TAG Heuer is often called the everyman’s daily watch. It does what it’s supposed to do without trying to do too much. It knows what it is, and it’s confident within that. The watches are, of course, perfect for those who admire motorsports, but the appeal has spread beyond that, especially as Heuer turned to TAG Heuer and broadened its fanbase.
Their popularity languished for much of the last few decades, at least in watch enthusiasts’ circles, but that has turned in a positive direction recently thanks to a few key moves. First, they’ve begun honoring their roots with vintage re-editions of classics like the Carrera and Skipper. These watches are legitimately good, and the community is recognizing the effort behind them. Second, the relaunched Formula 1 quartz watches are just good, clean fun that bring the MoonSwatch’s recipe for success to LVMH. Finally, their takeover of Rolex’s spot as the F1 watch sponsor shows that they’re serious about getting back into the racing world in a major way. With all that said, let’s check out the top five best-selling TAG Heuer watches on Chrono24. For that we filtered our data for the best performing watch model within their model line.
TAG Heuer Monaco Calibre 11
This could certainly be classified as a love-it-or-hate-it watch, but based on the data, it’s safe to say that people love it. The Monaco has become TAG Heuer’s most recognizable watch since it debuted in 1969, and the Calibre 11 is the brand’s most famous movement. The Calibre 11 debuted in 1969 in the Monaco, the Carrera, and the Autavia and is arguably one of the world’s first automatic chronograph calibers. The left-side crown on the Monaco was originally done out of necessity but has since been embraced as a symbol that the watch winds up all on its own.
TAG Heuer Carrera CBS2210.FC6534
Remember those vintage re-editions that we talked about earlier? This Carrera relaunch from 2023 is the watch that really kicked it off and got people talking. This reverse panda, three-register chronograph is nicknamed the “Glassbox” due to its rather angular crystal. There’s depth to the dial, the date window somehow fits at 12 o’clock, and the hour markers beautifully integrate into the minute track. In short, TAG Heuer got it right with this one.
TAG Heuer Formula 1 Calibre 5 WAZ2011.BA0842
Here’s a workhorse of a watch. It’s big, it’s bold, and it’s firmly under $2K on Chrono24. The Formula 1 Calibre 5 measures 43mm in diameter and has all the durability of an everyday diver. Practicality and legibility lead the way here, and there’s enough detail to allow your eye to linger a bit. It’s a solid tool watch—nothing more, nothing less.
TAG Heuer Aquaracer 300M WAY201F.BA0927
Let’s get some color in the mix with this Aquaracer 300M. The red and blue bicolor bezel is certainly reminiscent of another GMT on the market, but this one leaves plenty of room in your budget to actually take a trip somewhere. And for what it’s worth, this one has three times the water resistance. The bezel has a nice angularity to it, which isn’t always noticeable at first glance. And for those who want a GMT in a more subdued package, this model offers a couple of monochromatic options as well.
TAG Heuer Monza CR2080.FC6375
Some watches on this list aim for mass appeal. They’re solid and they’re agreeable. However, other watches on this list come with a little more sauce and may be a more acquired taste. The modern Monza is that kind of watch, with a black-coated, cushion-shaped case and plenty of red on the dial for a bit of spice. This is all rooted in the original Monza of yore, and decades later, this watch is as unapologetic as ever.
