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284 272 listings including promoted listings
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Promoted
Junghans Meister
fein Automatic 125 Jahre Pletzsch Nr. 81/125 Lim. Ed. 2023 27/4152.76 Box & Papers
950
+ €68 for shipping
Promoted
Rolex Submariner Date
41mm 126613LB
18 403
Free shipping
Promoted
Rolex Explorer II
216570 WHITE-OLD CARD 2020
12 000
+ €100 for shipping
Rolex Daytona
"Panda" New Unworn 3/2022
55 290
+ €10 for shipping
Rolex Explorer
Unworn 2022 Box & papers
11 300
+ €59 for shipping
Promoted
Omega De Ville
Master Chronometer Power Reserve 40
18 235
+ €90 for shipping
Promoted
Patek Philippe Calatrava
Roségold 6119R-001
33 900
+ €89 for shipping
Pook Watches Pikkumyy
495
+ €20 for shipping
Popular
IWC Pilot Chronograph Top Gun
NEU/NEW - 2023 - IWC PILOT'S WATCH CHRONOGRAPH TOP GUN EDITION «LAKE TAHOE» - FULL SET
13 290
+ €99 for shipping
Promoted
Breitling
Premier B01 Chronograph 42 AB0145211G1A1 NEW
6 995
+ €100 for shipping
Promoted
TAG Heuer Autavia
CBE511A.FC8279
4 800
Excl. shipping
Private Seller
Promoted
TAG Heuer Monaco Calibre 11
CAW211P.FC6356
5 995
+ €60 for shipping
Promoted
NOMOS Tangente
Super 30 2004 Grossstadtgrau Grau 35mm Lim. Ed. 8/100 inkl. Box & Papiere
2 215
+ €68 for shipping
La Trame Vintage Gold Watch
950
+ €15 for shipping
Promoted
Breitling Top Time
B01 Ford Mustang
6 976
+ €90 for shipping
Promoted
Patek Philippe Calatrava
Weißgold 6007G-011
44 990
+ €89 for shipping
Rolex GMT-Master II
126720VTNR
20 500
+ €20 for shipping
Popular
IWC Pilot Chronograph
NEU/NEW 07/2023 - IWC PILOT'S WATCH CHRONOGRAPH EDITION AMG - FULL SET
8 590
+ €99 for shipping
Promoted
Tudor Pelagos
FXD Alinghi Red Bull Racing Edition 25707KN NEW
4 500
+ €100 for shipping
Popular
Patek Philippe Calatrava
Unworn New 2021 Limited Edition 6007A-001
69 000
Free shipping
Promoted
TAG Heuer Monaco
2023 Unworn Monaco Night Driver Limited Edition Titanium 600 pieces Black Dial Chronograph
8 795
+ €64 for shipping
Popular
Aventi A11-05 Made of Pure Emerald Tourbillion Box&Papers New&unworn
19 990
+ €200 for shipping
Omega Constellation
11 057
+ €15 for shipping
Promoted
Omega Seamaster Aqua Terra
41mm Green
5 825
+ €90 for shipping
Promoted
Meistersinger Lunascope
LS901 Herren Uhr Automatik NEU OVP
3 333
+ €18 for shipping
Pook Watches Muumipeikko
495
+ €20 for shipping
Popular
Cartier Santos
LIKE NEW - Cartier Santos Chronograph XL - FULL SET
7 590
+ €99 for shipping
Promoted
Sinn U1000
U1000.S MOTHER EARTH 80 pieces Limited edition
6 124
Free shipping
Popular
Patek Philippe Aquanaut
Travel Time 5164A-001 Unworn New 2022
125 000
Free shipping
Promoted
Eterna
1940 Chronograph Telemeter - 42mm
3 106
+ €62 for shipping

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Popular
Rolex Submariner Date
2023 Starbucks Box&Papers New&unworn Lc:A
16 790
+ €200 for shipping
Omega De Ville
9 950
+ €15 for shipping
Promoted
Breitling Superocean 48
DLC Titanium Blue
4 896
+ €90 for shipping
Promoted
Anonimo Militare
AM102002003A03B Herren Uhr Automatik 43 mm NEU
2 187
+ €18 for shipping
Omega Speedmaster
Lunar Mission Black Venom
8 400
+ €20 for shipping
Popular
Breitling Navitimer 1 B01 Chronograph
NEW/NEU - 09/2023 - Breitling Navitimer B01 Chronograph 43 Boutique edition - green mint
7 390
+ €99 for shipping
Promoted
Fortis F-43
FLIEGER F-43 Triple GMT PC-7 Team Edition Limited 100
4 430
Free shipping
Popular
F.P.Journe Octa
F.P. Journe Octa Lune 2 Havana No Signs Of Use 2021
84 000
Free shipping
Promoted
Eterna Royal Kontiki
New Model 2023 - Royal KonTiki Chronograph Green Dial Orange Index Limited to 50 Pieces
2 858
+ €62 for shipping
Popular
Rolex Datejust 36
5/2023 Chocolate Dial Box&Papers New&unworn Partially stickers
15 790
+ €200 for shipping
Movado
Vintage Ladies´ Goldwatch
2 995
+ €15 for shipping
Promoted
Oris Big Crown ProPilot
Coulson Propilot 5 Days Limited Edition
3 595
+ €90 for shipping
Promoted
Meistersinger Pangaea Day Date
Herren Uhr Automatik PD908 PANGAEA DAY DATE 40MM
1 822
+ €18 for shipping
Rolex Oyster Perpetual 31
277200
8 400
+ €20 for shipping
Popular
Breitling Top Time
06/2023 - NEU/NEW - Breitling Top Time B01 Shelby Cobra - FULL SET
6 190
+ €99 for shipping
Promoted
Sinn U1
U1.S.E MOTHER EARTH 80 pieces Limited edition
3 453
Free shipping
Chanel J12
Ceramic White Dial Unworn New 2019
9 620
Free shipping
Promoted
Eterna Royal Kontiki
New Model 2023 - Royal KonTiki Chronograph Black Dial Orange Index Limited to 50 Pieces
2 858
+ €62 for shipping
Popular
Rolex Submariner Date
2023 Box&Papers Partially stickers
14 690
+ €200 for shipping
Omega Genève
Vintage Gold
2 970
+ €15 for shipping
Promoted
Oris Aquis Date
Oceano Pulito Umberto Limited Edition 250 Pieces Special Offer
2 187
+ €70 for shipping
Promoted
Meistersinger Pangaea Day Date
Herren Uhr Automatik PDD9Z17S PANGAEA DAY DATE 40MM
1 822
+ €18 for shipping
Oris
Okavango Air Rescue Limited Edition
1 700
+ €20 for shipping
Popular
Tudor
LIKE NEW - LC 100 - Tudor Black Bay Chrono S&G - GOLD - 2022 - FULL SET
5 490
+ €99 for shipping
Zenith El Primero Chronomaster
03.2081.400/78.C813
7 000
+ €10 for shipping
Popular
F.P.Journe Souveraine
A Stainless Steel Alarm Desk Clock New
6 990
Free shipping
Promoted
Eterna Vaughan
Big Date Automatic Swiss Made
2 485
+ €62 for shipping
Rolex Explorer II
2022 Black Dial Box&Papers
10 980
+ €200 for shipping
Bulova Accutron
380 70 50
1 482
+ €15 for shipping
Promoted
Oris Divers Sixty Five
Silver 42mm
1 458
+ €70 for shipping
Promoted
Meistersinger Metris
Black Line 38 mm ME902BL Herren Uhr Automatik
1 354
+ €18 for shipping
Pook Watches VCW Edition
600
+ €20 for shipping
Popular
Breitling Superocean Heritage II Chronograph
NEU/NEW - 09/2023 - Breitling Superocean Heritage 44 Ii Chronograph - FULL SET
4 690
+ €99 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.