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Audemars Piguet Royal Oak Lady 67653OR.GG.1263OR.02 New Rose gold 33mm Quartz
TOP
Audemars Piguet Royal Oak Lady 33mm Frosted 18kt Rose Gold
30 257 
Free shipping
Verified Dealer
267
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41mm Steel and 18kt Yellow Gold Black Diamond Dial
12 507 
Free shipping
Verified Dealer
267
US
Rolex Yacht-Master II 116680 Unworn Steel 44mm Automatic
TOP
Rolex Yacht-Master II
15 630 
Free shipping
Verified Dealer
267
US
Graham Chronofighter New Steel 45mm Automatic
TOP
Graham Chronofighter Flyback
3 326 
Verified Dealer
73
CH
Hermès Clipper 035367WW00 New Steel 36mm Quartz
TOP
Hermès Clipper Chrono Quartz GM 36mm Midsize Watch
2 550 
Verified Dealer
686
NL
Breitling Transocean Chronograph AB015212/G724/279S/A20D.2 Unworn Steel 43mm Automatic
Breitling TRANSOCEAN CHRONOGRAPH
5 904 
Verified Dealer
267
IT
Richard Mille RM 011 RM11-03 New Rose gold 44.50mm Automatic
Richard Mille RM11-03 Rose Gold Titanium
204 166 
Free shipping
Verified Dealer
24
US
Maurice Lacroix Les Classiques Phases de Lune LC6068-SS001-331 New Steel 42mm Automatic
TOP
Maurice Lacroix Phase de Lune Calendar Automatique LC6068
1 360 
Verified Dealer
215
DE
Patek Philippe Nautilus 5726A-001 New Steel 40.5mm Automatic
TOP
Patek Philippe Nautilus Annual Calendar
59 500 
Verified Dealer
715
NL
Patek Philippe Aquanaut 5968A-001 New Steel 42.2mm Automatic
TOP
Patek Philippe Aquanaut 5968a Chronograph Stainless Steel New...
83 500 
Verified Dealer
142
IT
Rolex Daytona 116506 New Platinum 40mm Automatic
TOP
Rolex Cosmograph Daytona
70 990 
Verified Dealer
185
DE
Omega Speedmaster Professional Moonwatch Moonphase 304.93.44.52.99.001 New Platinum 44.2mm Automatic
TOP
Omega Speedmaster Moonwatch Moonphase Chronograph 44,25 mm...
44 600 
Verified Dealer
5921
DE
Tudor Black Bay Fifty-Eight M79030N-0001 New Steel 39mm Automatic Finland, Oulu
Tudor Black Bay Fifty-Eight
3 800 
Verified Dealer
 
FI
Breitling Transocean Chronograph UB015212/Q594 Unworn Gold/Steel 43mm Automatic
TOP
Breitling Transocean Chronograph 43MM Stahl Roségold - Bronze...
4 888 
Verified Dealer
284
DE
Panerai Luminor 1950 3 Days GMT Automatic PAM 00441 Unworn Ceramic 44mm Automatic Finland, Imatra
Panerai Luminor 1950 3 Days GMT Automatic
7 890 
Verified Dealer
12
FI
Longines 2633102 Unworn Steel Manual winding Finland, Ylämylly
TOP
Longines Chronograph counter in metal, split second
2 950 
Private Seller
 
FI
Maurice Lacroix Pontos S PT6018-SS001-331-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Pontos S Chronograph Automatik PT6018
1 795 
Verified Dealer
215
DE
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
2 950 
Verified Dealer
75
DE
Graham Silverstone 2GSIAS.B06A New Steel 42mm Automatic
TOP
Graham Silverstone
2 756 
Verified Dealer
73
CH
Rolex GMT-Master II 116718 LN GR New Yellow gold 40mm Automatic
TOP
Rolex GMT Master II
33 670 
Verified Dealer
185
DE
Breitling Transocean Unitime Pilot AB0510U6/BC26/159A New Steel 46mm Automatic
TOP
Breitling Transocean Unitime Pilot
7 100 
Verified Dealer
1424
ES
NOMOS Tangente 38 Datum 130 New Steel 37.5mm Manual winding
NOMOS Glashütte Tangente 38 Datum
1 800 
Verified Dealer
5921
DE
Breitling Navitimer 01 (46 MM) RB0127121G1P1 New Rose gold 46mm Automatic
TOP
Breitling Navitimer 01 B01 Chronograph 46MM 18k Rosegold -...
13 999 
Verified Dealer
284
DE
Baume & Mercier Classima M0A08733 New Steel 42mm Automatic
TOP
Baume & Mercier Classima
1 900 
Verified Dealer
53
IT
Omega Speedmaster 522.30.42.30.03.001 New Steel 42mm Manual winding Finland, Imatra
Omega Speedmaster Tokyo 2020
8 190 
Verified Dealer
12
FI
Maurice Lacroix Masterpiece MP6348-SS001-12E Unworn Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Masterchrono Automatik Day Date...
1 850 
Verified Dealer
215
DE
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II Pepsi Stainless Steel Jubilee Bracelet
16 324 
Free shipping
Verified Dealer
64
US
Magellan 1521 Unworn Steel 44mm Automatic
Magellan 1521 Northen Hemisphere Swiss made madreperla 44mm
Price on request
Verified Dealer
 
IT
Patek Philippe Aquanaut 5164A-001 New Steel 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel Time (2019)
57 500 
Verified Dealer
185
DE
Omega Seamaster Diver 300 M 210.30.42.20.01.001 New Steel 42mm Automatic Finland, Oulu
Omega Seamaster Diver 300 M
4 190 
Verified Dealer
 
FI
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
2 450 
Verified Dealer
75
DE
Tudor Sport Aeronaut 20200 New Steel 41mm Automatic
TOP
Tudor Aeronaut GMT Ref. 20200 - ungetragen 2018
2 199 
Verified Dealer
284
DE
IWC Portuguese Hand-Wound IW510212 Unworn Steel 43mm Manual winding
TOP
IWC Portugieser Handaufzug Acht Tage Edition 150 Years IW510212
9 790 
Verified Dealer
489
DE
Chopard Happy Sport 288946-2001 Unworn Gold/Steel 38mm Quartz
TOP
Chopard Happy Sport Snowflake White gold and steel
6 500 
Verified Dealer
186
ES
Maurice Lacroix Masterpiece MP7158-SD501-570 Unworn Steel 42mm Manual winding
TOP
Maurice Lacroix Masterpiece Masterpiece Square Wheel Power...
5 295 
Verified Dealer
215
DE
Swatch SVAZ 102S Unworn Plastic 42mm Manual winding Finland, Helsinki
Swatch Diaphane One Turn 2 Him
9 900 
Private Seller
FI
Harry Winston Avenue AVCQHM19WW138 New White gold Quartz
Harry Winston Avenue C Emerald 18k White Gold Diamonds Ladies...
60 771 
Verified Dealer
196
US
Patek Philippe Perpetual Calendar 5320G-001 New White gold 40mm Automatic
TOP
Patek Philippe Perpetual Calendar
66 840 
Verified Dealer
185
DE
Maurice Lacroix Maurice Lacroix Jour et Nuit 18 kt Gold Unworn Yellow gold 43mm Manual winding
TOP
Maurice Lacroix Jour et Nuit 18 kt Gold massiv
5 555 
Verified Dealer
114
CH
Sinn EZM 13 613.010 New Steel 41mm Automatic
TOP
Sinn EZM 13
2 250 
Verified Dealer
75
DE
Rolex Sea-Dweller 126600 New Steel 43mm Automatic
TOP
Rolex Sea-Dweller
13 000 
Free shipping
Verified Dealer
9
CH
Panerai Special Editions PAM00507 / PAM507 Unworn Bronze 47mm Automatic
TOP
Panerai Luminor Submersible 1950 3 Days Power Reserve Bronzo...
24 200 
Verified Dealer
489
DE
Maurice Lacroix Fiaba FA2164-PVY06-112-1 New Gold/Steel Quartz
TOP
Maurice Lacroix Damen Uhr Ladies Fiaba FA2164-PVY06-112 Neu
599 
Verified Dealer
677
DE
Maurice Lacroix SD6207-SD501-171 Unworn Steel 39mm Automatic
TOP
Maurice Lacroix Starside Magic Second Brillanten Panoramadatum...
1 999 
Verified Dealer
215
DE
Maurice Lacroix Masterpiece Small Seconde MP6907-SS001-112 New Steel 40mm Automatic
TOP
Maurice Lacroix Master Piece Small Seconde Neu/2019
990 
Verified Dealer
1063
DE
Parmigiani Fleurier Pershing PFC528-0010100-X01402 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Pershing 002 (SPECIAL OFFER 52% OFF)
7 620 
Verified Dealer
1424
ES
Omega De Ville Prestige New Steel 27.4mm Quartz
Omega De Ville Prestige 27.4mm 424.18.27.60.52.001
6 290 
Verified Dealer
124
UK
Paul Picot Firshire 0773.S Unworn Steel Automatic
TOP
Paul Picot Firshire 3000
1 688 
Verified Dealer
114
CH
Audemars Piguet Royal Oak Chronograph 26315ST.OO.1256ST.01 New Steel 38mm Automatic
Audemars Piguet Royal Oak Chronograph 38mm Steel NEW 26315ST.O...
27 130 
Free shipping
Verified Dealer
267
US
Hamilton Khaki Navy Scuba H82345141 New Steel 40mm Automatic
TOP
Hamilton KHAKI NAVY SCUBA AUTO
525 
Verified Dealer
62
ES
Blancpain Villeret 6668-1127-55B Unworn Steel 40,5mm Automatic
TOP
Blancpain Villeret Large Date Jour Retrograde 6668-1127-55B
9 070 
Verified Dealer
489
DE
Longines La Grande Classique L49084946 New Steel 36.00mm Automatic
Longines BLUE 12 ROMAN, REF L49084946 - L49084946
1 213 
Free shipping
Verified Dealer
1740
US
Maurice Lacroix Pontos S Extreme PT6028-ALB11-331 New Aluminum 43mm Automatic
TOP
Maurice Lacroix Pontos S Extreme Automatik Chronograph PT6028
1 999 
Verified Dealer
215
DE
Chopard Happy Sport 278559-3010 New Steel Automatic
Chopard Happy Sport Stainless Steel & Diamonds Limited...
13 105 
Verified Dealer
196
US
Rolex Lady-Datejust 178243-0001G New Yellow gold 31mm Automatic
Rolex Datejust Lady 31 Steel And 18ct Yellow Gold Automatic...
12 159 
Verified Dealer
576
JP
Omega Seamaster Aqua Terra New Steel 41.5mm Automatic
Omega Aqua Terra 150m Co-Axial 41.5mm 15'000 Gauss 231.10.42.2...
4 905 
Verified Dealer
124
UK
Montblanc 1858 116479 New Steel 44mm Automatic
TOP
Montblanc 1858 Automatic Dual Time
2 900 
Free shipping
Verified Dealer
361
LV
Universal Genève Compax 484.122/3363.CD Unworn Rose gold 42mm Manual winding
TOP
Universal Genève SCONTO 50% Okeanos Compax Limited Edition...
7 950 
Verified Dealer
 
IT
Oris Big Crown ProPilot GMT 01 748 7710 4164-07 5 22 15FC New Steel 45mm Automatic
TOP
Oris Big Crown ProPilot GMT
1 450 
Verified Dealer
62
ES
Tudor Black Bay 36 79500-0001 Unworn Steel 36mm Automatic
Tudor Heritage Black Bay 36 Ref. 79500-0004
2 730 
Verified Dealer
489
DE
Hublot Classic Fusion 45, 42, 38, 33 mm 542.NX.1171.LR New Titanium 42mm Automatic
Hublot Classic Fusion Titanium Automatic Black Dial Men's...
4 947 
Free shipping
Verified Dealer
1740
US
Maurice Lacroix Pontos S PT6018-SS002-331-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Pontos S Chronograph Automatik PT6018
1 895 
Verified Dealer
215
DE
Cartier Rotonde de Cartier W1556369 New Steel 40mm Manual winding
Cartier Rotonde de Cartier Power Reserve Steel Silver Dial 40MM
5 835 
Verified Dealer
248
JP
Chanel Première H0451 New Steel 26,1mm Quartz
TOP
Chanel Première
3 250 
Verified Dealer
1656
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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