66 000 purchases with an "excellent" rating worldwide

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Rolex Yacht-Master 40 126622 New Steel 40mm Automatic
TOP
Rolex Yacht-Master 40, 2021 card - 126622 blue
14 337 
Professional dealer
33
UK
Rolex Sky-Dweller 326935 Unworn Rose gold 42mm Automatic
TOP
Rolex Sky-Dweller Rose Gold Slate Dial 326935
56 328 
Free shipping
Professional dealer
783
UK
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
TOP
Rolex Sea-Dweller Deepsea - 2021 - 126660 James Cameron JC
16 436 
Professional dealer
33
UK
Rolex Day-Date Unworn Platinum Automatic
TOP
Rolex Day-Date 118206 Platinum
31 305 
Free shipping
Professional dealer
504
US
Montblanc Heritage Chronométrie 112516 Unworn Red gold 38mm Manual winding
TOP
Montblanc Heritage Chronométrie 18K Gold Automatik Ref. 112516...
4 880 

Sold by Chrono24

DE
Audemars Piguet Royal Oak Concept 26560IO.OO.D002CA.01.A New
TOP
Audemars Piguet Royal Oak Concept
160 000 
Professional dealer
129
CH
Rolex Oyster Perpetual 124300 New Steel 41mm Automatic
TOP
Rolex Oyster Perpetual 41 124300 Red 2021 “UNWORN”
11 700 
Free shipping
Professional dealer
18
NL
Tudor Hydronaut 25000 Unworn Steel 45mm Automatic
TOP
Tudor NOS from June 2021 Hydronaut 1200 Rare Silver Dial...
3 995 
Professional dealer
218
DE
Jaeger-LeCoultre Reverso Duoface 398256J New Red gold Manual winding
TOP
Jaeger-LeCoultre REVERSO TRIBUTE DUOFACE 398256J - LIMITED 190pcs
27 999 
Professional dealer
644
DE
Zenith El Primero Espada 03.2170.4650/01.m2170 New Steel Automatic Finland, Jyväskylä
Zenith El Primero Espada
4 990 
Professional dealer
26
FI
TAG Heuer Carrera CAR5A90.FC6415 New Ceramic 45mm Automatic Finland, Helsinki
TAG Heuer Carrera Tourbillon Chronograph Ceramic
12 450 
Professional dealer
39
FI
Rolex Submariner (No Date) 124060 Unworn Steel 41mm Automatic
TOP
Rolex Submariner No Date 41 mm Edelstahl Ref. 124060
12 350 
Professional dealer
662
DE
Cyma Unworn Yellow gold 35mm Manual winding
TOP
Cyma New Old Stock vintage mechanical 18K solid yellow gold
1 074 
Professional dealer
389
ES
IWC Portofino Automatic IW458104 Unworn Steel 37mm Automatic
TOP
IWC Schaffhausen Portofino Automatik Edelstahl Damenuhr Ref....
7 050 

Sold by Chrono24

DE
Patek Philippe Annual Calendar Chronograph 5905P-010 New Platinum 42mm Automatic
TOP
Patek Philippe 5905P-010 Annual Calendar Chronograph New full...
67 000 
Professional dealer
129
CH
Citizen NZ0000-07L New Steel 42mm Automatic
TOP
Citizen CAMPANOLA MECHANICAL COLLECTION KASANEKYO 20th...
6 965 
Free shipping
Professional dealer
143
JP
IWC Unworn Yellow gold 52mm Manual winding Finland, Ylämylly
TOP
IWC Hunting Watch 18 ct. yellow gold,
2 490 
Private Seller
 
FI
Panerai Special Editions PAM 01085 New Steel 44mm Manual winding
TOP
Panerai Luminor Blu Mare 44 Mm - PAM01085 - NEU - Best Blue
5 199 
Professional dealer
644
DE
Zenith Elite Ultra Thin 03.2010.681/01.c493 New Steel 40mm Automatic Finland, Jyväskylä
Zenith Elite Ultra Thin
3 990 
Professional dealer
26
FI
Blancpain Fifty Fathoms Bathyscaphe 5000-0130-B52A New Ceramic Automatic Finland, Helsinki
Blancpain Fifty Fathoms Bathyscaphe, NEW AND UNWORN
9 790 
Professional dealer
39
FI
Rolex Daytona 116500LN Unworn Steel 40mm Automatic
TOP
Rolex Daytona Edelstahl Keramik weißes Zifferblatt 116500LN
35 850 
Professional dealer
662
DE
Certina Unworn Yellow gold 34mm Manual winding
TOP
Certina Certidate New Old Stock vintage mechanical 18K solid...
1 564 
Professional dealer
389
ES
Girard Perregaux 1966 49528-52-771-CK6A Unworn Red gold 30mm Automatic
TOP
Girard Perregaux 1966 18K Roségold Automatik Damenuhr Ref....
8 050 

Sold by Chrono24

DE
Patek Philippe Chronograph 5975J-001 New Yellow gold 40mm Automatic
TOP
Patek Philippe Chronograph 5975J-001 limited edition new full...
68 000 
Professional dealer
129
CH
NOMOS Tangente TNSW1 New Steel 36.5mm Manual winding
TOP
NOMOS Tangente Sport 100m waterproof Limited 35 pieces
2 244 
Free shipping
Professional dealer
143
JP
Hamilton Intra-Matic H38416711 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
1 505 
Professional dealer
271
ES
Cartier Santos (submodel) WSSA0029 New Steel Automatic
TOP
Cartier Santos - WSSA0029 . Middle Size
6 699 
Professional dealer
644
DE
Omega Seamaster Planet Ocean Chronograph 215.92.46.51.01.001 New Ceramic 45.5mm Automatic Finland, Jyväskylä
Omega Seamaster Planet Ocean
8 990 
Professional dealer
26
FI
Rolex Daytona 116506 New Platinum 40mm Automatic Finland, Helsinki
Rolex Daytona Platinum UNWORN 2020, Complete
114 900 
Professional dealer
39
FI
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 New Steel 42mm Manual winding
TOP
Omega Speedmaster Moonwatch Professional Chronograph 42 mm...
5 136 
Free shipping
Professional dealer
21
HK
Tudor Black Bay Dark 79230DK Unworn Steel 41mm Automatic
TOP
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
3 300 
Professional dealer
662
DE
Porsche Design Chronotimer 6011.10.406.113 Unworn Titanium 42mm Automatic
TOP
Porsche Design Chronotimer Series 1 Chronograph Titan Limitier...
3 100 

Sold by Chrono24

DE
Patek Philippe Chronograph 5170G-001 New White gold 39mm Manual winding
TOP
Patek Philippe 5170G-001 Chronograph new full set
57 500 
Professional dealer
129
CH
Ball DG3030B-S3CJ-BK New Titanium 40mm Automatic
TOP
Ball Roadmaster Marine GMT Ceramic Brown
2 244 
Free shipping
Professional dealer
143
JP
TAG Heuer Autavia CBE2110.FC8226 Unworn Steel 42mm Automatic Finland, Imatra
TAG Heuer Autavia 02 UNWORN
3 850 
Professional dealer
46
FI
Rolex Datejust 126234-0011 New Steel 36mm Automatic
TOP
Rolex Blue Dial Diamond Datejust 36 - 126234 - HAMMER
12 399 
Professional dealer
644
DE
Breitling Super Avenger II A1337153-G779 New Steel Automatic Finland, Jyväskylä
Breitling Super Avenger Chronograph
11 000 
Professional dealer
26
FI
Audemars Piguet Royal Oak Offshore Chronograph 25721ST Unworn Steel 42mm Automatic Finland, Helsinki
Audemars Piguet Royal Oak Offshore The Beast, 2017 Service
25 500 
Professional dealer
39
FI
Festina Unworn Yellow gold 33mm Automatic
TOP
Festina New Old Stock vintage automatic 18K solid yellow gold
1 209 
Professional dealer
389
ES
Franck Muller Vanguard V45 SC DT TT NR BR NR New Titanium 44mm Automatic
TOP
Franck Muller Vanguard Brushed Titanium Case Black Dial Balck...
5 301 
Free shipping
Professional dealer
21
HK
IWC Portofino Automatic IW458105 Unworn Red gold 37mm Automatic
TOP
IWC Portofino 18K (0,750) Roségold Automatik Damenuhr Ref...
9 050 

Sold by Chrono24

DE
Audemars Piguet Unworn
TOP
Audemars Piguet Wall clock
3 200 
Professional dealer
129
CH
Citizen AG6251-06W New Steel 41mm Quartz
TOP
Citizen CAMPANOLA Complication Limited Edition
2 941 
Free shipping
Professional dealer
143
JP
Hamilton Khaki Field H70605731 New Steel 42mm Automatic
TOP
Hamilton Khaki Field Murph Auto
725 
Professional dealer
271
ES
TAG Heuer Monaco CBL2116.FC6497 New Steel Automatic
TOP
TAG Heuer Monaco Green - CBL2116.FC6497 - Limited 500 - Neuheit
8 799 
Professional dealer
644
DE
Omega Speedmaster Professional Moonwatch Moonphase 304.93.44.52.03.001 New Ceramic Automatic Finland, Jyväskylä
Omega Speedmaster Moonwatch Moonphase
9 990 
Professional dealer
26
FI
Hublot Big Bang Unico 411.CI.1170.RX Unworn Ceramic 45mm Automatic Finland, Helsinki
Hublot Big Bang Unico Black Magic
13 700 
Professional dealer
39
FI
Baume & Mercier Clifton M0A10548 New Steel 42mm Automatic
TOP
Baume & Mercier Clifton Baumatic 42mm Day Date, Moon Phase,...
3 400 
Free shipping
Professional dealer
207
IT
Patek Philippe World Time 5230G-014 New White gold 38.5mm Automatic
TOP
Patek Philippe World Time (New Full Set)
36 999 
Free shipping
Professional dealer
21
HK
Breitling Chronomat 44 HB0110 Unworn Yellow gold 44mm Automatic
Breitling Chronomat 44 18K Gold Automatik Herrenuhr Ref....
14 370 

Sold by Chrono24

DE
Audemars Piguet Millenary 4101 15350ST.OO.D002CR.01 New Steel 47mm Automatic
TOP
Audemars Piguet Millenary 4101 NOS
13 500 
Professional dealer
129
CH
Ball Trainmaster NM3035D New Steel 44mm Manual winding
TOP
Ball Trainmaster MOTHER EXPRESS Limited Edition 80 pieces
2 670 
Free shipping
Professional dealer
143
JP
Hamilton Khaki Navy Scuba H82515330 New Steel 43mm Automatic
TOP
Hamilton Khaki Navy Scuba Auto
785 
Professional dealer
271
ES
Panerai Radiomir PAM 00753 New Steel 45mm Manual winding
TOP
Panerai Radiomir Pam00753 - BASE LOGO - KLASSIKER
4 199 
Professional dealer
644
DE
Zenith El Primero Synopsis 03.2170.4613/21.M2170 New Steel Automatic Finland, Jyväskylä
Zenith El Primero Synopsis
5 490 
Professional dealer
26
FI
Omega Speedmaster 522.20.42.30.06.001 New Gold/Steel 42mm Manual winding Finland, Helsinki
Omega Speedmaster Tokyo 2020 Limited Edition Green and Gold,...
9 390 
Professional dealer
39
FI
Zenith 03.3100.3600/69.M3100 Unworn Steel 41mm Automatic
TOP
Zenith Chronomaster Sport 41mm
12 900 
Professional dealer
6
IT
Montblanc Star 116511 New Steel 42mm Automatic
TOP
Montblanc Star
2 350 
Professional dealer
266
IT
Rolex Datejust 126200 Unworn Steel 36mm Automatic
Rolex Datejust 36 Automatik Edelstahl Herrenuhr Ref. 126200...
7 980 

Sold by Chrono24

DE
Patek Philippe Chronograph 5170J-001 New Yellow gold 39mm Manual winding
TOP
Patek Philippe 5170-J Chronograph new full set
46 500 
Professional dealer
129
CH
Citizen AO4010-51E New Steel 44mm Quartz
TOP
Citizen CAMPANOLA COSMOSIGN
2 399 
Free shipping
Professional dealer
143
JP
Hamilton Intra-Matic H38416541 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
1 505 
Professional dealer
271
ES
Bell & Ross BR 03 BR0392-D-R-BR/SCA New Bronze Automatic
TOP
Bell & Ross BR 03-92 DIVER RED BRONZE - LIMITED 999 pls - MUST...
3 800 
Professional dealer
644
DE
Omega Speedmaster Date 323.30.40.40.06.001 Unworn Steel 40mm Automatic
TOP
Omega Speedmaster Date 40 Gray Panther - ungetragen - Box &...
3 178 
Professional dealer
633
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.