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Over 400,000 watches covered by Chrono24 Buyer Protection
Chrono24 - Finland
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292 024 listings including promoted listings
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Promoted
Rolex Submariner Date
126613ln - 2023
16 760
+ €59 for shipping
Promoted
Rolex Submariner Date
Starbucks - 2023 - 126610LV
15 802
+ €59 for shipping
Promoted
Meistersinger
Stratoscope Gold
4 396
+ €39 for shipping
Popular
Patek Philippe Calatrava
5196J 37mm Full PP Service 1/2023
15 950
+ €10 for shipping
Popular
Seiko Alpinist
Rock Face Limited Edition
890
Free shipping
Promoted
Fortis
NOVONAUT N-42 Legacy
4 401
Free shipping
Smiths Everest Honeycomb
910
Excl. shipping
Private Seller
Promoted
Oris Aquis Date
Certified
Blue Calibre 400 Special Offer
2 500
+ €70 for shipping
Popular
Tudor Black Bay Fifty-Eight
79030N
3 651
+ €309 for shipping
Promoted
Omega Seamaster Diver 300 M
James Bond 60th anniversary
8 950
+ €60 for shipping
Rolex Submariner (No Date)
Certified
Random Serial NOS UNWORN full STICKERS
16 200
+ €9 for shipping
Popular
Rolex Explorer
Certified
I - new 2023
9 590
+ €100 for shipping
Popular
Rolex Submariner (No Date)
01/2023 - LC100 - Neu / Ungetragen - Fullset
12 500
+ €45 for shipping
Popular
Seiko Alpinist
Prospex Alpinist Limited Gmt
1 350
Free shipping
Promoted
NOMOS Club Neomatik
SPORT NEOMATIK 39 EMBER
2 955
Free shipping
Popular
Rolex Submariner Date
126610LV 2023 MK2
16 100
+ €250 for shipping
Popular
Rolex Submariner (No Date)
Certified
2023 Unworn
12 900
+ €200 for shipping
Popular
Tudor Pelagos
39 - Red - Ref 25407N - Titan - Fullset - LC 100 - 2022 - UNWORN
4 350
+ €180 for shipping
Promoted
Rolex Explorer
I 214270 Discontinued NOS
9 200
+ €200 for shipping
Rolex Submariner Date
Certified
Random Serial NOS UNOWRN full STICKERS
15 200
+ €9 for shipping
Popular
Rolex Explorer
Certified
New 2022 - 36 mm
8 750
+ €100 for shipping
Popular
Rolex Oyster Perpetual 41
Grün - 09/2023 - LC100 - Neu / Ungetragen - Fullset
9 600
+ €45 for shipping
Promoted
Rolex Milgauss
2023 Milgauss Blue Unworn 116400GV Box And Papers
13 707
+ €119 for shipping
Promoted
Maurice Lacroix Pontos S Diver
42mm Black dial
1 628
Free shipping
Phoibos Protheus
360
Excl. shipping
Private Seller
Rolex Submariner (No Date)
124060 12/2023
12 440
+ €150 for shipping
Popular
Rolex GMT-Master II
New 2023
18 390
+ €369 for shipping
Promoted
Rolex Submariner Date
02.2024
15 500
+ €60 for shipping
Popular
Rolex Datejust 41
Green NEW 2023 Full Stickers
13 800
+ €200 for shipping
Popular
Omega Speedmaster Professional Moonwatch
Certified
Co-Axial Master Chronometer
7 000
+ €100 for shipping

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Popular
Rolex Datejust 41
Wave Dial Grün - 11/2023 - LC100 - Neu / Ungetragen - Fullset
14 850
+ €45 for shipping
Promoted
Rolex GMT-Master II
2023 GMT-Master II Sprite Left Hander Unworn Box Papers 126720VTNR
20 292
+ €119 for shipping
Promoted
Maurice Lacroix AIKON
Automatic 42mm Summer Edition BlueDial Limited Edition of 888 with rubber strap
1 836
Free shipping
Promoted
Omega Speedmaster Professional Moonwatch
Certified
Hesalit
7 081
+ €120 for shipping
Rolex GMT-Master II
Sprite Oyster 126720VTNR
20 110
+ €309 for shipping
Rolex GMT-Master II
New 2023
19 699
+ €369 for shipping
Promoted
Breitling Old Navitimer
Certified
A23322-165
3 650
Excl. shipping
Private Seller
Popular
Rolex Submariner Date
Certified
NEU Model 2022 Rolex Submariner Kermit Starbucks 41 Full Set NEU
15 450
+ €199 for shipping
Rolex Submariner (No Date)
124060 NEW 2023
12 600
+ €200 for shipping
Rolex Oyster Perpetual 36
Pink - 11/2023 - LC100 - Neu / ungetragen - Fullset
10 150
+ €45 for shipping
Promoted
Rolex Submariner (No Date)
41mm Unworn 2024 Box & Papers 124060
13 109
+ €119 for shipping
Promoted
Maurice Lacroix Pontos S Diver
42mm White dial
1 628
Free shipping
Promoted
Oris
Certified
Waldenburgerbahn Limited Edition 1000 Pieces
1 666
+ €70 for shipping
Promoted
Breguet Type XX - XXI - XXII
Flyback Chronograph 3810ST/92/SZ9 complete 2019
11 801
+ €93 for shipping
Rolex GMT-Master II
Certified
Rosé - Black Dial - New - Fullset - 2022
38 590
Free shipping
Popular
Omega Seamaster Diver 300 M
Certified
Ungetragen / Lc:100 / 11.2023
8 950
+ €99 for shipping
Popular
Omega Speedmaster
Snoopy Award' 50th Anniversary NEW 2023
18 000
+ €150 for shipping
Popular
Cartier Santos Dumont
Black Lacquer New 2023
8 300
+ €200 for shipping
Popular
Rolex Daytona
Schwarz - 2023 - LC100 - Neu/ungetragen - Fullset
27 000
+ €45 for shipping
Promoted
Rolex GMT-Master II
Batman Jubilee Bracelet 2023 Unworn 126710BLNR Box And Papers
17 658
+ €119 for shipping
Sea-Gull
1963 Chronograph 38mm 19 Zuan ST1901 Movement
195
Excl. shipping
Private Seller
Promoted
Omega Seamaster Diver 300 M
Certified
42mm
5 417
+ €120 for shipping
Popular
Rolex Submariner Date
New 2023
13 900
+ €369 for shipping
Popular
Rolex Daytona
Chrono Black Diamond Dial
51 000
+ €100 for shipping
Popular
Rolex GMT-Master II
NEW MODEL GMT-Master II STEEL/GOLD JUBILE NEW UNWORN 12/23 FULL SET with BOX&PAPERS
19 890
+ €150 for shipping
Rolex GMT-Master II
Certified
New 2023 - 126720VTNR-0002 - Jubilee - Sprite
19 200
+ €89 for shipping
Popular
Tudor Black Bay Fifty-Eight
M79030N-0001
3 398
+ €263 for shipping
Popular
Rolex Sea-Dweller Deepsea
Blue - 09/2023 - LC100 - Neu / Ungetragen - Fullset
16 250
+ €45 for shipping
Promoted
Rolex Sea-Dweller
Red Writing 43mm Unworn 2023 Box & Papers 126600
14 186
+ €119 for shipping
Popular
Cartier Tank
Must Solarbeat Large | Like New | Full Set | 2022
3 250
Free shipping
Popular
Tudor Black Bay 54
Certified
Rubber 79000N Unworn Full Set 2023 M79000N-0002
3 850
Free shipping
Popular
Rolex Oyster Perpetual 41
Blue NEW 2022
8 800
+ €150 for shipping
Popular
Casio G-Shock
40th Anniversary Limited MRG-B2000GA-1A Kesho Yasuri Sadanobu Gassan
14 141
+ €161 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.