Buyer Protection Authenticity Guarantee Why Chrono24? Finland  | EUR
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Rolex DAY-DATE 40
TOP
Rolex DAY-DATE 40
25,607 
Seller
Rich Time Ltd
 
UK
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
TOP
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
2,940 
Seller
Uhren2000 GmbH
219
DE
Baume & Mercier Capeland Shelby Cobra 1963 Chronograph
TOP
Baume & Mercier Capeland Shelby Cobra 1963 Chronograph
4,400 
Seller
Gioielleria Mario Pendezza
18
IT
Porsche Design Huawei Smartwatch - EU
Porsche Design Huawei Smartwatch - EU
795 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Audemars Piguet Royal Oak Chronograph Blu Dial - 26331or
TOP
Audemars Piguet Royal Oak Chronograph Blu Dial - 26331or
41,500 
Seller
CONCEPT LUXURY
64
IT
Blancpain Fifty Fathoms 45 Ref. 5015-1130-71
TOP
Blancpain Fifty Fathoms 45 Ref. 5015-1130-71
12,950 
Seller
Uhren2000 GmbH
219
DE
Linde Werdelin SpidoSpeed Anthracite DLC
Linde Werdelin SpidoSpeed Anthracite DLC
12,507 
BrandBoutique Member
Linde Werdelin LTD
Omega 150 M XXL small second Seamaster Aqua Terra
TOP
Omega 150 M XXL small second Seamaster Aqua Terra
2,858 
Seller
Bijouterie-Horlogerie Langel
17
CH
Frederique Constant Slimline Gents Small Seconds
Frederique Constant Slimline Gents Small Seconds
695 
BrandBoutique Member
Frederique Constant SA
Vacheron Constantin Constantin Patrimony Retrograde NOS  Watch...
TOP
Vacheron Constantin Constantin Patrimony Retrograde NOS Watch...
29,500 
Seller
della Rocca gioielli - Carol Exclusive
92
IT
Panerai Luminor 1950, NEW, UNWORN, Ref. PAM 00213 , PAM 213 ,
TOP
Panerai Luminor 1950, NEW, UNWORN, Ref. PAM 00213 , PAM 213 ,
8,500 
Free shipping
Seller
Gioielleria De Meo
 
IT
Bulova Accutron 18K NOS new old stock
Bulova Accutron 18K NOS new old stock
2,600 
Seller
Harri Asunta
6
FI
Porsche Design Timepiece No.1
Porsche Design Timepiece No.1
5,450 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Patek Philippe Annual Calendar Moon Phase In White Gold - 5205g
TOP
Patek Philippe Annual Calendar Moon Phase In White Gold - 5205g
34,900 
Seller
CONCEPT LUXURY
64
IT
Jaeger-LeCoultre Grande Reverso Calendar
TOP
Jaeger-LeCoultre Grande Reverso Calendar
10,477 
Seller
Heritage Jewelry and Loan
5
US
Linde Werdelin SpidoSpeed Gold
Linde Werdelin SpidoSpeed Gold
33,353 
BrandBoutique Member
Linde Werdelin LTD
Jaeger-LeCoultre Reverso Grande Reserve 8 Days
TOP
Jaeger-LeCoultre Reverso Grande Reserve 8 Days
5,490 
Seller
TodoReloj
242
ES
Frederique Constant Slimline Moonphase Stars Manufacture
Frederique Constant Slimline Moonphase Stars Manufacture
4,295 
BrandBoutique Member
Frederique Constant SA
Bell & Ross SKULL Bronze Bronzo Limited 500 Pieces LC100
TOP
Bell & Ross SKULL Bronze Bronzo Limited 500 Pieces LC100
4,760 
Seller
LUXUS RITTER GmbH & Co. KG
51
DE
Breitling EMERGENCY NIGHT MISSION
TOP
Breitling EMERGENCY NIGHT MISSION
17,200 
Seller
ZEGG & CERLATI
18
MC
Porsche Design Chronotimer Series 1 Polished Black
Porsche Design Chronotimer Series 1 Polished Black
4,750 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Panerai Luminor Submersible 1950 Carbotech 3 Days Automatic -...
TOP
Panerai Luminor Submersible 1950 Carbotech 3 Days Automatic -...
13,850 
Seller
CONCEPT LUXURY
64
IT
Fortis F-43 Flieger Chronograph Alarm Edition 702.10.81
TOP
Fortis F-43 Flieger Chronograph Alarm Edition 702.10.81
6,999 
Seller
The- Watch- Store Gößweinstein
 
DE
Linde Werdelin Oktopus Double Date Rose Gold
Linde Werdelin Oktopus Double Date Rose Gold
17,719 
BrandBoutique Member
Linde Werdelin LTD
Maurice Lacroix Pontos Reserve de Marche
TOP
Maurice Lacroix Pontos Reserve de Marche
949 
Seller
T&N "Glücksschmiede" GmbH
471
DE
Rolex Daytona White Dial NEW 116520
TOP
Rolex Daytona White Dial NEW 116520
16,500 
Seller
Filipucci Juweliers
301
NL
TAG Heuer Aquaracer 300M Calibre 5 Automatik WAY211B.FC6363
TOP
TAG Heuer Aquaracer 300M Calibre 5 Automatik WAY211B.FC6363
1,720 
Seller
Uhren2000 GmbH
219
DE
Oris Men's 01 733 7720 4051-07 4 21 18 DIVERS SIXTY-FIVE
TOP
Oris Men's 01 733 7720 4051-07 4 21 18 DIVERS SIXTY-FIVE
1,395 
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Eterna 1948 Automatic
TOP
Eterna 1948 Automatic
1,459 
Seller
Juwelier Gabriel
 
DE
Porsche Design Huawei Smartwatch -UK
Porsche Design Huawei Smartwatch -UK
795 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Ateliers deMonaco Tourbillon Oculus 1297
Ateliers deMonaco Tourbillon Oculus 1297
58,500 
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Air-King 116900 Never Worn
TOP
Rolex Air-King 116900 Never Worn
6,200 
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
47
IT
Linde Werdelin Oktopus BluMoon
Linde Werdelin Oktopus BluMoon
15,634 
BrandBoutique Member
Linde Werdelin LTD
Rolex Day-Date II / President II LC 100 MwSt ausweisbar
TOP
Rolex Day-Date II / President II LC 100 MwSt ausweisbar
27,900 
Seller
Crizzi Watches & Jewellery
6
DE
IWC Doppelchronograph 750 Gold
TOP
IWC Doppelchronograph 750 Gold
13,950 
Seller
Uhrenhandel Unrecht An- und Verkauf von Uhren, Schmuck und Gold
DE
Audemars Piguet AP Royal Oak Jumbo 15400SR.OO.1220SR.01
TOP
Audemars Piguet AP Royal Oak Jumbo 15400SR.OO.1220SR.01
20,990 
Seller
Uhren2000 GmbH
219
DE
Hermès orologio da borsa
TOP
Hermès orologio da borsa
1,130 
Seller
ANNIBALI&CO
60
IT
IWC Portugieser 8 tage 75th  Anniversary - Ltd. Edition
TOP
IWC Portugieser 8 tage 75th Anniversary - Ltd. Edition
15,400 
Seller
Spliedt & Cie GmbH
 
DE
Porsche Design Chronograph Titanium Limited Edition
Porsche Design Chronograph Titanium Limited Edition
4,950 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Hamilton Men's H51598990 American Classic ODC X-03...
TOP
Hamilton Men's H51598990 American Classic ODC X-03...
2,715 
Seller
Swiss Elevate GmbH - HarveyStore.com
586
CH
Roger Dubuis LA MONEGASQUE AUTOMATIC 42MM
TOP
Roger Dubuis LA MONEGASQUE AUTOMATIC 42MM
8,990 
Free shipping
Seller
David Celma
20
ES
Linde Werdelin SpidoSpeed Titanium
Linde Werdelin SpidoSpeed Titanium
17,719 
BrandBoutique Member
Linde Werdelin LTD
Maurice Lacroix Pontos S Diver Watch PT6248-SS001-330
TOP
Maurice Lacroix Pontos S Diver Watch PT6248-SS001-330
1,995 
Seller
Kingwatch.nl
18
NL
Panerai Clocks & Instrument Table Clock 8 Days -PAM 641 NEW
TOP
Panerai Clocks & Instrument Table Clock 8 Days -PAM 641 NEW
2,500 
Seller
Paradiso Luxury Srl
11
IT
IWC Fliegeruhr Chronograph Edition JU-Air Ref. IW387809 aus 2016
TOP
IWC Fliegeruhr Chronograph Edition JU-Air Ref. IW387809 aus 2016
6,200 
Seller
Uhren2000 GmbH
219
DE
Maurice Lacroix Pontos S Henrik Fisker Limited Edition
TOP
Maurice Lacroix Pontos S Henrik Fisker Limited Edition
2,995 
Seller
Uhrenhandel Unrecht An- und Verkauf von Uhren, Schmuck und Gold
DE
Maurice Lacroix Pontos Stahl/Gold 18Karat
TOP
Maurice Lacroix Pontos Stahl/Gold 18Karat
1,349 
Seller
T&N "Glücksschmiede" GmbH
471
DE
Porsche Design MONOBLOC Actuator GMT-Chronotimer Titanium...
Porsche Design MONOBLOC Actuator GMT-Chronotimer Titanium...
5,950 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Oris Williams Valtteri Bottas Carbon Limited Edition New
TOP
Oris Williams Valtteri Bottas Carbon Limited Edition New
2,990 
Seller
AURUM PREZIOSI DI BELLINGERI
210
IT
Hublot Big Bang Ferrari
TOP
Hublot Big Bang Ferrari
15,547 
Seller
Artex AG
7
CH
Linde Werdelin Oktopus Double Date Titanium - Red
Linde Werdelin Oktopus Double Date Titanium - Red
9,380 
BrandBoutique Member
Linde Werdelin LTD
Cartier Tank Anglaise W5310043 Watch
TOP
Cartier Tank Anglaise W5310043 Watch
7,091 
Seller
DiscountShop
196
NL
Panerai Clocks & Instrument Table Clock 8 Days -PAM 651 NEW
TOP
Panerai Clocks & Instrument Table Clock 8 Days -PAM 651 NEW
2,500 
Seller
Paradiso Luxury Srl
11
IT
Maurice Lacroix Masterpiece Worldtimer MP6008-SS002-110
TOP
Maurice Lacroix Masterpiece Worldtimer MP6008-SS002-110
1,949 
Seller
Uhrenhandel.de Internationale Handelsgesellschaft GmbH & Co.KG
56
DE
Maurice Lacroix Pontos S Regatta Limited Edition
TOP
Maurice Lacroix Pontos S Regatta Limited Edition
4,395 
Seller
Uhrenhandel Unrecht An- und Verkauf von Uhren, Schmuck und Gold
DE
Baume & Mercier Capeland Chronograph Watch MOA10044
TOP
Baume & Mercier Capeland Chronograph Watch MOA10044
2,175 
Seller
Kingwatch.nl
18
NL
Porsche Design 1919 Globetimer All Titanium
Porsche Design 1919 Globetimer All Titanium
3,750 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Omega Seamaster Planet Ocean
TOP
Omega Seamaster Planet Ocean
4,200 
Seller
Seven Luxury
23
IT
Versace Dylos Chrono
TOP
Versace Dylos Chrono
1,199 
Seller
Juwelier Gabriel
 
DE
Linde Werdelin SpidoLite Tech Gold
Linde Werdelin SpidoLite Tech Gold
15,634 
BrandBoutique Member
Linde Werdelin LTD
Longines Master Collection
TOP
Longines Master Collection
1,077 
Seller
Bijouterie-Horlogerie Langel
17
CH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.