- Purchase new watches online at affordable prices
- New Rolex or Panerai watches maintain their value
- Rare watches have the potential to increase in value
- Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer
What to Pay Attention to When Buying a New Watch
When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner
are particularly appealing timepieces, as is Panerai's Luminor
. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.
Checklist for Buying a New Watch
- Is it a complete set? (Box, papers, accessories)
- Do the details match those of the manufacturer?
- Is the watch in its original packaging?
- Is the asking price realistic?
How much do new watches cost?
Prices for new watches
on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications
with reference number 6300G-001. The Grandes Complications has multiple complications
such as a minute repeater
, perpetual calendar
, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer
Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetual
s or Air Kings cost as little as 3,500 euros.
|Rolex Submariner No Date, Ref. 114060
||Without a date display
|Rolex Submariner Date, Ref. 116610LN
||Date display with Cyclops lens
|Rolex Daytona, Ref. 116500LN
||In-house chronograph caliber, potential to increase in value
|Rolex Sea-Dweller, Ref. 116600
||Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
|Rolex Sea-Dweller, Ref. 126600
||2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
|Breitling Avenger, Ref. A1338012
||Chronograph, very rare in new condition
|Breitling Avenger II, Ref. A1338111