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Alpina Startimer Automatik Chrono AL-860SCR4S6 Limited  Neu  OVP
TOP
Alpina Startimer Automatik Chrono AL-860SCR4S6 Limited Neu OVP
1,299 
Seller
Thomas Schiesl
186
DE
Maurice Lacroix  Phaes de Luna MP6607-SS002-112 NEU
TOP
Maurice Lacroix Phaes de Luna MP6607-SS002-112 NEU
1,549 
Seller
Thomas Schiesl
186
DE
Montblanc Herren Uhr Automatik Wecker Reveil Ref. 7026 Neu OVP
TOP
Montblanc Herren Uhr Automatik Wecker Reveil Ref. 7026 Neu OVP
1,699 
Seller
Thomas Schiesl
186
DE
Alpina Startimer Pilot Heritage AL-860B4H5 Neu OVP
TOP
Alpina Startimer Pilot Heritage AL-860B4H5 Neu OVP
1,499 
Seller
Thomas Schiesl
186
DE
Ulysse Nardin Maxi Marine Diver Black sea Chrono
TOP
Ulysse Nardin Maxi Marine Diver Black sea Chrono
8,900 
Seller
CANTELI JOYEROS SL
 
ES
Linde Werdelin SpidoLite Gold
Straight from the manufacturer
Linde Werdelin SpidoLite Gold
25,426 
BrandBoutique Member
Linde Werdelin LTD
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
58,500 
BrandBoutique Member
Les Ateliers deMonaco SARL
Oris Aquis Date
TOP
Oris Aquis Date
1,168 
Seller
First Advanced Watches
26
ES
Ulysse Nardin Diver Chronograph Blue
TOP
Ulysse Nardin Diver Chronograph Blue
7,200 
Free shipping
Seller
Istock LTD
58
LV
Montblanc 117051
TOP
Montblanc 117051
11,500 
Seller
E.MONTI SNC
17
IT
IWC Big Pilot Bronze
TOP
IWC Big Pilot Bronze
10,740 
Seller
Harley's Time LLC
48
US
Revue Thommen Diver
TOP
Revue Thommen Diver
800 
Seller
K&K Juwelier GmbH
67
DE
Rolex Yacht Master Rainbow 116695sats
TOP
Rolex Yacht Master Rainbow 116695sats
68,000 
Seller
Mall of the Watch
577
MC
Breitling Colt Automatic
TOP
Breitling Colt Automatic
2,100 
Seller
Private Seller
 
FI
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
Straight from the manufacturer
Linde Werdelin Oktopus Moon Gold 3DTP Carbon
34,579 
BrandBoutique Member
Linde Werdelin LTD
Harry Winston Z5 World Time Tourbillon Zalium
TOP
Harry Winston Z5 World Time Tourbillon Zalium
37,120 
Seller
Raffi Boyadjian Watches Inc.
12
US
Hublot Classic Fusion Aerofusion 2016
TOP
Hublot Classic Fusion Aerofusion 2016
12,900 
Seller
On Time Watchgroup
8
DE
Breitling Navitimer 01 DC-3 (Limited Edition)
TOP
Breitling Navitimer 01 DC-3 (Limited Edition)
7,900 
Free shipping
Seller
Istock LTD
58
LV
Ateliers deMonaco Tourbillon Oculus 1298
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1298
69,900 
BrandBoutique Member
Les Ateliers deMonaco SARL
Chopard Happy Sport  30 mm Quartz
TOP
Chopard Happy Sport 30 mm Quartz
8,295 
Seller
Juwelier van Koningsbruggen
12
NL
Ebel Wave
TOP
Ebel Wave
1,880 
Seller
K&K Juwelier GmbH
67
DE
Rolex Daytona 116520 –  Stickers
TOP
Rolex Daytona 116520 – Stickers
17,900 
Seller
Mall of the Watch
577
MC
Rolex Datejust 36 NEW Ref. 116200
TOP
Rolex Datejust 36 NEW Ref. 116200
5,350 
Seller
Steiner Maastricht
102
NL
Linde Werdelin SpidoSpeed Anthracite DLC
Straight from the manufacturer
Linde Werdelin SpidoSpeed Anthracite DLC
12,204 
BrandBoutique Member
Linde Werdelin LTD
Ulysse Nardin Marine Chronograph
TOP
Ulysse Nardin Marine Chronograph
16,600 
Seller
VI Watch Guy
64
VI
Zenith El Primero Doublematic
TOP
Zenith El Primero Doublematic
22,700 
Seller
On Time Watchgroup
8
DE
Omega Seamaster Planet Ocean 600 m Co-Axial Chronograph 45.5mm
TOP
Omega Seamaster Planet Ocean 600 m Co-Axial Chronograph 45.5mm
24,400 
Free shipping
Seller
Istock LTD
58
LV
Ateliers deMonaco Tourbillon Oculus 1297
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297
66,500 
BrandBoutique Member
Les Ateliers deMonaco SARL
Porsche Design  Chrono Automatik 6930.13.46.1201Neu
TOP
Porsche Design Chrono Automatik 6930.13.46.1201Neu
4,199 
Seller
Thomas Schiesl
186
DE
Ebel Wave
TOP
Ebel Wave
1,680 
Seller
K&K Juwelier GmbH
67
DE
Jaeger-LeCoultre Master Grande Tradition Tourbillon – Q500142a...
TOP
Jaeger-LeCoultre Master Grande Tradition Tourbillon – Q500142a...
75,000 
Seller
Mall of the Watch
577
MC
Rolex Oyster Perpetual Ref. 114300
TOP
Rolex Oyster Perpetual Ref. 114300
4,950 
Seller
Steiner Maastricht
102
NL
Linde Werdelin SpidoSpeed Gold
Straight from the manufacturer
Linde Werdelin SpidoSpeed Gold
32,545 
BrandBoutique Member
Linde Werdelin LTD
Breguet Marine Royale
TOP
Breguet Marine Royale
29,950 
Seller
Prestige Luxusuhren GmbH
3218
DE
Bell & Ross BR 03-94 Chronographe BLACKMATTE Keramik
TOP
Bell & Ross BR 03-94 Chronographe BLACKMATTE Keramik
3,400 
Seller
On Time Watchgroup
8
DE
Graham Silverstone RS Supersprint
TOP
Graham Silverstone RS Supersprint
4,480 
Free shipping
Seller
Istock LTD
58
LV
Ateliers deMonaco Admirale Chronographe Flyback Classique
Straight from the manufacturer
Ateliers deMonaco Admirale Chronographe Flyback Classique
24,000 
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Lady Datejust Black Roman Diamond Bezel Sonnenschliff LC100
TOP
Rolex Lady Datejust Black Roman Diamond Bezel Sonnenschliff LC100
7,500 
Seller
LUXUS RITTER GmbH & Co. KG
66
DE
Romain Jerome Tattoo DNA Piece Unique
Romain Jerome Tattoo DNA Piece Unique
10,500 
Seller
Kellokonttori
11
FI
Zenith El Primero 36’000 Vph 42mm – 18.2041.400/76.c795
TOP
Zenith El Primero 36’000 Vph 42mm – 18.2041.400/76.c795
10,200 
Seller
Mall of the Watch
577
MC
Rolex Sky-Dweller NEW Ref. 326933
TOP
Rolex Sky-Dweller NEW Ref. 326933
14,900 
Seller
Steiner Maastricht
102
NL
Linde Werdelin SpidoSpeed Carbon Green
Straight from the manufacturer
Linde Werdelin SpidoSpeed Carbon Green
17,290 
BrandBoutique Member
Linde Werdelin LTD
Oris Men's Oris Carl Brashear Bronze Chrono 77177443185-Set
TOP
Oris Men's Oris Carl Brashear Bronze Chrono 77177443185-Set
3,745 
Seller
Horae srl
26
IT
Graham Chronofighter Vintage GMT
TOP
Graham Chronofighter Vintage GMT
5,300 
Seller
On Time Watchgroup
8
DE
Vacheron Constantin Overseas Chronograph (Limited Edition)
TOP
Vacheron Constantin Overseas Chronograph (Limited Edition)
14,500 
Free shipping
Seller
Istock LTD
58
LV
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
58,500 
BrandBoutique Member
Les Ateliers deMonaco SARL
IWC Große Fliegeruhr Big Pilot Ref. IW500901
TOP
IWC Große Fliegeruhr Big Pilot Ref. IW500901
9,690 
Seller
Uhren2000 GmbH
301
DE
Maurice Lacroix Masterpiece Calendrier Retrograde MP6508-SS001...
TOP
Maurice Lacroix Masterpiece Calendrier Retrograde MP6508-SS001...
2,449 
Seller
Thomas Schiesl
186
DE
Omega Seamaster Diver 300 – Commander’s Watch Limited Edition...
TOP
Omega Seamaster Diver 300 – Commander’s Watch Limited Edition...
4,200 
Seller
Mall of the Watch
577
MC
Cvstos Challange Chrono GT II Eric Kuster Camouflage Limited...
TOP
Cvstos Challange Chrono GT II Eric Kuster Camouflage Limited...
16,000 
Seller
LUXUS RITTER GmbH & Co. KG
66
DE
Linde Werdelin Oktopus Double Date Rose Gold
Straight from the manufacturer
Linde Werdelin Oktopus Double Date Rose Gold
17,290 
BrandBoutique Member
Linde Werdelin LTD
Parmigiani Fleurier Tonda Quator
TOP
Parmigiani Fleurier Tonda Quator
14,625 
Seller
Fernando Monge SA
99
ES
Seiko Presage Cocktail Time Manhattan
Seiko Presage Cocktail Time Manhattan
389 
Seller
Private Seller
 
FI
Hublot Classic Fusion Fuente Bronze (Limited Edition)
TOP
Hublot Classic Fusion Fuente Bronze (Limited Edition)
13,900 
Free shipping
Seller
Istock LTD
58
LV
Ateliers deMonaco Admiral Chronographe Flyback Armure
Straight from the manufacturer
Ateliers deMonaco Admiral Chronographe Flyback Armure
12,900 
BrandBoutique Member
Les Ateliers deMonaco SARL
Vacheron Constantin Overseas Chronograph Rotgold Ref. 5500V/00...
TOP
Vacheron Constantin Overseas Chronograph Rotgold Ref. 5500V/00...
37,900 
Seller
Uhren2000 GmbH
301
DE
Maurice Lacroix Damen Uhr Les Classiques Phases de Lune
TOP
Maurice Lacroix Damen Uhr Les Classiques Phases de Lune
939 
Seller
Thomas Schiesl
186
DE
Favre-Leuba Ladies two tone
TOP
Favre-Leuba Ladies two tone
459 
Seller
SEITANIDIS 1890
33
GR
Rolex Datejust II Rhodium Dial Weissgold Baguette Brillant...
TOP
Rolex Datejust II Rhodium Dial Weissgold Baguette Brillant...
12,600 
Seller
LUXUS RITTER GmbH & Co. KG
66
DE
Linde Werdelin SpidoSpeed Titanium
Straight from the manufacturer
Linde Werdelin SpidoSpeed Titanium
17,290 
BrandBoutique Member
Linde Werdelin LTD
Parmigiani Fleurier Ionica 8 days power reserve gold
TOP
Parmigiani Fleurier Ionica 8 days power reserve gold
9,350 
Seller
Fernando Monge SA
99
ES
EXCELSIOR PARK Chronograph
EXCELSIOR PARK Chronograph
1,150 
Seller
Private Seller
 
FI
Zenith El Primero Skeleton Tribute To Rolling Stones
TOP
Zenith El Primero Skeleton Tribute To Rolling Stones
8,300 
Free shipping
Seller
Istock LTD
58
LV
Ateliers deMonaco Poinçon de Genève Saphir
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Saphir
24,400 
BrandBoutique Member
Les Ateliers deMonaco SARL
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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