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Panerai RADIOMIR 1940 3 DAYS PAM 662
TOP
Panerai RADIOMIR 1940 3 DAYS PAM 662
7,900 
Seller
RIVIERAWATCH
62
FR
Audemars Piguet Royal Oak Chronograph Ref. 26331ST.OO.1220ST.0...
TOP
Audemars Piguet Royal Oak Chronograph Ref. 26331ST.OO.1220ST.0...
24,500 
Seller
Uhren2000 GmbH
255
DE
Junghans Meister
TOP
Junghans Meister
1,379 
Free shipping
Seller
Montredo GmbH
302
DE
Vacheron Constantin Traditionnelle World Time Platinum Limited...
TOP
Vacheron Constantin Traditionnelle World Time Platinum Limited...
68,750 
Seller
10PAST10.COM
95
NL
Rolex Sky-Dweller Champagne face
TOP
Rolex Sky-Dweller Champagne face
13,824 
Seller
Harley's Time LLC
24
US
Breitling Navitimer Rattrapante
TOP
Breitling Navitimer Rattrapante
7,670 
Seller
BEABOU
34
IT
TAG Heuer Carrera Calibre 5
TOP
TAG Heuer Carrera Calibre 5
1,769 
Seller
Juwelier Gabriel
7
DE
Omega Speedmaster Moonwatch 42 mm – Hesalite 311.30.42.30.01.005
TOP
Omega Speedmaster Moonwatch 42 mm – Hesalite 311.30.42.30.01.005
3,030 
Seller
Mall of the Watch
493
MC
TAG Heuer Carrera Calibre 02 Tourbillon Black Phantom Ref....
TOP
TAG Heuer Carrera Calibre 02 Tourbillon Black Phantom Ref....
18,805 
Seller
WINGOO WATCHES
380
IT
Rolex GMT-Master II BLNR NEW Ref. 116710BLNR
TOP
Rolex GMT-Master II BLNR NEW Ref. 116710BLNR
9,200 
Seller
Steiner Maastricht
80
NL
Roger Dubuis LA MONEGASQUE AUTOMATIC 42MM
TOP
Roger Dubuis LA MONEGASQUE AUTOMATIC 42MM
8,990 
Free shipping
Seller
David Celma
26
ES
TAG Heuer Carrera
TOP
TAG Heuer Carrera
2,685 
Seller
Montredo GmbH
302
DE
Rolex Yacht-Master II Regatta Everosegold/Steel 116681
TOP
Rolex Yacht-Master II Regatta Everosegold/Steel 116681
18,600 
Seller
Filipucci Juweliers
341
NL
Omega Seamaster Planet Ocean Cegna Gold
TOP
Omega Seamaster Planet Ocean Cegna Gold
8,123 
Seller
Harley's Time LLC
24
US
Maurice Lacroix Pontos Day Date PT6158-SS001-73E
TOP
Maurice Lacroix Pontos Day Date PT6158-SS001-73E
929 
Seller
Thomas Schiesl
126
DE
IWC Portogueser Chronograph Silver Arabic Dial - Iw371446
TOP
IWC Portogueser Chronograph Silver Arabic Dial - Iw371446
5,380 
Seller
CONCEPT LUXURY
112
IT
Rolex Yacht-Master II NEW
TOP
Rolex Yacht-Master II NEW
14,000 
Seller
SENZATEMPO
41
IT
Rolex Cellini Moonphase
TOP
Rolex Cellini Moonphase
23,950 
Seller
Prestige Luxusuhren GmbH
2897
DE
Hanhart Pioneer TachyTele Chronograph
TOP
Hanhart Pioneer TachyTele Chronograph
1,649 
Seller
T&N "Glücksschmiede" GmbH
550
DE
Breitling Chronoliner B04 Rose Gold (Limited Edition)
TOP
Breitling Chronoliner B04 Rose Gold (Limited Edition)
24,500 
Free shipping
Seller
Istock LTD
46
LV
Jaeger-LeCoultre Master
TOP
Jaeger-LeCoultre Master
4,469 
Seller
Montredo GmbH
302
DE
Eberhard & Co. ROYALMATIC
TOP
Eberhard & Co. ROYALMATIC
1,000 
Seller
Nuova LE.MI. sas
6
IT
Zenith 03.2520.400/69.C713 Chronomaster 1969 El Primero 36000...
TOP
Zenith 03.2520.400/69.C713 Chronomaster 1969 El Primero 36000...
3,647 
Free shipping
Seller
Dagassan Watchionary
35
CH
Maurice Lacroix LC6068-SS001-131 Les Classiques Automatic...
TOP
Maurice Lacroix LC6068-SS001-131 Les Classiques Automatic...
1,499 
Seller
Thomas Schiesl
126
DE
Rolex Sky-Dweller Edelstahl Weißgold Ref. 326934 Weiß
TOP
Rolex Sky-Dweller Edelstahl Weißgold Ref. 326934 Weiß
14,990 
Seller
Uhren2000 GmbH
255
DE
Rolex Sky-Dweller Gold/Steel NEW 326933
TOP
Rolex Sky-Dweller Gold/Steel NEW 326933
14,950 
Seller
Filipucci Juweliers
341
NL
Omega Seamaster Aqua Terra Co-axial 41 Mm - 220.12.41.21.06.001
TOP
Omega Seamaster Aqua Terra Co-axial 41 Mm - 220.12.41.21.06.001
3,640 
Seller
CONCEPT LUXURY
112
IT
Rado Diastar Integral Automatik
TOP
Rado Diastar Integral Automatik
1,249 
Seller
T&N "Glücksschmiede" GmbH
550
DE
Breitling Navitimer 01 DC-3 (Limited Edition)
TOP
Breitling Navitimer 01 DC-3 (Limited Edition)
7,900 
Free shipping
Seller
Istock LTD
46
LV
TAG Heuer Monaco
TOP
TAG Heuer Monaco
3,660 
Seller
Montredo GmbH
302
DE
Porsche Design Huawei Smartwatch - EU
Straight from the manufacturer
Porsche Design Huawei Smartwatch - EU
495 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Omega Seamaster Planet Ocean Co-Axial Orange Big Size 45,5 NEU
TOP
Omega Seamaster Planet Ocean Co-Axial Orange Big Size 45,5 NEU
3,699 
Free shipping
Seller
Uhrenkapital
244
DE
Maurice Lacroix Masterpiece MP6507-SS001-110 Neu  OVP
TOP
Maurice Lacroix Masterpiece MP6507-SS001-110 Neu OVP
1,399 
Free shipping
Seller
Thomas Schiesl
126
DE
Omega Seamaster 300 Master Co-Axial Chronometer
TOP
Omega Seamaster 300 Master Co-Axial Chronometer
6,150 
Seller
Uhren2000 GmbH
255
DE
IWC Portugieser Chrono NEW IW371491
TOP
IWC Portugieser Chrono NEW IW371491
5,950 
Seller
Filipucci Juweliers
341
NL
Louis Moinet Mecanograph Rose Gold Limited Edition 60pcs
TOP
Louis Moinet Mecanograph Rose Gold Limited Edition 60pcs
21,000 
Seller
Chronopassion
55
EE
Breitling Bentley Mark VI, NEW, Box & Documens
TOP
Breitling Bentley Mark VI, NEW, Box & Documens
9,975 
Free shipping
Seller
WatchesNorte
23
ES
TAG Heuer Autavia Men's  CBE2110.BA0687 HERITAGE Calibre Heuer 02
TOP
TAG Heuer Autavia Men's CBE2110.BA0687 HERITAGE Calibre Heuer 02
3,395 
Seller
Helvetic Time AG - HarveyStore.com
866
CH
TAG Heuer Formula 1
TOP
TAG Heuer Formula 1
899 
Seller
Montredo GmbH
302
DE
Breitling Transocean Unitime Pilot NP  27.500 €
TOP
Breitling Transocean Unitime Pilot NP 27.500 €
19,999 
Seller
LUXUSUHREN-SICHERER-KAUFEN
50
ES
Baume & Mercier Classima
TOP
Baume & Mercier Classima
2,100 
Seller
Zironi Oscar Srl
54
IT
Hugo Boss 1513389 Rafale Chronograph Herren 44mm 5ATM
TOP
Hugo Boss 1513389 Rafale Chronograph Herren 44mm 5ATM
178 
Seller
Timeshop24.de Ltd.
3660
DE
Vacheron Constantin Overseas Chronograph Rotgold Ref. 5500V/00...
TOP
Vacheron Constantin Overseas Chronograph Rotgold Ref. 5500V/00...
37,900 
Seller
Uhren2000 GmbH
255
DE
Maurice Lacroix Masterpiece Réserve de Marche MP6807-SS002-110...
TOP
Maurice Lacroix Masterpiece Réserve de Marche MP6807-SS002-110...
1,199 
Free shipping
Seller
Thomas Schiesl
126
DE
Hanhart Primus Racer Dark All Black Chronograph
TOP
Hanhart Primus Racer Dark All Black Chronograph
2,590 
Seller
T&N "Glücksschmiede" GmbH
550
DE
Oris Divers Sixty Five Movember Edition New Official Warranty
TOP
Oris Divers Sixty Five Movember Edition New Official Warranty
1,740 
Seller
AURUM PREZIOSI DI BELLINGERI
234
IT
Bulgari Diagono Aluminium
TOP
Bulgari Diagono Aluminium
1,912 
Seller
Bijouterie-Horlogerie Langel
24
CH
TAG Heuer Aquaracer
TOP
TAG Heuer Aquaracer
1,580 
Seller
Montredo GmbH
302
DE
Breitling Exospace B55 Connected #VB5510H2/BE45/235S
TOP
Breitling Exospace B55 Connected #VB5510H2/BE45/235S
5,799 
Seller
Orologi & Dintorni
106
IT
TAG Heuer Men's CBE2110.FC8226 Autavia Calibre 02 Auto Chrono...
TOP
TAG Heuer Men's CBE2110.FC8226 Autavia Calibre 02 Auto Chrono...
3,495 
Seller
Helvetic Time AG - HarveyStore.com
866
CH
Poljot Gorbatchov
TOP
Poljot Gorbatchov
999 
Seller
Classic Watch
7
DE
Bulova ACCU SWISS Telc Automatic Date Silver Dial Accutron dress
TOP
Bulova ACCU SWISS Telc Automatic Date Silver Dial Accutron dress
399 
Seller
Nyagara.com Gmbh
57
DE
Linde Werdelin SpidoSpeed Gold
Straight from the manufacturer
Linde Werdelin SpidoSpeed Gold
33,830 
BrandBoutique Member
Linde Werdelin LTD
Hanhart Pioneer Racemaster GTM
TOP
Hanhart Pioneer Racemaster GTM
2,549 
Seller
T&N "Glücksschmiede" GmbH
550
DE
Porsche Design Huawei Smartwatch -UK
Straight from the manufacturer
Porsche Design Huawei Smartwatch -UK
495 
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Louis Erard 1931 Collection Chrono 44mm.
TOP
Louis Erard 1931 Collection Chrono 44mm.
1,225 
Seller
Bijouterie-Horlogerie Langel
24
CH
IWC Portugieser
TOP
IWC Portugieser
5,679 
Seller
Montredo GmbH
302
DE
Maurice Lacroix Automatik Chronograph PT6188-SS001-131
TOP
Maurice Lacroix Automatik Chronograph PT6188-SS001-131
1,499 
Free shipping
Seller
Thomas Schiesl
126
DE
Bell & Ross BR 03-94 Chronograph Heritage (SPECIAL OFFER)
TOP
Bell & Ross BR 03-94 Chronograph Heritage (SPECIAL OFFER)
4,155 
Seller
Relojes Exclusivos
920
ES
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
695 
BrandBoutique Member
Frederique Constant SA
Fortis F-43 Flieger Chronograph Alarm Edition 702.10.81
TOP
Fortis F-43 Flieger Chronograph Alarm Edition 702.10.81
6,999 
Seller
The- Watch- Store Gößweinstein
 
DE
Jaeger-LeCoultre Granreverso Ultra-thin - 2788520
TOP
Jaeger-LeCoultre Granreverso Ultra-thin - 2788520
5,320 
Seller
CONCEPT LUXURY
112
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in differen