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Oris Divers Sixty Five 42mm  Steel Bracelet New 3 Years Warranty
TOP
Oris Divers Sixty Five 42mm Steel Bracelet New 3 Years Warranty
1,570 
Seller
AURUM PREZIOSI DI BELLINGERI
283
IT
Doxa Vintage Fusion
TOP
Doxa Vintage Fusion
2,936 
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
119
PL
Zenith Defy Xtreme Tourbillon ZERO-G El Primero
TOP
Zenith Defy Xtreme Tourbillon ZERO-G El Primero
65,383 
Seller
Watch & Bullion
12
GI
Zenith Defy 21 El Primero Ceramic
TOP
Zenith Defy 21 El Primero Ceramic
8,700 
Free shipping
Seller
Istock LTD
88
LV
Hamilton Khaki X-Wind
TOP
Hamilton Khaki X-Wind
1,008 
Seller
First Advanced Watches
33
ES
Hermès 028 104WW00
TOP
Hermès 028 104WW00
1,300 
Seller
Stormenstorm Juwelen
6
NL
Concord c1 rose gold
TOP
Concord c1 rose gold
4,795 
Seller
Private Seller
 
FI
Rolex Oyster Perpetual 39 NEW Ref. 114300
TOP
Rolex Oyster Perpetual 39 NEW Ref. 114300
4,700 
Seller
Steiner Maastricht
131
NL
Omega Seamaster Aqua Terra Chronograph GMT unworn Full Set
TOP
Omega Seamaster Aqua Terra Chronograph GMT unworn Full Set
4,990 
Seller
The Watch Firm
154
AT
Bulova Accutron 18K NOS new old stock
Bulova Accutron 18K NOS new old stock
1,950 
Seller
Harri Asunta
8
FI
Cartier Santos W25062X9 18K Yellow Gold Ladies Watch
TOP
Cartier Santos W25062X9 18K Yellow Gold Ladies Watch
13,947 
Free shipping
Seller
AB Time Inc.
145
US
Breitling Bentley Supersports E2736522
TOP
Breitling Bentley Supersports E2736522
5,250 
Seller
Watchdeals
145
NL
Perrelet New Diamond Flower Gold
TOP
Perrelet New Diamond Flower Gold
8,850 
Free shipping
Seller
Istock LTD
88
LV
Tissot T- Touch II Stainless Steel Gent
TOP
Tissot T- Touch II Stainless Steel Gent
520 
Seller
First Advanced Watches
33
ES
Rolex Datejust II Pavee Dial Weissgold Brillant Lünette Diamant
TOP
Rolex Datejust II Pavee Dial Weissgold Brillant Lünette Diamant
14,242 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
305,119 
Free shipping
Seller
Ye Olde Timekeepers, Inc.
14
US
Rolex Datejust 36 NEW Ref. 116234
TOP
Rolex Datejust 36 NEW Ref. 116234
6,500 
Seller
Steiner Maastricht
131
NL
TAG Heuer Grand Carrera Automatic Chronograph CAV511A.FC6225
TOP
TAG Heuer Grand Carrera Automatic Chronograph CAV511A.FC6225
4,900 
Seller
SUBASTAS REGENTS ,SL
8
ES
Panerai Luminor Submersible 616 Carbotech
Panerai Luminor Submersible 616 Carbotech
15,500 
Seller
Kellokonttori
12
FI
Sarpaneva Oiva
Sarpaneva Oiva
13,500 
Seller
Luxury Watch Helsinki
 
FI
Chopard Happy Sport B+P List price € 6.060,-
TOP
Chopard Happy Sport B+P List price € 6.060,-
4,000 
Seller
Watchdeals
145
NL
Graham Silverstone Stowe Racing
TOP
Graham Silverstone Stowe Racing
4,900 
Free shipping
Seller
Istock LTD
88
LV
Patek Philippe 7118
TOP
Patek Philippe 7118
22,213 
Seller
表家niuwatch
 
HK
Cvstos Challange Chrono GT II Eric Kuster Camouflage Limited...
TOP
Cvstos Challange Chrono GT II Eric Kuster Camouflage Limited...
15,200 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Maurice Lacroix Herren Automatik LC6017-SS001-130  NEU OVP
TOP
Maurice Lacroix Herren Automatik LC6017-SS001-130 NEU OVP
499 
Seller
Uhren-Schiesl
246
DE
Rolex Datejust 31 MOP Ref. 178274
TOP
Rolex Datejust 31 MOP Ref. 178274
9,000 
Seller
Steiner Maastricht
131
NL
TAG Heuer Aquaracer 500M Calibre 16
TOP
TAG Heuer Aquaracer 500M Calibre 16
2,500 
Seller
SUBASTAS REGENTS ,SL
8
ES
Omega 60th Anniversary 1957 Trilogy Set Limited Edition
Omega 60th Anniversary 1957 Trilogy Set Limited Edition
20,900 
Seller
Kellokonttori
12
FI
Cartier Santos Demoiselle WF9008Z8 Original Diamonds
TOP
Cartier Santos Demoiselle WF9008Z8 Original Diamonds
21,903 
Seller
Watch My Diamonds
111
US
Tudor Heritage Black Bay 79230N
TOP
Tudor Heritage Black Bay 79230N
2,399 
Free shipping
Seller
exclusive-chrono.com
178
NL
Frederique Constant Hybrid Manufacture
TOP
Frederique Constant Hybrid Manufacture
2,950 
Free shipping
Seller
Istock LTD
88
LV
Oris Aquis Date
TOP
Oris Aquis Date
1,220 
Seller
CANTELI JOYEROS SL
 
ES
Rolex Datejust II Blue Dream Baguette Lünette Blau  Diamond Dial
TOP
Rolex Datejust II Blue Dream Baguette Lünette Blau Diamond Dial
11,968 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Rolex RARE: Submariner LV "Kermit" NOS Full Set EU Random Series
TOP
Rolex RARE: Submariner LV "Kermit" NOS Full Set EU Random Series
23,450 
Seller
MESSINKWATCHES
26
NL
Rolex Oyster Perpetual 39 Ref. 114300
TOP
Rolex Oyster Perpetual 39 Ref. 114300
4,600 
Seller
Steiner Maastricht
131
NL
Maurice Lacroix Les Classiques  Date LC1117-PVY13-130 Neu OVP
TOP
Maurice Lacroix Les Classiques Date LC1117-PVY13-130 Neu OVP
399 
Seller
Uhren-Schiesl
246
DE
Romain Jerome Tattoo DNA Piece Unique
Romain Jerome Tattoo DNA Piece Unique
10,500 
Seller
Kellokonttori
12
FI
Panerai Special Editions
TOP
Panerai Special Editions
6,950 
Seller
Chronorelojes, S.L.
16
ES
Rolex Sky-Dweller steel/gold 326933 ( LC 100 )
TOP
Rolex Sky-Dweller steel/gold 326933 ( LC 100 )
14,999 
Free shipping
Seller
exclusive-chrono.com
178
NL
Montblanc Orbis Terrarum
TOP
Montblanc Orbis Terrarum
3,950 
Free shipping
Seller
Istock LTD
88
LV
Fortis B-42 Monolith Chronograph
TOP
Fortis B-42 Monolith Chronograph
2,299 
Seller
Uhrencenter Berlin
374
DE
Hublot King Power F1 Limited Roségold Pinkgold 18K
TOP
Hublot King Power F1 Limited Roségold Pinkgold 18K
23,000 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Rolex Daytona Collectors Item Full Set in Seals NOS 05-2016
TOP
Rolex Daytona Collectors Item Full Set in Seals NOS 05-2016
17,990 
Seller
MESSINKWATCHES
26
NL
Zenith Pilot Type 20 Extra Special Ton Up Stainless Steel
TOP
Zenith Pilot Type 20 Extra Special Ton Up Stainless Steel
3,757 
Free shipping
Seller
Watch Noble
11
US
Maurice Lacroix Masterpiece Square Wheel Neu OVP
TOP
Maurice Lacroix Masterpiece Square Wheel Neu OVP
4,399 
Seller
Uhren-Schiesl
246
DE
Chopard Mille Miglia Race Edition 2017 Limited
Chopard Mille Miglia Race Edition 2017 Limited
4,990 
Seller
Kellokonttori
12
FI
Louis Moinet Sideralis
Straight from the manufacturer
Louis Moinet Sideralis
212,470 
BrandBoutique Member
Louis Moinet
Tudor Heritage Black Bay 79230R
TOP
Tudor Heritage Black Bay 79230R
2,399 
Free shipping
Seller
exclusive-chrono.com
178
NL
Perrelet Turbine XL Vegas Poker 48mm
TOP
Perrelet Turbine XL Vegas Poker 48mm
3,500 
Free shipping
Seller
Istock LTD
88
LV
Hanhart Primus Diver Chronograph
TOP
Hanhart Primus Diver Chronograph
1,895 
Seller
T&N "Glücksschmiede" GmbH
670
DE
Rolex Yacht-Master Rosé 40mm ungetragen mit Orig. Rechnung
TOP
Rolex Yacht-Master Rosé 40mm ungetragen mit Orig. Rechnung
17,347 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Patek Philippe Grand Complication NEU 19%Mwst Rose 5270R-001
TOP
Patek Philippe Grand Complication NEU 19%Mwst Rose 5270R-001
125,000 
Seller
Juwelier Edmund Arnold GmbH
55
DE
Fokker Old
Fokker Old
215 
Seller
Private Seller
 
FI
Maurice Lacroix Masterpiece Square Wheel Cube MP7158-SS001-909...
TOP
Maurice Lacroix Masterpiece Square Wheel Cube MP7158-SS001-909...
5,099 
Seller
Uhren-Schiesl
246
DE
Panerai Luminor PAM557 Destro
Panerai Luminor PAM557 Destro
7,390 
Seller
Kellokonttori
12
FI
Louis Moinet Black Gold Derrick
Straight from the manufacturer
Louis Moinet Black Gold Derrick
225,478 
BrandBoutique Member
Louis Moinet
Rolex Yacht-Master II steel/pink gold 116681
TOP
Rolex Yacht-Master II steel/pink gold 116681
17,999 
Free shipping
Seller
exclusive-chrono.com
178
NL
Jaeger-LeCoultre Geophysic Universal Time Rose Gold
TOP
Jaeger-LeCoultre Geophysic Universal Time Rose Gold
18,300 
Free shipping
Seller
Istock LTD
88
LV
Maurice Lacroix Pontos Chronograph
TOP
Maurice Lacroix Pontos Chronograph
1,199 
Seller
T&N "Glücksschmiede" GmbH
670
DE
Rolex DATEJUST II Special Edition Rainbow Baguette + Diamonds
TOP
Rolex DATEJUST II Special Edition Rainbow Baguette + Diamonds
11,654 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Hamilton Khaki Field
TOP
Hamilton Khaki Field
1,500 
Seller
MISTER ELECTRONIC
 
IT
Citizen AN3620-51E Citizen chronology,100 m
Citizen AN3620-51E Citizen chronology,100 m
150 
Seller
Private Seller
 
FI
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean