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Montblanc Heritage Chronometrie 40mm Automatic Blue Dial
TOP
Montblanc Heritage Chronometrie 40mm Automatic Blue Dial
2,040 
Seller
Montredo GmbH
735
DE
Vacheron Constantin Traditionnelle World Time Platinum Limited...
TOP
Vacheron Constantin Traditionnelle World Time Platinum Limited...
61,500 
Seller
10PAST10.COM
100
NL
Cvstos Challange Chrono GT II Eric Kuster Camouflage Limited...
TOP
Cvstos Challange Chrono GT II Eric Kuster Camouflage Limited...
15,967 
Seller
Luxus Ritter
88
DE
Vacheron Constantin Patrimony Les Historique Handaufzug Manual...
TOP
Vacheron Constantin Patrimony Les Historique Handaufzug Manual...
8,790 
Seller
Timeless Watches GmbH
230
DE
Ulysse Nardin Marine Chronometer Torpilleur
TOP
Ulysse Nardin Marine Chronometer Torpilleur
4,780 
Seller
CANTELI JOYEROS SL
9
ES
Chopard Superfast
TOP
Chopard Superfast
5,922 
Seller
INEICHEN
38
CH
Fortis Incabloc
Fortis Incabloc
495 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Bulgari Serpenti
TOP
Bulgari Serpenti
4,900 
Free shipping
Seller
Ducado Jóias, Lda
37
PT
Casio G-Shock MRG-G2000CB-1ADR  "Cobrian Bezel"
TOP
Casio G-Shock MRG-G2000CB-1ADR "Cobrian Bezel"
3,700 
Seller
Chrono-Emotion
906
DE
Concord c1 rose gold
TOP
Concord c1 rose gold
4,743 
Seller
Private Seller
 
FI
Patek Philippe Nautilus 5711 Blue Absolutely Mint
Patek Philippe Nautilus 5711 Blue Absolutely Mint
46,500 
Seller
Kellokonttori
13
FI
Daniel Roth Datomax Big Size Rose Gold NEW
TOP
Daniel Roth Datomax Big Size Rose Gold NEW
8,300 
Seller
Juwelier Burger, since 2001
726
NL
Eterna-matic Galaxis - unworn
Eterna-matic Galaxis - unworn
590 
Seller
Chrono Finland
52
FI
Ulysse Nardin Marine Dive
TOP
Ulysse Nardin Marine Dive
6,050 
Seller
CANTELI JOYEROS SL
9
ES
Omega Seamaster Diver 41mm Co-Axial Automatic Date
TOP
Omega Seamaster Diver 41mm Co-Axial Automatic Date
2,620 
Seller
Montredo GmbH
735
DE
Omega Genève
Omega Genève
1,685 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Maurice Lacroix Damen  Automatik  Starside Magic Seconds Neu OVP
TOP
Maurice Lacroix Damen Automatik Starside Magic Seconds Neu OVP
2,399 
Seller
Uhren-Schiesl
320
DE
Casio G-Shock MRG-G2000HB-1ADR Tsuiki Hammer Tone
TOP
Casio G-Shock MRG-G2000HB-1ADR Tsuiki Hammer Tone
5,000 
Seller
Chrono-Emotion
906
DE
Graham : Chronofighter Oversize Trigger R.A.C. :  2TRBS.B20A.K...
TOP
Graham : Chronofighter Oversize Trigger R.A.C. : 2TRBS.B20A.K...
2,635 
Seller
Bernard Watch Co.
253
US
Panerai Submersible 671 Bronzo Special Editions
Panerai Submersible 671 Bronzo Special Editions
25,900 
Seller
Kellokonttori
13
FI
Chopard Grand Prix de Monaco Historique Power Control NEW
TOP
Chopard Grand Prix de Monaco Historique Power Control NEW
5,225 
Seller
Juwelier Burger, since 2001
726
NL
Meistersinger Perigraph ltd. Edition Diapharm No. 2
TOP
Meistersinger Perigraph ltd. Edition Diapharm No. 2
1,099 
Seller
Diapharm GmbH & Co. KG
 
DE
Sinn 240 St 2017 Fullset
Sinn 240 St 2017 Fullset
1,350 
Seller
Chrono Finland
52
FI
Baume & Mercier Promesse 30mm MoP Guilloche Dial
TOP
Baume & Mercier Promesse 30mm MoP Guilloche Dial
2,910 
Seller
Montredo GmbH
735
DE
Seiko Velatura
Seiko Velatura
490 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Maurice Lacroix  Miros Diamanten Mi2011-SD552-110  Neu  OVP
TOP
Maurice Lacroix Miros Diamanten Mi2011-SD552-110 Neu OVP
499 
Seller
Uhren-Schiesl
320
DE
Casio MRG-G1000D-1ADR
TOP
Casio MRG-G1000D-1ADR
2,500 
Seller
Chrono-Emotion
906
DE
Montblanc Gabiddu Grand Chronographe Régulateur
TOP
Montblanc Gabiddu Grand Chronographe Régulateur
40,377 
Seller
Taleda
387
CH
Romain Jerome Tattoo DNA Piece Unique
Romain Jerome Tattoo DNA Piece Unique
10,500 
Seller
Kellokonttori
13
FI
Bell & Ross BR 03-92 NIGHTLUM BR0392-BL3-CE/SCA
TOP
Bell & Ross BR 03-92 NIGHTLUM BR0392-BL3-CE/SCA
2,549 
Seller
Watchdeal KG
338
DE
Camy Old
Camy Old
185 
Seller
Private Seller
 
FI
Zenith ELITE SQUARE automatic 670
TOP
Zenith ELITE SQUARE automatic 670
1,800 
Seller
JOYERIA TOMAS
13
ES
Junghans Max Bill 40mm Chronograph Day Date
TOP
Junghans Max Bill 40mm Chronograph Day Date
1,380 
Seller
Montredo GmbH
735
DE
Hamilton Vintage
Hamilton Vintage
495 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Rado Esenza Limited Edition Ref. R53740306 NEW with Tags
TOP
Rado Esenza Limited Edition Ref. R53740306 NEW with Tags
1,395 
Free shipping
Seller
Pawndeluxe
169
NL
Rolex Daytona 116503 Oman New 2018
TOP
Rolex Daytona 116503 Oman New 2018
25,000 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
61
IT
Breguet Tourbillon Power Reserve 5 Day 5317pt Platinum 39mm
TOP
Breguet Tourbillon Power Reserve 5 Day 5317pt Platinum 39mm
53,388 
Seller
Taleda
387
CH
TAG Heuer Carrera Calibre 36, New and Unworn
TAG Heuer Carrera Calibre 36, New and Unworn
4,890 
Seller
Kellokonttori
13
FI
Baume & Mercier HAMPTON Manchett S
TOP
Baume & Mercier HAMPTON Manchett S
2,050 
Seller
FERRARINI G&C SNC
 
IT
Montblanc Star 4810
Montblanc Star 4810
3,800 
Seller
Private Seller
 
FI
Revue Thommen Diver
TOP
Revue Thommen Diver
700 
Seller
K&K Juwelier GmbH
84
DE
Chopard Imperiale 29mm Date Silver Dial
TOP
Chopard Imperiale 29mm Date Silver Dial
3,400 
Seller
Montredo GmbH
735
DE
Hamilton Vintage
Hamilton Vintage
595 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Rolex GMT-Master II 126710BLRO ( New / EU )
TOP
Rolex GMT-Master II 126710BLRO ( New / EU )
15,499 
Free shipping
Seller
exclusive-chrono.com
193
NL
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
12,950 
Seller
Fernando Monge SA
126
ES
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
TOP
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
32,751 
Seller
Taleda
387
CH
Chopard Mille Miglia Race Edition 2017 Limited
Chopard Mille Miglia Race Edition 2017 Limited
4,990 
Seller
Kellokonttori
13
FI
Hanhart Pioneer Racemaster GTF Flyback
TOP
Hanhart Pioneer Racemaster GTF Flyback
2,595 
Seller
T&N "Glücksschmiede" GmbH
717
DE
Fokker Old
Fokker Old
189 
Seller
Private Seller
 
FI
Vacheron Constantin Overseas
Vacheron Constantin Overseas
14,800 
Seller
Gellot Oy Ltd
 
FI
TAG Heuer Carrera Calibre 16 Chronograph 41mm Rubber
TOP
TAG Heuer Carrera Calibre 16 Chronograph 41mm Rubber
2,710 
Seller
Montredo GmbH
735
DE
Mido Ocean Star
Mido Ocean Star
495 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Rolex Sea-Dweller 126600 / 43mm
TOP
Rolex Sea-Dweller 126600 / 43mm
11,999 
Free shipping
Seller
exclusive-chrono.com
193
NL
Bell & Ross Vintage 126XL  Limited Edition
TOP
Bell & Ross Vintage 126XL Limited Edition
7,475 
Seller
Fernando Monge SA
126
ES
Cartier Rotonde W1556051 Central Chronograph White Gold 42mm
TOP
Cartier Rotonde W1556051 Central Chronograph White Gold 42mm
23,868 
Seller
Taleda
387
CH
Chopard Linea Dóro Auto. 161169 -Gold 18k/750 -Serviced by...
TOP
Chopard Linea Dóro Auto. 161169 -Gold 18k/750 -Serviced by...
2,150 
Seller
Dreamwatch Uhrenhandel
202
DE
Edox Hydro Sub 53200 3NRM NIN
TOP
Edox Hydro Sub 53200 3NRM NIN
525 
Seller
Uhrenhandel.de Internationale Handelsgesellschaft GmbH & Co.KG
135
DE
EXCELSIOR PARK Chronograph
EXCELSIOR PARK Chronograph
1,090 
Seller
Private Seller
 
FI
Bulova Accutron 18K NOS new old stock
Bulova Accutron 18K NOS new old stock
1,950 
Seller
Harri Asunta
9
FI
Omega Speedmaster Moonwatch Professional 44mm Co-Axial Moonphase
TOP
Omega Speedmaster Moonwatch Professional 44mm Co-Axial Moonphase
6,640 
Seller
Montredo GmbH
735
DE
Hamilton Vintage
Hamilton Vintage
590 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Rolex GMT-Master II Steel/Pink Gold 126711CHNR ( LC100 / NEW )
TOP
Rolex GMT-Master II Steel/Pink Gold 126711CHNR ( LC100 / NEW )
14,749 
Free shipping
Seller
exclusive-chrono.com
193
NL
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features