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Omega Seamaster 300 234.92.41.21.10.001 Unworn Bronze 41mm Automatic
Promoted
Omega Seamaster 300
Co-Axial Master Chronometer Bronze Gold 234.92.41.21.10.001 - FULL SET
10 621
+ €39 for shipping
Rado HyperChrome R33103203 New Steel 35mm Automatic
Promoted
Rado HyperChrome
Classic Automatic
1 450
Free shipping
Rolex Daytona 116523 Unworn 40mm Automatic
Promoted
Rolex Daytona
Cosmograph Daytona Black PVD/DLC Coated Watch with Yellow Gold Bezel 116523
25 682
+ €94 for shipping
Audemars Piguet Royal Oak Offshore Chronograph 26405CE.OO.A002CA.02 Unworn Ceramic 44mm Automatic Finland, Helsinki
Audemars Piguet Royal Oak Offshore Chronograph
Ceramic 26405CE
45 900
+ €100 for shipping
IWC Pilot Chronograph Top Gun IW389106 Unworn Ceramic 44.5mm Automatic
Promoted
IWC Pilot Chronograph Top Gun
Pilot's Watch Chronograph Top Gun Edition "Woodland" IW389106 NEW
14 950
+ €200 for shipping
Rolex Oyster Perpetual 31 277200 Unworn Steel 31mm Automatic Finland, Jyväskylä
Rolex Oyster Perpetual 31
277200
9 900
+ €20 for shipping
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic
Promoted
Rolex GMT-Master II
'Rootbeer' Ref. 126711CHNR
21 469
+ €150 for shipping
Sinn U1000 1011.020 New Steel 44mm Automatic
Promoted
Sinn U1000
U1000.S MOTHER EARTH 80 pieces Limited edition
6 755
Free shipping
Rolex Daytona 116518LN New Yellow gold 40mm Automatic Finland, HELSINKI
Rolex Daytona
18k FULLSET NEW 8/2022 Diamond dial
42 900
+ €10 for shipping
Girard Perregaux Laureato 81015-32-432-32A New Ceramic 42mm Automatic
Promoted
Girard Perregaux Laureato
Skeleton ceramic Earth to Sky Edition Full set new
35 000
+ €320 for shipping
Jaeger-LeCoultre Reverso Duoface Q3838420 Unworn Steel 47mm Automatic
Promoted
Jaeger-LeCoultre Reverso Duoface
Classic Large Duoface 47 steel silver black day night 215.8.S9 UNWORN 2017 B+P NE
9 950
+ €125 for shipping
Glashütte Original PanoMaticInverse 1-91-02-02-02-61 New Steel 42mm Automatic
Promoted
Glashütte Original PanoMaticInverse
1-91-02-02-02-61
11 353
+ €60 for shipping
Panerai PAM 01037 Unworn Ceramic 44mm Automatic Finland, Helsinki
Panerai
Luminor Luna Rossa Chrono Flyback
13 900
+ €100 for shipping
IWC Portofino Chronograph IW391031 Unworn Steel 42mm Automatic
Promoted
IWC Portofino Chronograph
IW391031 NEW
6 150
+ €100 for shipping
Omega Speedmaster Omega Speedmaster Lunar Mission Black Venom Unworn Steel 42mm Manual winding Finland, Jyväskylä
Omega Speedmaster
Lunar Mission Black Venom
9 450
+ €20 for shipping
Rolex Datejust 31 278271 Unworn Gold/Steel 31mm Automatic
Promoted
Rolex Datejust 31
'Pink Dial - Jubilee' Ref. 278271
13 579
+ €150 for shipping
Fortis 656.10.55M New Steel 42mm Automatic
Promoted
Fortis
AEROMASTER PC-7 TEAM EDITION CHRONOGRAPH LIMITED TO 300 PIECE
4 024
Free shipping
Patek Philippe Calatrava 5196J-001 Unworn Yellow gold 37mm Manual winding Finland, HELSINKI
Patek Philippe Calatrava
5196J 37mm Full PP Service 1/2023
22 500
+ €10 for shipping
Omega Speedmaster 310.32.42.50.02.001 New Steel 42mm Manual winding
Promoted
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary new unworn 03/2023
18 900
+ €100 for shipping
Rado HyperChrome R32976102 New Gold/Steel 31.5mm Automatic
Promoted
Rado HyperChrome
31.5MM
1 220
+ €50 for shipping
Carl F. Bucherer Alacria 00.10705.01.21.11 Unworn Yellow gold 31.30mm Quartz
Promoted
Carl F. Bucherer Alacria
Diva Gelbgold Brillanten
8 597
+ €60 for shipping
Rolex Yacht-Master II 116680 Unworn Steel 44mm Automatic Finland, Helsinki
Rolex Yacht-Master II
Unworn
20 700
+ €100 for shipping
IWC Portuguese Chronograph IW371616 Unworn Steel 41mm Automatic
Promoted
IWC Portuguese Chronograph
Portugieser Chronograph Burgundy Dial IW371616 NEW
7 750
+ €100 for shipping
IWC IW388103 New Steel 41mm Automatic Finland, Jyväskylä
IWC
ilot's Watch Chronograph 41
7 750
+ €20 for shipping
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic
Promoted
Rolex Datejust 36
'Silver Dial - Jubilee' Ref. 126200
9 684
+ €150 for shipping
Fortis 656.10.10M New Steel 42mm Automatic
Promoted
Fortis
Aeromaster Steel Chronograph 42mm
2 659
Free shipping
Rolex Day-Date 36 128238-0051 Unworn Yellow gold Finland, HELSINKI
Rolex Day-Date 36
2021 FULLSET Pave Rainbow Dial
68 900
+ €10 for shipping
Rolex Milgauss 116400GV Unworn Steel 40mm Automatic
Promoted
Rolex Milgauss
"Z-Blue" Stahl Herrenuhr Oyster Perpetual Ref. 116400GV B&P 2022
15 250
+ €59 for shipping
Corum Admiral's Cup (submodel) A984/01313 Unworn Rose gold 42mm Automatic
Promoted
Corum Admiral's Cup
Admiral 42 Chronograph Automatic 18K Gold
13 066
+ €50 for shipping
Glashütte Original Senator Excellence 1-36-01-01-02-30 New Steel 40mm Automatic
Promoted
Glashütte Original Senator Excellence
1-36-01-01-02-30
8 231
+ €60 for shipping

Chrono24 Buyer Protection

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Vacheron Constantin Overseas 4500V/110A-B128 Unworn Steel 41mm Automatic Finland, Helsinki
Vacheron Constantin Overseas
4500V Blue Dial 2022
39 500
+ €100 for shipping
Cartier Tank (submodel) WSTA0072 Unworn Steel 33.7mm Quartz
Promoted
Cartier Tank
Must Large WSTA0072 NEW
3 500
+ €100 for shipping
Rolex Daytona Unworn Yellow gold 40mm Automatic
Promoted
Rolex Daytona
40mm 18K Yellow Gold Black Diamond Dial True New Watch 116508
57 070
+ €94 for shipping
Omega Speedmaster 324.30.38.50.01.001 Unworn Steel 38mm Automatic
Promoted
Omega Speedmaster
Co-Axial Chronograph 38MM Ref. 324.30.38.50.01.001
4 868
+ €150 for shipping
Fortis B-42 Official Cosmonauts 647.10.11M.BI New Steel 42mm Automatic
Promoted
Fortis B-42 Official Cosmonauts
DAY-DATE 50 pieces Limited Edition
1 581
Free shipping
Chanel J12 H6186 New Ceramic 38mm Automatic Finland, HELSINKI
Chanel J12
Phantom 38mm 2022 NEW Fullset
5 595
+ €10 for shipping
Rolex Oyster Perpetual 41 124300 Unworn Steel 41mm Automatic
Promoted
Rolex Oyster Perpetual 41
"Blue Dial" Automatik Herrenuhr Ref. 124300 B&P 2022
10 650
+ €59 for shipping
Meistersinger Pangaea ED-FRA19 Unworn Steel 40mm Automatic
Promoted
Meistersinger Pangaea
Date Limited Edition
1 230
+ €50 for shipping
Breitling Navitimer 1 B01 Chronograph AB0138211B1A1 New Steel 43mm Automatic
Promoted
Breitling Navitimer 1 B01 Chronograph
43mm
8 022
+ €60 for shipping
GA-2000GZ-3AER Unworn Quartz Finland, Porvoo
G-Shock Gorillaz x G-Shock
220
+ €10 for shipping
IWC Pilot Chronograph IW388108 Unworn Titanium 41mm Automatic
Promoted
IWC Pilot Chronograph
Pilot's Watch Chronograph 41 Mercedes-AMG Petronas Formula One IW388108 NEW
8 750
+ €100 for shipping
Rolex Submariner Unworn Steel 41mm Automatic
Promoted
Rolex Submariner
41mm 18K Yellow Gold Steel Blue Dial Automatic Watch 126613LB
17 692
+ €94 for shipping
Rolex Datejust 41 126334 Unworn Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
'Black Dial - Jubilee' Ref. 126334
13 950
+ €150 for shipping
Fortis Marinemaster F8120010 New Steel 40mm Automatic
Promoted
Fortis Marinemaster
M-40 SNOW WHITE ON BLOCK BRACELET
2 875
Free shipping
Rolex Sea-Dweller 4000 16600 New Steel 40mm Automatic
Promoted
Rolex Sea-Dweller 4000
Ref. 16600 NOS Full Stickers M Serial Super Full Set
15 700
+ €149 for shipping
Zenith El Primero Stratos Flyback 51.2061.405/75.M2060 Unworn Gold/Steel 45.5mm Automatic
Promoted
Zenith El Primero Stratos Flyback
Chronograph 51.2061.405/75.M2060
8 950
+ €59 for shipping
Louis Erard La Sportive 78240TS02.BATT02 Unworn Titanium 44mm Automatic
Promoted
Louis Erard La Sportive
Chronograph Automatic Titan
1 025
+ €50 for shipping
Breitling Navitimer 1 B01 Chronograph AB0138211B1P1 New Steel 43mm Automatic
Promoted
Breitling Navitimer 1 B01 Chronograph
43mm
7 710
+ €60 for shipping
Frederique Constant Manufacture Slimline Moonphase FC-705V4S9 New Rose gold 42mm Automatic Finland, Porvoo
Frederique Constant Manufacture Slimline Moonphase
FC-705V4S9
6 900
+ €10 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
1 663
Free shipping
Rolex Datejust 41 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
Mint Green New Release Steel White Gold Automatic Watch 126334
15 695
+ €94 for shipping
Rolex Lady-Datejust 179173 Unworn Gold/Steel 26mm Automatic
Promoted
Rolex Lady-Datejust
26 'Champagne Diamond Computer Dial - Jubilee' Ref. 179173
7 650
+ €150 for shipping
Fortis Marinemaster F8120006 New Steel 40mm Automatic
Promoted
Fortis Marinemaster
M-40 ROCKSTONE GRAY ON BLOCK BRACELET
2 875
Free shipping
Bremont Solo SOLO34-AJ-BK-R-S Unworn Steel 34mm Automatic
Promoted
Bremont Solo
34 Automatic Ladies Stainless Steel 34mm Watch SOLO34-AJ-BK-R-S
1 711
+ €94 for shipping
Jaeger-LeCoultre Reverso Duetto Q3348420 Unworn Steel 40mm Manual winding
Promoted
Jaeger-LeCoultre Reverso Duetto
One Duetto Handaufzug Damenuhr Q3348420
8 250
+ €59 for shipping
Frederique Constant Slimline Automatic FC-306S4S6 Unworn Steel 40mm Automatic
Promoted
Frederique Constant Slimline Automatic
FC-306S4S6
922
+ €50 for shipping
Omega De Ville Trésor 435.13.40.21.03.002 New Steel 40mm Manual winding
Promoted
Omega De Ville Trésor
Small Second 40mm Blue
7 289
+ €60 for shipping
Zenith Pilot Type 20 03.2240.4069/21.C774 New Steel 43mm Automatic Finland, Porvoo
Zenith Pilot
Cronometro Tipo Cp-2 Limited Edition
6 000
+ €10 for shipping
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
Promoted
Maurice Lacroix Fiaba
Diamonds Round Date Ø 28 mm Damen-Armbanduhr besetzt mit 71 echten Diamanten 0,32 ct
931
Free shipping
Rolex Yacht-Master 40 Unworn Steel 40mm Automatic
Promoted
Rolex Yacht-Master 40
40mm Steel Platinum Rhodium Dial Automatic Men Watch 126622
15 690
+ €94 for shipping
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic
Promoted
Rolex Datejust 36
'Mint Green Dial - Jubilee' Ref. 126200
9 950
+ €150 for shipping
Fortis B-42 Official Cosmonauts 638.10.11M.BI New Steel 42mm Automatic
Promoted
Fortis B-42 Official Cosmonauts
Chronograph 50 pieces Limited Edition
2 587
Free shipping
Chanel J12 H7189 New Ceramic 38mm Automatic
Promoted
Chanel J12
Calibre 12.1 - 38 Mm - H7189 - White Ceramic + Diamond Bezel
13 024
+ €75 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.