seller
Gioielleria Mario Pendezza
16
IT
Rolex Datejust 31 - NEW
Top
Rolex Datejust 31 - NEW
7,250 
Seller
Paradiso Luxury Srl
5
IT
Oris Artelier Translucent Skeleton Stahl/Gold 18K 750er
Top
Oris Artelier Translucent Skeleton Stahl/Gold 18K 750er
2,595 
Seller
T&N "Glücksschmiede" GmbH
433
DE
Union Glashütte Belisar Pilot Chronograph Automatik, D009.627....
Top
Union Glashütte Belisar Pilot Chronograph Automatik, D009.627....
2,680 
Free shipping
Seller
Juwelier Bucher GbR
141
DE
Longines - RAILROAD
Top
Longines - RAILROAD
1,250 
Seller
Seven Luxury
20
IT
Panerai LUMINOR MARINA AUTOMATIC ACCIAIO - 44MM Ref. PAM00104
Top
Panerai LUMINOR MARINA AUTOMATIC ACCIAIO - 44MM Ref. PAM00104
4,910 
Free shipping
Seller
WINGOO WATCHES
180
IT
Maurice Lacroix Les Classiques Chrono Valjoux LC6058-SS001-332...
Top
Maurice Lacroix Les Classiques Chrono Valjoux LC6058-SS001-332...
1,795 
Seller
Kingwatch.nl
18
NL
Panerai Special Editions
Panerai Special Editions
7,200 
Seller
Private seller
 
FI

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.