1 447 listings including promoted listings
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Rolex GMT-Master
Pepsi Bezel Steel Oyster Bracelet 40mm Watch 16700
9 505
+ €183 for shipping
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Rolex GMT-Master
Steel - Pepsi
9 990
+ €250 for shipping
Certified optional
Popular
Rolex GMT-Master II
126710BLRO
19 181
+ €137 for shipping
Popular
Rolex GMT-Master II
RSC Serviced Jubilee Steel Pepsi Bezel Black 16710LN
10 731
+ €218 for shipping
Popular
Rolex GMT-Master II
Pepsi
18 990
+ €155 for shipping
Certified included
Promoted
Rolex GMT-Master II
126710BLRO
21 390
Plus shipping
Certified optional
Private Seller
Popular
Rolex GMT-Master
1675 'Pepsi'
12 950
+ €60 for shipping
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Rolex GMT-Master
Pepsi Bezel 1988
10 400
+ €199 for shipping
Certified optional
Popular
Rolex GMT-Master II
126710BLRO | 2022 | LIKE NEW
18 300
+ €59 for shipping
Certified optional
Popular
Rolex GMT-Master II
"Pepsi" 16710 ca 2002 Service 2025 Stahl Automatik
10 490
+ €150 for shipping
Certified included
Rolex GMT-Master II
Pepsi 2001 Box and Rolex Service 3/2025
10 500
+ €59 for shipping
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Rolex GMT-Master II
Seriale raro Z RECTANGULAR DIAL cal. 3186
17 500
Plus shipping
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Private Seller
Popular
Rolex GMT-Master II
Coke Full Set + 2 Bezel inserts Pepsi Black
10 745
+ €85 for shipping
Certified optional
Rolex GMT-Master II
“Full-Set 126710BLRO” GMT-Master II
18 281
+ €137 for shipping
Popular
Rolex GMT-Master II
126710BLRO / Jubilee / Full set 2019 / Like new
17 995
+ €195 for shipping
Certified included
Rolex GMT-Master II
16710 " Pepsi" Rectangular Dial
11 950
+ €99 for shipping
Certified included
Chrono24 Direct
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Rolex GMT-Master II
16710 Red and Blue Pepsi Bezel + Box
9 776
+ €173 for shipping
Certified included
Promoted
Rolex GMT-Master II
Full set TOP condition
18 000
Plus shipping
Certified optional
Private Seller
Popular
Rolex GMT-Master II
126710BLRO 2025 Jubilee "Pepsi"
21 936
+ €182 for shipping
Rolex GMT-Master II
16710BLRO
11 900
Free shipping
Certified optional
Popular
Rolex GMT-Master
pepsi del 1996 Italia top condition full set con documenti e scatola Rolex
10 400
+ €500 for shipping
Certified optional
Rolex GMT-Master
I 16700 Pepsi By Tiffany 1992’s Expertise Carlo Pergola
45 500
+ €150 for shipping
Rolex GMT-Master II
126710BLRO Cerachrom Pepsi Full Set TOP Condition
20 650
+ €200 for shipping
Certified optional
Promoted
Rolex GMT-Master II
100% NEW 2024 Unworn. Original invoice. LC100. 5 extra Link
20 500
Plus shipping
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Rolex GMT-Master
PEPSI VINTAGE PLEXI GOOD CONDITION SERVICED 2025 REF:16750
10 600
+ €150 for shipping
Certified optional
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Rolex GMT-Master II
In Stock 2022 GMT-Master II Pepsi 126710BLRO Oyster Bracelet
18 825
+ €160 for shipping
Rolex GMT-Master
"Pepsi" Ref. 16700 Circa 1991
9 597
+ €229 for shipping
Certified included
Popular
Rolex GMT-Master II
Pepsi
19 058
+ €182 for shipping
Rolex GMT-Master II
Meteorite Pepsi - 2024 - LC100 - Wie Neu - Fullset
48 950
+ €199 for shipping
Promoted
Rolex GMT-Master II
inclusief 2 extra bezel black - Pepsi - Coke & watchwinder
12 500
Plus shipping
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Rolex GMT-Master
1984 Rolex GMT-Master PEPSI Stainless NO DATE DIAL Red Blue JUBILEE 16750 Watch
11 419
+ €452 for shipping
Popular
Rolex GMT-Master II
Ref. 126710BLRO - Pepsi - NEU - 2025 - Oyster - LC100 - Fullset
21 250
+ €299 for shipping
Rolex GMT-Master
RARE 1959 Vintage Pepsi Stainless Steel 6542
24 678
+ €136 for shipping
Rolex GMT-Master
16700 Pepsi
9 551
+ €548 for shipping
Rolex GMT-Master II
126710blro Pepsi _ Full Set From 03/2025 + Tag _ New
24 500
+ €179 for shipping
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Rolex GMT-Master
1675 del 1966 Pepsi
16 500
Plus shipping
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Private Seller
Rolex GMT-Master II
„Pepsi“ Faded Bezel Ref. 16710
10 390
+ €149 for shipping
Certified included
Rolex GMT-Master II
126710BLRO Pepsi Eu 12/2023 ungetragen Schließe verklebt
20 990
+ €80 for shipping
Rolex GMT-Master
Pepsi Rolex Official Service 2025 2-Year Warranty Full Set
10 990
+ €110 for shipping
Certified included
Rolex GMT-Master II
I 126710BLRO I Pepsi I Jubilee I LC100 I TOP
18 990
+ €199 for shipping
Certified included
Rolex GMT-Master
EXCELLENT Condition 1986 GMT-Master "Pepsi" Pre-Ceramic 16750 FULL SET
13 706
+ €410 for shipping
Certified included
Promoted
Rolex GMT-Master II
126719BLRO "Pepsi" White Gold
36 800
+ €199 for shipping
Certified included
Chrono24 Direct
Rolex GMT-Master II
"Pepsi" Ref. 16710 Circa 2005
11 425
+ €229 for shipping
Certified included
Rolex GMT-Master II
126710BLRO
21 500
+ €59 for shipping
Rolex GMT-Master II
'Pepsi' STICK DIAL / 2006 D-series / LC Austria/Österreich / like new
13 990
+ €170 for shipping
Certified included
Rolex GMT-Master II
126710BLRO
18 250
+ €150 for shipping
Certified optional
Rolex GMT-Master II
16710 - F serial - case no hole - Year 2004 - faded Pepsi bezel - Full set
10 700
+ €79 for shipping
Certified included
Promoted
Rolex GMT-Master II
126719BLRO
35 990
Plus shipping
Private Seller
Rolex GMT-Master II
PEPSI JUBILE' 40MM IN ACCIAIO REF. 126710BLRO
19 300
+ €350 for shipping
Certified optional
Rolex GMT-Master II
"Pepsi" 09-2019 LC100 Jubilee Jubile 126710BLRO
18 289
+ €399 for shipping
Certified included
Rolex GMT-Master
1986 GMT-Master Pepsi Transitional Spider Dial Vintage
13 399
+ €85 for shipping
Certified included
Rolex GMT-Master
pepsi
10 064
+ €39 for shipping
Certified optional
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Rolex GMT-Master II
Pepsi
26 460
+ €456 for shipping
Promoted
Rolex GMT-Master II
Pepsi - Full Set mit Original Verpackung und Garantiekarte
19 485
Plus shipping
Certified optional
Private Seller
Rolex GMT-Master II
Pepsi 126710BLRO Full Set
18 650
+ €80 for shipping
Certified included
Rolex GMT-Master
1968 Rolex GMT-Master 1675 Pepsi Original Dial Creamy Patina
11 334
+ €87 for shipping
Certified included
Rolex GMT-Master
1985 Pepsi Red Blue
10 877
Free shipping
Rolex GMT-Master
PEPSI CON SERVICE 40MM IN ACCIAIO REF. 16700
10 400
+ €350 for shipping
Certified optional
Rolex GMT-Master
16750 / Black Dial / Pepsi / BOX & PAPERS / 40mm / 1988
15 553
Free shipping
Certified included
Promoted
Rolex GMT-Master II
116719BLRO
31 991
Plus shipping
Private Seller

Rolex GMT-Master Pepsi: Icon With Two Time Zones

The Rolex GMT-Master with a red and blue "Pepsi" bezel is popular with collectors and investors. This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.

Legendary Red and Blue GMT Watch

The story of the RolexGMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime.

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the GMT-Master Pepsi in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. Prices peaked in spring 2022, and have since fallen considerably for certain references. The white gold ref. 126719BLRO with a meteorite dial, for example, was selling for over 90,000 USD in spring 2022, whereas not even 18 months later, it was valued closer to 65,000 USD. Particularly popular models like the GMT-Master ref. 6542 and ref. 1670 have continued to rise in value, while the equally celebrated ref. 1675 has remained more or less stable over the long term.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference numberPrice (approx.)Caliber, features
126719BLRO65,000 USD3285, meteorite dial, white gold
654266,000 USD1036, Bakelite bezel
116719BLRO52,000 USD3186, ceramic bezel, white gold
126719BLRO45,000 USD3285, blue dial, white gold
1675024,000 USD3075, aluminum bezel
126710BLRO22,500 USD3285, ceramic bezel
167526,000 USD1565 or 1575, aluminum bezel
1671017,000 USD3085, aluminum bezel
1671017,000 USD3185 or 3186, sapphire crystal
1670013,000 USD3175, aluminum bezel

How much does a Rolex GMT-Master Pepsi cost?

At the time of writing in August 2023, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 13,000 USD. This amount will get you a vintage reference 16700 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with a scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models. Expect to spend around 17,000 USD for a copy in new condition.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 28,000 USD in August 2022, you can expect to pay closer to 24,000 USD for a well-maintained copy one year later.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 26,000 USD – around 5,000 USD more than in August 2022.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 66,000 USD for a ref. 6542 in good condition. This reference has been on an upward trend, rising from 38,000 USD in August 2022.

GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown guard and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 17,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is also available as a "Coke" model or with a solid black bezel. Rolex made the switch from tritium to Super-LumiNova for the luminous material in models produced from around 1998 onwards. Pre-owned Coke models change hands for around 13,500 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 52,000 USD, which is a loss of around 4,000 USD compared to its value one year ago in August 2022. Looking back to 2020, however, this reference "only" cost 36,000 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model on the secondary market to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of 9,500 USD. As of spring 2023, a mint-condition timepiece will set you back some 22,000 USD, around 4,000 USD less than 12 months beforehand. Rolex currently demands around 10,700 USD for this GMT-Master model.

The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 45,000 USD in mint condition; its value has fallen by almost 20,000 USD since August 2022, and is thus on par with market prices upon its release in 2019.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet. Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 65,000 USD, meaning it has also depreciated by close to 20,000 USD in 12 months.