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Rolex Datejust 126231 New Gold/Steel 36mm Automatic
TOP
Rolex Datejust
14 588
Professional dealer
 
UK
Patek Philippe Annual Calendar 5396R-012 Unworn Rose gold 38.5mm Automatic
TOP
Patek Philippe Complications Annual Calendar 38.5mm
43 103
Free shipping
Professional dealer
532
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II "Batman" - 2021 New Card -126710BLNR
19 070
Professional dealer
66
UK
Hublot Big Bang 44 mm 301.SB.131.RX New Steel 44mm Automatic
TOP
Hublot Big Bang Original Steel 44mm Ceramic 12/2019
10 500
Free shipping
Professional dealer
152
AT
Jaeger-LeCoultre Duomètre Q6062520 Unworn Yellow gold 42mm Manual winding
TOP
Jaeger-LeCoultre Duometre Unique Travel Time 18K Gold Q6062520...
29 650
Sold by Chrono24
DE
Rolex Datejust 126334 New White gold 41mm Automatic Finland, Siilinjarvi
Rolex Datejust 41 ref. 126334 with Jubilee and slate dial
11 950
Professional dealer
 
FI
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
TOP
Rolex Daytona green
68 900
Professional dealer
146
PT
Audemars Piguet Royal Oak Offshore 26262OK.00.D002CA.01 Unworn Rose gold 42mm Automatic
TOP
Audemars Piguet Restivo NOS Royal Oak Offshore Quantieme...
179 000
Professional dealer
229
DE
Rolex Submariner (No Date) 124060 Unworn Steel 41mm Automatic
TOP
Rolex Submariner No Date Ref. 124060
12 500
Professional dealer
937
NL
Omega Seamaster Planet Ocean 232.30.42.21.01.003 New Steel 42mm Automatic
TOP
Omega Seamaster Ocean Planet Automatic 232.30.42.21.01.003
4 666
Professional dealer
124
JP
Corum Golden Bridge 313.165.55/0002 GL10R Unworn Rose gold Automatic
TOP
Corum Golden Bridge Automatic PRICE OFFER NOT NEGOCIABLE
24 950
Professional dealer
218
ES
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
TOP
Rolex Yacht-Master 42 White Gold 226659 Unworn New 2021
29 500
Free shipping
Professional dealer
373
ES
Rolex Submariner Date 126610lv New Steel 41mm Automatic
TOP
Rolex Submariner Date 41mm 126610LV 2021 “UNWORN”
17 200
Professional dealer
19
NL
Omega Seamaster Aqua Terra 220.10.41.21.06.001 Unworn Steel 41mm Automatic
TOP
Omega Seamaster Aqua Terra 150M Automatik Stahl 220.10.41.21.0...
4 550
Sold by Chrono24
DE
Rolex Oyster Perpetual 276200 Unworn Steel 28mm Automatic Finland, Siilinjarvi
Rolex Oyster Perpetual 28mm Blue Dial, with stickers unworn
5 490
Professional dealer
 
FI
Rolex Day-Date 40 228239 New White gold 40mm Automatic
TOP
Rolex Day-Date 40 I Full-Stickers I 08/2021 I Weißgold 750
40 990
Free shipping
Professional dealer
163
DE
Jacob & Co. Five Time Zone GL3-24 Unworn Carbon 47mm Quartz
TOP
Jacob & Co. Global Carbon Diamonds GMT Pave Dial Brillanten 5...
13 949
Professional dealer
229
DE
Rolex Daytona 116500LN Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref. 116500LN
31 000
Professional dealer
937
NL
Panerai Radiomir PAM 00753 New Steel 45mm Manual winding
TOP
Panerai Radiomir Pam00753 - BASE LOGO - KLASSIKER
4 199
Professional dealer
788
DE
IWC Unworn Yellow gold 52mm Manual winding Finland, Ylämylly
TOP
IWC Pocket watch with 18k hunting case
2 490
Private Seller
 
FI
Tudor Black Bay Chrono 79350 New Steel 41mm Automatic
TOP
Tudor Heritage Black Bay Chronograph 41mm 79350 Full Stickers
4 700
Free shipping
Professional dealer
373
ES
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
TOP
Rolex GMT-Master II 126710BLRO 2021 “UNWORN”
20 500
Professional dealer
19
NL
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
TOP
Omega Speedmaster Rising Sun Tokyo Chronograph Automatik...
8 350
Sold by Chrono24
DE
Rolex Daytona 116520 New Steel 40mm Automatic Finland, Siilinjarvi
Rolex Daytona 116520 APH, NOS and Full factory stickers 2012
39 000
Professional dealer
 
FI
Tudor Black Bay Chrono 79363N New Gold/Steel Automatic
TOP
Tudor BLACK BAY CHRONO
4 990
Professional dealer
289
IT
Rolex GMT-Master II 126710BLNR-0003 Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II "Batman" Oyster Bracelet
18 500
Professional dealer
45
ES
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II Ref. 126710BLNR
17 250
Professional dealer
937
NL
TAG Heuer Formula 1 Quartz CA1211-1 Unworn Steel Quartz
TOP
TAG Heuer Formula 1 New
1 360
Professional dealer
505
ES
TAG Heuer Autavia CBE2110.FC8226 Unworn Steel 42mm Automatic Finland, Imatra
TAG Heuer Autavia 02 UNWORN
3 850
Professional dealer
49
FI
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic
TOP
Tudor Black Bay GMT Pepsi79830RB Unworn New June 2021
3 700
Free shipping
Professional dealer
373
ES
Breitling Transocean Chronograph Unitime RB0510U4/BB63 New Rose gold 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime 750 Rosegold
16 995
Professional dealer
444
DE
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
TOP
Omega Speedmaster Rising Sun Tokyo Chronograph Automatik...
8 450
Sold by Chrono24
DE
Blancpain Fifty Fathoms Bathyscaphe 5000-0240-52A Unworn Ceramic 43.6mm Automatic Finland, Siilinjarvi
Blancpain Fifty Fathoms Bathyscaphe 2019 Full Set (service 2021)
9 850
Professional dealer
FI
Montblanc Star 116511 New Steel 42mm Automatic
TOP
Montblanc Star
2 350
Professional dealer
289
IT

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.