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Tudor Black Bay GMT Unworn Steel 39mm Automatic
Top
Tudor Black Bay Pro 79470 GMT Mens Steel Automatic 39mm Hybrid...
4 233
+ €42 for shipping
Professional dealer
4,77 (882)
UK
A. Lange & Söhne Richard Lange 760.032 New Red gold 41.9mm Manual winding
Top
A. Lange & Söhne Richard Lange Tourbillon Pour Le Merite
143 090
Free shipping
Professional dealer
5,00 (23)
UK
Rolex Daytona 116500LN New Steel 40mm Automatic
Top
Rolex Daytona 'Panda" - 2022 -116500ln
39 946
+ €59 for shipping
Professional dealer
4,95 (114)
UK
Corum Bubble L082/03466 New Steel 47mm Automatic
Top
Corum Bubble 47 "Skull" Automatic Swiss Made
3 748
+ €62 for shipping
Professional dealer
4,83 (114)
HK
Cartier Pasha 4327 Unworn Steel 35mm Automatic
Top
Cartier Pasha de Cartier Lady Automatik Stahl Damenuhr Ref....
4 750
+ €49 for shipping
Sold by Chrono24
DE
Czapek Antarctique Passage de Drake (2022) New Steel 40,5mm Automatic Finland, Siilinjarvi
Czapek Antarctique Passage de Drake, Deep Blue (2022)
39 995
+ €20 for shipping
Professional dealer
4,95 (14)
FI
A. Lange & Söhne Datograph 410.038 New White gold 41mm Manual winding Finland, Oulu
A. Lange & Söhne Datograph Perpetual Complete set 2021
139 899
+ €39 for shipping
Professional dealer
4,99 (39)
FI
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
Top
Rolex Milgauss Rainbow MK2 - Limited Edition /5 Dlc - Pvd
18 437
+ €350 for shipping
Professional dealer
4,82 (128)
IT
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic
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Rolex GMT-Master II Ref.126711CHNR NEW "RootBeer"
24 950
+ €175 for shipping
Professional dealer
4,78 (321)
NL
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic Finland, Helsinki
Rolex GMT-Master II Complete Set 6/2022
21 890
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Rolex Sky-Dweller 326934 Unworn Gold/Steel 42mm Automatic
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Rolex Sky-Dweller 'Black Dial - Jubilee' Ref. 326934
29 950
+ €150 for shipping
Professional dealer
4,91 (930)
NL
Rolex Daytona 116518LN New Yellow gold 40mm Automatic
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Rolex Daytona Oysterflex 116518LN Paul Newman Unworn New June...
47 900
Free shipping
Professional dealer
4,92 (423)
ES
Rolex Day-Date 36 128238 Unworn Yellow gold 36mm Automatic
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Rolex Oyster Perpetual Day-Date Ghost Diamond 128238 2022...
54 950
Free shipping
Professional dealer
4,87 (131)
NL
Breitling Superocean Heritage U10370 Unworn Gold/Steel 42mm Automatic
Top
Breitling Superocean Heritage ´57 Outerknown Limited Edition...
6 000
+ €59 for shipping
Sold by Chrono24
DE
Rolex Yacht-Master 37 268655 Unworn Rose gold 37mm Automatic Finland, Siilinjarvi
Rolex Yacht-Master 37 1/2022 Full set
31 900
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Rolex Oyster Perpetual 41 124300 Unworn Steel 41mm Automatic
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Rolex Oyster Perpetual 41 Ref. 124300 "NEW" 2021
20 000
+ €200 for shipping
Professional dealer
4,86 (252)
IT
Breitling Superocean Heritage II 46 AB2020121B1S1 New Steel 46mm Automatic
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Breitling SUPEROCEAN HERITAGE B20 AUTOMATIC 46 AB2020121B1S1
4 020
Free shipping
Professional dealer
4,95 (195)
JP
Baume & Mercier Capeland MOA10084 Unworn Steel Automatic Finland, HELSINKI
Baume & Mercier Capeland
3 137
Excl. shipping
Private Seller
FI
Rolex Daytona 116500LN New Steel 40mm Automatic Finland, Helsinki
Rolex Daytona "Panda" New, Unworn 3/2022
55 290
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic
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Rolex Oyster Perpetual 36 'Red Coral' Ref. 126000
14 450
+ €150 for shipping
Professional dealer
4,91 (930)
NL
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic
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Rolex Oyster Perpetual 36mm 126000 Tiffany Dial Unworn New...
21 500
Free shipping
Professional dealer
4,92 (423)
ES
Omega Seamaster Diver 300 M 210.30.42.20.01.001 Unworn Steel 42mm Automatic
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Omega Seamaster Diver 300M Master Chronometer 42mm Black Dial,...
4 879
Free shipping
Professional dealer
4,97 (785)
IT
Chopard L.U.C 161902-0002 Unworn Yellow gold 39.5mm Automatic
Top
Chopard L.U.C. Classic 18K Gold Automatik Herrenuhr Ref....
11 520
+ €59 for shipping
Sold by Chrono24
DE
Rolex Explorer II 226570 Unworn Steel 42mm Automatic Finland, Siilinjarvi
Rolex Explorer II 226570 Full set
14 350
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Audemars Piguet Royal Oak Offshore Chronograph 26238TI.OO.A056CA.01 New Titanium 42mm Automatic
Top
Audemars Piguet Royal Oak Offshore Chronograph "Green"...
62 500
+ €75 for shipping
Professional dealer
4,78 (115)
DE
TAG Heuer Aquaracer 300M WAY201T.BA0927 New Steel 43mm Automatic
Top
TAG Heuer Aquaracer 300M GMT Blue
2 761
+ €60 for shipping
Professional dealer
4,92 (340)
DE
Breitling A007G-1KBA New Steel 42mm Automatic
Top
Breitling PREMIER B01 CHRONOGRAPH42 See-through back AB0118221...
6 838
Free shipping
Professional dealer
4,95 (195)
JP
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Finland, Helsinki
Rolex Submariner "Hulk" NOS 11/2016
37 490
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
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Rolex Milgauss GV 'Black Dial' Ref. 116400 GV
15 116
+ €150 for shipping
Professional dealer
4,91 (930)
NL
Zenith Chronomaster Sport 03.3100.3600/21.M3100 New Steel 41mm Automatic
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Zenith Chronomaster New Unworn Giffted with Original Strap &...
9 600
Free shipping
Professional dealer
4,92 (423)
ES

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Omega Seamaster Aqua Terra 220.10.41.21.03.004 New Steel 41mm Automatic
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Omega Seamaster 41mm Aqua Terra 150M Blue Dial, Full Steel...
5 072
Free shipping
Professional dealer
4,97 (785)
IT
Montblanc Heritage Spirit 110699 Unworn Steel 39mm Automatic
Top
Montblanc Heritage Spirit Mondphase Automatik Stahl Herrenuhr...
2 900
+ €49 for shipping
Sold by Chrono24
DE
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic
Top
Rolex Oyster Perpetual 36 Ref. 126000 Candy Pink Dial New
15 000
+ €200 for shipping
Professional dealer
4,86 (252)
IT
Rolex Day-Date 40 228239 Unworn White gold 40mm Automatic
Top
Rolex Day-Date 40 Grey Index Dial White Gold President
61 500
+ €300 for shipping
Professional dealer
4,87 (738)
ES
Omega Seamaster Aqua Terra 220.12.41.21.06.001 New Steel 41mm Automatic
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Omega Seamaster Aqua Terra 41 mm Grey
5 158
+ €60 for shipping
Professional dealer
4,92 (340)
DE
Citizen AH4081-09W New Steel 43mm Quartz
Top
Citizen CAMPANOLA Complication Minute repeater Limited 250
2 897
Free shipping
Professional dealer
4,95 (195)
JP
IWC Pilot’s Watch Automatic 36 IW324008 Unworn Steel 36mm Automatic
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IWC Pilot`s Watch Fliegeruhr Automatik 36 Ref. IW324008
4 160
+ €89 for shipping
Professional dealer
4,87 (479)
DE
Patek Philippe Nautilus 5726/1A-014 New Steel 40.5mm Automatic
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Patek Philippe Nautilus (2022, Full Set)
239 560
+ €49 for shipping
Professional dealer
4,70 (1 153)
DE
Rolex Explorer II 226570 New Steel 42mm Automatic
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Rolex Explorer II 226570 42mm White Dial Unworn New September...
12 900
Free shipping
Professional dealer
4,92 (423)
ES
Baume & Mercier Clifton M0A10592 New Steel 40mm Automatic
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Baume & Mercier Clifton Baumatic 40 mm Automatic, COSC...
2 429
Free shipping
Professional dealer
4,97 (785)
IT
Girard Perregaux 1966 49528-52-771-CK6A Unworn Red gold 30mm Automatic
Top
Girard Perregaux 1966 18K Roségold Automatik Damenuhr Ref....
7 700
+ €59 for shipping
Sold by Chrono24
DE
Frederique Constant FC-303V4NH2B New Steel 41mm Automatic
Top
Frederique Constant Cosc Highlife Automatic COSC 41mm White...
1 443
Free shipping
Professional dealer
4,94 (1 293)
IT
Audemars Piguet Royal Oak 15500ST.OO.1220ST.01 Unworn Steel 41mm Automatic
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Audemars Piguet Royal Oak Automatic
72 400
+ €300 for shipping
Professional dealer
4,77 (6 504)
DE
Tudor Black Bay 41 M79540-0004 New Steel 41mm Automatic
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Tudor Black Bay 41 Blue
3 074
+ €60 for shipping
Professional dealer
4,92 (340)
DE
Breitling Avenger A32395101C1X1 New Steel 45mm Automatic
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Breitling AVENGER AUTOMATIC GMT 45 A32395101C1X1
3 513
Free shipping
Professional dealer
4,95 (195)
JP
Breitling Superocean Heritage Chronograph A2337036/BB81 Unworn Steel 44mm Automatic Finland, HELSINKI
Breitling Superocean Heritage Chronograph GREEN 44mm Unworn...
5 990
+ €10 for shipping
Professional dealer
4,78 (197)
FI
Maurice Lacroix Pontos S Extreme PT6028-ALB11-331 New Titanium 43mm Automatic
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Maurice Lacroix Pontos S Extreme Automatik Chronograph...
2 065
Free shipping
Professional dealer
4,80 (975)
DE
Tudor Black Bay 79230R New Steel 41mm Automatic
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Tudor Heritage Black Bay 41mm 79230R Red Bezel Unworn New...
3 200
Free shipping
Professional dealer
4,92 (423)
ES
Omega Speedmaster 522.30.42.30.03.001 Unworn Steel 42mm Manual winding
Top
Omega Speedmaster Tokyo Olympic 2020 Anniversary model...
7 461
+ €72 for shipping
Professional dealer
4,97 (771)
JP
TAG Heuer Carrera Calibre 1887 CAR2C90 Unworn 45mm Automatic
Top
TAG Heuer Carrera Automatik Carbon Herrenuhr Ref. CAR2C90 B&P
6 374
+ €59 for shipping
Sold by Chrono24
DE
Seiko Alpinist SPB197J1 New Steel Automatic Finland, Porvoo
Seiko Prospex Alpinist
800
+ €10 for shipping
Professional dealer
4,93 (171)
FI
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic
Top
Rolex Cosmograph Daytona - Full-Stickers
45 500
+ €300 for shipping
Professional dealer
4,77 (6 504)
DE
Blancpain Fifty Fathoms Bathyscaphe 5000-1110-b52a New Steel 43mm Automatic
Top
Blancpain Fifty Fathoms Bathyscaphe
9 373
+ €60 for shipping
Professional dealer
4,92 (340)
DE
Citizen AO4010-51E New Steel 44mm Quartz
Top
Citizen CAMPANOLA COSMOSIGN
2 245
Free shipping
Professional dealer
4,95 (195)
JP
IWC Portuguese Automatic IW500710 Unworn Steel 42,3mm Automatic
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IWC Portugieser Automatic 7 Tage Ref. IW500710
10 500
+ €89 for shipping
Professional dealer
4,87 (479)
DE
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Top
Maurice Lacroix Pontos Chronographe Automatique Herrenuhr ETA...
1 764
Free shipping
Professional dealer
4,80 (975)
DE
Panerai PAM 01250 New Steel 42mm Automatic
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Panerai Luminor Due PAM01250 42mm Unworn New 2022
5 500
Free shipping
Professional dealer
4,92 (423)
ES
TAG Heuer Monaco CBL2113.BA0644 New Steel 39mm Automatic
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TAG Heuer MONACO CBL2113.BA0644
4 450
+ €59 for shipping
Professional dealer
4,89 (160)
LV
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Automatik Edelstahl Herrenuhr Ref...
66 850
+ €36 for shipping
Sold by Chrono24
DE
Rolex Daytona 116503 New Gold/Steel 40mm Automatic
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Rolex Daytona ref. 116503 Black dial - unused - new full set 2020
29 000
+ €289 for shipping
Professional dealer
4,76 (416)
IT
Patek Philippe Nautilus 7118/1R-010 New Rose gold 35.2mm Automatic
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Patek Philippe Nautilus (New, Full Set, 2022)
140 568
+ €49 for shipping
Professional dealer
4,70 (1 153)
DE
Tudor Black Bay S&G M79733N-0008 New Steel 41mm Automatic
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Tudor Black Bay Stahl/Gold
4 896
+ €60 for shipping
Professional dealer
4,92 (340)
DE
Breitling Navitimer A17395F41G1A1 New Steel 35mm Automatic
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Breitling NAVITIMER AUTOMATIC35 A17395F41G1A1
4 056
Free shipping
Professional dealer
4,95 (195)
JP
Seiko Prospex SRPH61K1 New Steel 43.8mm Automatic Finland, Porvoo
Seiko Limited Edition Prospex Samurai
700
+ €10 for shipping
Professional dealer
4,93 (171)
FI
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.