Why Chrono24? Log in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Basic information
Type of watch
Categories
More...
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

TOP
H.Moser & Cie. Endeavour Big Date 342.502-001
22 810 
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
234
PL
TOP
Rolex Pearlmaster 80285 Everose Gold Watch - Unworn 2015
31 294 
Seller
Miltons Diamonds
68
UK
TOP
Eterna Royal Kontiki
1 700 
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
234
PL
TOP
Cartier Ballon Bleu 42mm -2019-
4 900 
Seller
KronologY
91
FR
TOP
TAG Heuer Grand Carrera
3 236 
Seller
Curtit Swiss Watches SARL
38
CH
PATEX Twenty-4 7300/1201R-001
39 900 
Seller
Mall of the Watch
1564
MC
TOP
Rolex GMT-Master II BLNR BATMAN PELLICOLELLICOLE
15 900 
Seller
Billion Bucks
11
IT
Rolex Yacht-Master 42 FULLSET 6/2019 UNWORN
27 900 
Seller
Chrono Finland
84
FI
Rajamäen Kellotehdas 12M
4 690 
Seller
Ranneaika
8
FI
TOP
Concord c1 rose gold
3 816 
Seller
Private Seller
 
FI
TOP
Sinn 903 ST Navigation Chronograph
3 150 
Free shipping
Seller
Istock LTD
220
LV
Bulova - Classic 96A184 Herren Armbanduhr
134 
Seller
SAR Creative Marketing AG
1119
LU
TOP
Rolex GMT-Master II
14 984 
Seller
Private Seller
 
FI
TOP
Graham Chronofighter 1695
1 757 
Seller
Curtit Swiss Watches SARL
38
CH
TOP
Breitling Bentley Flying B
4 900 
Free shipping
Seller
superstudio
9
CH
TOP
Alpina Alpiner Chrono
1 387 
Free shipping
Seller
L'Ecrin
28
CH
TOP
Longines Chronograph counter in metal, split second
2 990 
Seller
Private Seller
 
FI
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
1 475 
Seller
First Advanced Watches
100
ES
TOP
Panerai Special Edition Luminor 8 Days Set - PAM 785 - PAM 602...
14 950 
Seller
willi rothfuss
221
DE
TOP
Oris Divers Titan Small Second Date Diamonds
1 380 
Seller
Istock LTD
220
LV
TOP
TAG Heuer Aquaracer Lady
2 091 
Free shipping
Seller
Clock-Agent
RU
TOP
Patek Philippe Perpetual Calendar double split Rose Gold
179 500 
Seller
CONCEPT LUXURY
215
IT
TOP
Rolex GMT-Master II 116710BLNR Batman Dec 2018 New
16 500 
Seller
MMC RIVIERA
7
MC
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
2 450 
Seller
Classic Watch
56
DE
TOP
Rolex Yacht-master New 2019
29 200 
Seller
Paradiso Luxury
102
IT
TOP
Bulgari Tubogas 102450 Rose Gold 35mm
22 419 
Seller
Taleda
520
CH
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
1 495 
Seller
First Advanced Watches
100
ES
Oris Artelier Grande Lune Date
3 109 
Seller
Montredo GmbH
2017
DE
TOP
Graham Silverstone RS GMT Série Limitée
4 530 
Seller
Curtit Swiss Watches SARL
38
CH
TOP
TAG Heuer Aquaracer Lady
2 091 
Free shipping
Seller
Clock-Agent
RU
TOP
Omega Geneve
1 190 
Seller
Kaisaniemen Kello ja Kultaliike Oy
15
FI
Frederique Constant Men's Watch
825 
Free shipping
Seller
The Watch Outlet
299
US
TOP
Maurice Lacroix Mondphase
1 650 
Seller
Juwelier Oertling
39
DE
TOP
Glashütte Original Senator Navigator Perpetual Calendar NOS...
13 999 
Seller
The Watch Firm
457
AT
TOP
Cartier Rotonde W1556051 Central Chronograph White Gold 42mm
35 131 
Seller
Taleda
520
CH
TOP
Tissot CHRONO XL TOUR DE FRANCE 2019 SPECIAL EDITION
335 
Seller
First Advanced Watches
100
ES
TOP
Roamer Swiss Matic Swinging Heart 550661 49 42 05 Herrenuhr
699 
Seller
uhren-zubehoer.de
121
DE
Oris Big Crown ProPilot Calibre 111
4 139 
Seller
Montredo GmbH
2017
DE
Tissot Ballade
350 
Seller
Private Seller
 
FI
Omega Seamaster Aqua Terra 150M Black Steel 41.5mm - 231.10.42...
3 432 
Seller
The Watch Company
348
JP
Rolex Milgauss 116400 Black Venom - Limited Edition /10
10 500 
Seller
BLACK VENOM
24
IT
Oris Big Crown Pointer Date
1 110 
Seller
MASTER WATCHES
195
ES
Meistersinger No.03 40 mm DM901 Opaline Silver
1 400 
Seller
LP3B
452
FR
Seiko Prospex
850 
Seller
Private Seller
 
FI
Omega CK2937-5
1 050 
Seller
Private Seller
 
FI
TOP
Tissot Seastar 1000
515 
Seller
First Advanced Watches
100
ES
Epos Passion
650 
Seller
Private Seller
 
FI
Tudor Prince Oysterdate 34
1 689 
Seller
Private Seller
 
FI
Oris Artelier Grande Lune Date
3 099 
Seller
Montredo GmbH
2017
DE
IWC 329001 - Black Venom - Limited Edition /10
6 900 
Seller
BLACK VENOM
24
IT
Swatch LUAR Moon Phase Watch
800 
Seller
Private Seller
 
FI
TOP
Oris Divers Sixty Five Cinturino Cuoio + Cinturino Caucciù Nero
1 400 
Seller
Basile Goldiamonds
17
IT
Jacques Lemans 1-1842D Milano Damen 32mm 5ATM
150 
Seller
Timeshop24.de Ltd.
6037
DE
IWC Portofino Hand-Wound 8 Days IW510102
6 965 
Seller
Monaco Luxury Watch Dream
1215
MC
TOP
Hamilton KHAKI AVIATION X-WIND DAY DATE AUTO
875 
Seller
First Advanced Watches
100
ES
Aerowatch Custom made to "JHL" (Finnish worker union)
150 
Seller
Private Seller
 
FI
Omega Genève
1 670 
Seller
Private Seller
 
FI
Orient SEL09004W0
310 
Seller
Private Seller
 
FI
Ulysse Nardin Diver
6 269 
Seller
Montredo GmbH
2017
DE
Oris Men's 915 7643 4031-07 5 21 80FC Artix Watch
2 109 
Seller
HarveyStore DE
950
DE
Hamilton Jazzmaster Maestro Auto Chrono H32576641
1 045 
Seller
Uhrentrader GmbH
745
DE
Casio G-2900F-1VER G-SHOCK 46mm 20ATM
72 
Seller
Timeshop24.de Ltd.
6037
DE
TOP
Blancpain Villeret Large Date Jour Retrograde 6668-1127-55B
9 270 
Seller
Uhren2000 GmbH
428
DE
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
650 
Seller
First Advanced Watches
100
ES
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.