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IWC Pilots  Military Vintage
Top
IWC Pilots Military Vintage
8,078 
Seller
Watches Of Westminster
21
UK
IWC Portugieser Automatic 7 Tage IW500705 auch Export
Top
IWC Portugieser Automatic 7 Tage IW500705 auch Export
9,590 
Seller
Uhren2000 GmbH
206
DE
Vacheron Constantin ASYMMETRICAL 1972 PRESTIGE DE LA FRANCE  #...
Top
Vacheron Constantin ASYMMETRICAL 1972 PRESTIGE DE LA FRANCE #...
10,691 
Free shipping
Seller
Watch Hunter
 
US
Rolex Submariner 16610LV Fat Four 50Anniv.
Top
Rolex Submariner 16610LV Fat Four 50Anniv.
14,000 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex GMT-Master II BLNR Ref. 116710BLNR
Top
Rolex GMT-Master II BLNR Ref. 116710BLNR
8,295 
Seller
Steiner Maastricht
49
NL
Audemars Piguet Royal Oak Chronograph ''Leo Messi"
Top
Audemars Piguet Royal Oak Chronograph ''Leo Messi"
39,000 
Free shipping
Seller
Filipucci Juweliers
264
NL
Rolex Yacht-Master Rose Gold New
Top
Rolex Yacht-Master Rose Gold New
18,750 
Free shipping
Seller
Turelojya SL
123
ES
IWC Portofino Automatic Ref. IW356501
Top
IWC Portofino Automatic Ref. IW356501
3,080 
Seller
WINGOO WATCHES
180
IT
Rolex Day-Date
Top
Rolex Day-Date
9,300 
Seller
Spritz srl
10
IT
Longines Men's L26734783 Master Collection 40mm Chrono ...
Top
Longines Men's L26734783 Master Collection 40mm Chrono ...
2,079 
Seller
Swiss Elevate GmbH - HarveyStore.com
465
CH
Rolex Yacht-Master Pink gold 116655 / 40mm / 99,99% New
Top
Rolex Yacht-Master Pink gold 116655 / 40mm / 99,99% New
17,749 
Free shipping
Seller
exclusive-chrono.com
108
NL
Piaget 1970s Piaget Factory Diamond 18kt White Gold Cushion...
Top
Piaget 1970s Piaget Factory Diamond 18kt White Gold Cushion...
2,994 
Free shipping
Seller
Watch Hunter
 
US
Rolex Day-Date yellow gold Bark sigma 1807
Top
Rolex Day-Date yellow gold Bark sigma 1807
10,000 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Submariner Date Ref. 116610LN
Top
Rolex Submariner Date Ref. 116610LN
6,950 
Seller
Steiner Maastricht
49
NL
Rolex Oyster Perpetual Cosmograph Daytona Everose NEW
Top
Rolex Oyster Perpetual Cosmograph Daytona Everose NEW
26,650 
Free shipping
Seller
Filipucci Juweliers
264
NL
Rolex Day-Date 40 18 kt Weißgold Schwarz DIA 228239
Top
Rolex Day-Date 40 18 kt Weißgold Schwarz DIA 228239
31,400 
Seller
Uhren2000 GmbH
206
DE
Omega MOONWATCH OMEGA CO-AXIAL MASTER CHRONOMETER MOONPHASE...
Top
Omega MOONWATCH OMEGA CO-AXIAL MASTER CHRONOMETER MOONPHASE...
15,790 
Seller
WINGOO WATCHES
180
IT
Omega Speedmaster Moonwatch 42 mm – Hesalite 311.30.42.30.01.005
Top
Omega Speedmaster Moonwatch 42 mm – Hesalite 311.30.42.30.01.005
3,030 
Seller
Mall of the Watch
346
MC
Audemars Piguet Royal Oak 15400 FULL SET - LIKE NEW
Top
Audemars Piguet Royal Oak 15400 FULL SET - LIKE NEW
13,200 
Seller
Paradiso Luxury Srl
5
IT
Breitling Chronomat Serie Speciale
Top
Breitling Chronomat Serie Speciale
2,529 
Seller
Private seller
 
FI
Rolex GMT-Master II 16758, Black Dial, Jubilee w/ Box  &...
Top
Rolex GMT-Master II 16758, Black Dial, Jubilee w/ Box &...
12,402 
Seller
Swiss Wrist
 
US
Rolex Gmt Master GILT dial 1675
Top
Rolex Gmt Master GILT dial 1675
12,500 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Submariner NEW Ref. 114060
Top
Rolex Submariner NEW Ref. 114060
6,695 
Seller
Steiner Maastricht
49
NL
Tudor Heritage Black Bay Chrono NEW
Top
Tudor Heritage Black Bay Chrono NEW
3,850 
Free shipping
Seller
Filipucci Juweliers
264
NL
Patek Philippe Nautilus Ladies Ref. 7118/1A-011 Edelstahlband
Top
Patek Philippe Nautilus Ladies Ref. 7118/1A-011 Edelstahlband
21,300 
Seller
Uhren2000 GmbH
206
DE
Omega SEAMASTER DIVER 300M CO-AXIAL 41 MM Ref. 212.32.41.20.04...
Top
Omega SEAMASTER DIVER 300M CO-AXIAL 41 MM Ref. 212.32.41.20.04...
4,700 
Seller
WINGOO WATCHES
180
IT
Zenith Sporto caliber 40
Top
Zenith Sporto caliber 40
443 
Seller
Vintage Watch Services
87
NL
Patek Philippe Aquanaut 5167A-001
Top
Patek Philippe Aquanaut 5167A-001
17,700 
Seller
Paradiso Luxury Srl
5
IT
Zenith El Primero Chronomaster Open Power Reserve
Top
Zenith El Primero Chronomaster Open Power Reserve
5,250 
Free shipping
Seller
willi rothfuss
58
DE
Girard Perregaux Vintage 1945 18K White Gold
Top
Girard Perregaux Vintage 1945 18K White Gold
5,950 
Seller
Juwelier Pieter Jacobs
104
NL
Audemars Piguet Royal Oak 25654
Top
Audemars Piguet Royal Oak 25654
29,000 
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Air-King NEW Ref. 116900
Top
Rolex Air-King NEW Ref. 116900
5,600 
Seller
Steiner Maastricht
49
NL
Breitling For Bentley Light Body Midnight Carbon
Top
Breitling For Bentley Light Body Midnight Carbon
7,250 
Free shipping
Seller
Filipucci Juweliers
264
NL
TAG Heuer Monaco Twenty Four Calibre 36
Top
TAG Heuer Monaco Twenty Four Calibre 36
7,374 
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
 
CH
Omega Speedmaster Racing Co-Axial Chronograph 40 MM Ref....
Top
Omega Speedmaster Racing Co-Axial Chronograph 40 MM Ref....
2,750 
Seller
WINGOO WATCHES
180
IT
Rolex Day Date Rose Gold Diamant Blatt Ref.118235 Papiere
Top
Rolex Day Date Rose Gold Diamant Blatt Ref.118235 Papiere
22,900 
Seller
Juwelier Edmund Arnold GmbH
34
DE
Blancpain Fifty Fathoms 5015-3630-52 - Full Set - LIKE NEW
Top
Blancpain Fifty Fathoms 5015-3630-52 - Full Set - LIKE NEW
11,700 
Seller
Paradiso Luxury Srl
5
IT
Rolex Daytona
Top
Rolex Daytona
23,000 
Seller
Artle.ch
 
CH
Audemars Piguet Royal Oak 18K Rose Gold
Top
Audemars Piguet Royal Oak 18K Rose Gold
21,799 
Seller
FORT COLLECTORS
93
ES
Rolex Milgauss 116400GV Z-Blue Unworn
Top
Rolex Milgauss 116400GV Z-Blue Unworn
6,900 
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Deepsea Sea-Dweller Blue Ref. 116660
Top
Rolex Deepsea Sea-Dweller Blue Ref. 116660
11,695 
Seller
Steiner Maastricht
49
NL
Rolex Submariner 16613 No Holes Case, Blue Dial Box & Papers
Top
Rolex Submariner 16613 No Holes Case, Blue Dial Box & Papers
6,757 
Seller
Swiss Wrist
 
US
Rolex GMT-Master
Top
Rolex GMT-Master
7,400 
Seller
Stephan Hermann GmbH
9
DE
TAG Heuer Aquaracer 500m Calibre 16 Automatic Chronograph Ref....
Top
TAG Heuer Aquaracer 500m Calibre 16 Automatic Chronograph Ref....
3,475 
Seller
WINGOO WATCHES
180
IT
Rolex Submariner 16610 Date Stahl Uhr von 1991 Box+Papieren
Top
Rolex Submariner 16610 Date Stahl Uhr von 1991 Box+Papieren
6,900 
Seller
Juwelier Edmund Arnold GmbH
34
DE
Rolex Sky-Dweller 326934 STEEL BLACK
Top
Rolex Sky-Dweller 326934 STEEL BLACK
15,350 
Seller
Paradiso Luxury Srl
5
IT
Omega 14K Gold Bumper Automatic
Top
Omega 14K Gold Bumper Automatic
845 
Seller
Vintage Watch Services
87
NL
Breitling EMERGENCY NIGHT MISSION
Top
Breitling EMERGENCY NIGHT MISSION
17,200 
Free shipping
Seller
ZEGG & CERLATI
12
MC
Rolex Cellini Danaos 4233/9 white gold
Top
Rolex Cellini Danaos 4233/9 white gold
3,700 
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Omega Speedmaster Chronograph Moonwatch Dark Side of the Moon
Top
Omega Speedmaster Chronograph Moonwatch Dark Side of the Moon
6,740 
Seller
FORT COLLECTORS
93
ES
Rolex 16710 GMT-Master II - No Holes Case w/ Error Dial - RARE
Top
Rolex 16710 GMT-Master II - No Holes Case w/ Error Dial - RARE
6,671 
Seller
Swiss Wrist
 
US
Rolex Datejust Turn O Graph steel and gold
Top
Rolex Datejust Turn O Graph steel and gold
6,637 
Seller
Watch & Bullion
 
GI
TAG Heuer Aquaracer 500m Calibre 5 Ref. WAJ2182.FT6015
Top
TAG Heuer Aquaracer 500m Calibre 5 Ref. WAJ2182.FT6015
2,950 
Seller
WINGOO WATCHES
180
IT
Rolex Explorer II Stahl  2012 LC 100 Papiere Kasten
Top
Rolex Explorer II Stahl 2012 LC 100 Papiere Kasten
6,700 
Seller
Juwelier Edmund Arnold GmbH
34
DE
Rolex Cosmograph Daytona - NEW
Top
Rolex Cosmograph Daytona - NEW
17,750 
Seller
Paradiso Luxury Srl
5
IT
Omega Chronostop Geneve
Top
Omega Chronostop Geneve
761 
Seller
Vintage Watch Services
87
NL
Hublot Big Bang Ferrari  Unico All Black Limited Edition , NEW...
Top
Hublot Big Bang Ferrari Unico All Black Limited Edition , NEW...
16,850 
Free shipping
Seller
WatchesNorte
15
ES
Rolex Milgauss 116400
Top
Rolex Milgauss 116400
5,200 
Free shipping
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
46
IT
Rolex Mens 18K White Gold OysterQuartz President - Silver Dial...
Top
Rolex Mens 18K White Gold OysterQuartz President - Silver Dial...
10,691 
Seller
SD & CO LLC
12
US
Rolex Vintage Rolex GMT-Master 1675 w/ Rootbeer Dial & Bezel
Top
Rolex Vintage Rolex GMT-Master 1675 w/ Rootbeer Dial & Bezel
5,987 
Free shipping
Seller
Swiss Wrist
 
US
Breitling Chronomat Hong Kong Royal Air Force
Top
Breitling Chronomat Hong Kong Royal Air Force
1,950 
Free shipping
Seller
Ducado Jóias, Lda
19
PT
Omega Seamaster Aqua Terra 150M Co-Axial Day Date 41,5 MM
Top
Omega Seamaster Aqua Terra 150M Co-Axial Day Date 41,5 MM
4,495 
Seller
FORT COLLECTORS
93
ES

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.