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Audemars Piguet Royal Oak Offshore Diver 15711OI.OO.A006CA.01 New Rose gold 42mm Automatic
TOP
Audemars Piguet Grey Royal Oak Offshore Japan Diver NEW...
45 266 
Free shipping
Professional dealer
485
US
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic
TOP
Rolex Submariner - 124060 - 2021 no date
12 124 
Professional dealer
13
UK
Patek Philippe Nautilus 5980R Unworn Rose gold 40.5mm Automatic
TOP
Patek Philippe Custom Diamond Set Rose Gold Patek Philippe...
212 900 
Professional dealer
131
UK
Patek Philippe Nautilus 5712G Unworn White gold 40mm Automatic
TOP
Patek Philippe Diamond Set Patek Philippe Nautilus 5712G with...
Price on request
Professional dealer
131
UK
Hublot Classic Fusion Chronograph 521.NO.1181.LR New Titanium 45mm Automatic
TOP
Hublot Classic Fusion Chronograph 2021
10 100 
Professional dealer
225
LT
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II 126710BLNR Batman First series New May...
17 900 
Professional dealer
15
MC
Corum Golden Bridge 113.160.55/0002 0000 New Rose gold Automatic
TOP
Corum Golden Bridge
19 450 
Professional dealer
116
ES
Louis Moinet Tempograph LM-39.20N.50 New Titanium 43.5mm Automatic
TOP
Louis Moinet Tempograph
12 500 
Professional dealer
405
EE
Audemars Piguet Royal Oak Offshore Chronograph 25721ST Unworn Steel 42mm Automatic Finland, Helsinki
Audemars Piguet Royal Oak Offshore The Beast, 2017 Service
25 500 
Professional dealer
36
FI
Maurice Lacroix Masterpiece Squelette MP6028-PS101-001 New Gold/Steel 45mm Automatic
TOP
Maurice Lacroix Masterpiece Chronograph Skeleton Automatik...
4 795 
Professional dealer
383
DE
Roger Dubuis Excalibur RDDBEX0567 New Titanium Automatic
TOP
Roger Dubuis Excalibur 45 - RDDBEX0567 - Titanium - TOP PRICE
14 999 
Professional dealer
512
DE
Rolex Sea-Dweller 126600 New Steel 43mm Automatic
TOP
Rolex Sea-Dweller Red 43MM 126600 "2021"
13 500 
Professional dealer
15
NL
Rolex Datejust 126233 Unworn Gold/Steel 36mm Automatic
TOP
Rolex Datejust 36 Ref. 126233
14 250 
Professional dealer
799
NL
Rolex Yacht-Master 40 16622 New Steel 40mm Automatic
TOP
Rolex Yacht-Master New With Stickers
10 800 
Professional dealer
423
ES
Rolex Sea-Dweller 126603 New Gold/Steel 43mm Automatic
TOP
Rolex Sea Dweller 126603 New
16 500 
Professional dealer
15
MC
IWC Unworn Yellow gold 52mm Manual winding Finland, Ylämylly
TOP
IWC Hunting Watch 18 ct. yellow gold,
2 490 
Private Seller
 
FI
Zenith Defy El Primero 95.9002.9004/78.M9000 New Titanium 44mm Automatic
TOP
Zenith Blue Defy El Primero 21 Chronograph
8 225 
Professional dealer
405
EE
Patek Philippe Chronograph 5070G-001 Unworn White gold 42mm Manual winding Finland, Helsinki
Patek Philippe Chronograph 5070G, excellent
68 900 
Professional dealer
36
FI
TAG Heuer Carrera Calibre 5 WAR201E.FC6292 New Steel 41mm Automatic
TOP
TAG Heuer Carrera Day Date Calibre 5 Blau
1 999 
Professional dealer
383
DE
Citizen NZ0000-07L New Steel 42mm Automatic
TOP
Citizen CAMPANOLA MECHANICAL COLLECTION KASANEKYO 20th...
7 073 
Free shipping
Professional dealer
129
JP
Breitling A13315351C1P2 New Steel 42mm Automatic
TOP
Breitling Premier Chronograph 42 NEW A13315351C1P2
4 475 
Professional dealer
1179
NL
Omega Speedmaster 522.30.42.30.03.001 Unworn Steel 42mm Manual winding
TOP
Omega Speedmaster Tokyo Ref. 522.30.42.30.03.001
7 950 
Professional dealer
799
NL
IWC Portuguese Chronograph IW371605 Unworn Steel 41mm Automatic
IWC Portugieser Chronograph Automatik Stahl Herrenuhr Ref....
7 260 

Sold by Chrono24

DE
Sevenfriday M3/03 – PSYCHO Unworn Steel 47.6mm Automatic
TOP
Sevenfriday M3/03 – PSYCHO
1 965 
Free shipping
Professional dealer
41
JP
Longines 2633102 Unworn Steel Manual winding Finland, Ylämylly
TOP
Longines Chronograph counter in metal, split second
2 490 
Private Seller
 
FI
Zenith Defy El Primero 95.9002.9004/78.R584 New Titanium 44mm Automatic
TOP
Zenith Blue Defy El Primero 21 One second Chronograph
7 925 
Professional dealer
405
EE
TAG Heuer Carrera CAR5A90.FC6415 New Ceramic 45mm Automatic Finland, Helsinki
TAG Heuer Carrera Tourbillon Chronograph Ceramic
12 450 
Professional dealer
36
FI
Omega Speedmaster 324.30.38.50.03.001 New Steel 38mm Automatic
TOP
Omega Speedmaster 38 Co‑Axial Chronograph 38 mm
4 350 
Professional dealer
383
DE
Citizen AH7061-00E New Steel 42mm Quartz
TOP
Citizen CAMPANOLA Complication Minute repeater
2 672 
Free shipping
Professional dealer
129
JP
Breitling Chronomat AB0115101C1A1 New Steel 43.5mm Automatic
TOP
Breitling Chronomat B01 Chronograph 44 NEW AB0115101C1A1
6 550 
Professional dealer
1179
NL
Rolex Datejust 116234 Unworn Gold/Steel 36mm Automatic
TOP
Rolex Datejust 36 Ref. 116234
9 200 
Professional dealer
799
NL
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller Automatik Herrenuhr Oyster Perpetual Ref....
14 880 

Sold by Chrono24

DE
Romain Jerome Moon-DNA RJ.M.AU.IN.004.01 New Gold/Steel 46mm Automatic
TOP
Romain Jerome Moon Invader Speed Metal (Limited Edition)
7 900 
Free shipping
Professional dealer
625
LV
Omega Speedmaster 522.30.42.30.04.001 Unworn Steel 42mm Manual winding
TOP
Omega Speedmaster Tokyo Olympics 2020 Panda
11 063 
Professional dealer
87
HK
Zenith El Primero Chronomaster 03.2530.4047/78.C813 New Steel 45mm Automatic
TOP
Zenith El Primero Grande Date Full Open Chronomaster El
6 675 
Professional dealer
405
EE
Hublot Big Bang Unico 411.CI.1170.RX Unworn Ceramic 45mm Automatic Finland, Helsinki
Hublot Big Bang Unico Black Magic
13 700 
Professional dealer
36
FI
TAG Heuer Carrera Calibre 16 CBK2110.BA0715 New Steel 41mm Automatic
TOP
TAG Heuer CARRERA Calibre 16 Chronograph Black
3 050 
Professional dealer
383
DE
Ball Trainmaster NM3035D New Steel 44mm Manual winding
TOP
Ball Trainmaster MOTHER EXPRESS Limited Edition 80 pieces
2 711 
Free shipping
Professional dealer
129
JP
Chopard Grand Prix de Monaco Historique 158569-3001 New Steel 44.5mm Automatic
TOP
Chopard Mille Miglia Grand Prix de Monaco Historique 158569-3001
5 150 
Professional dealer
1179
NL
Rolex Datejust 126231 Unworn Gold/Steel 36mm Automatic
TOP
Rolex Datejust 36 Ref. 126231
13 850 
Professional dealer
799
NL
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
16 020 

Sold by Chrono24

DE
Jaquet-Droz Grande Seconde SW J029530202 New Steel 45mm Automatic
TOP
Jaquet-Droz SW Chronograph Grey
7 900 
Free shipping
Professional dealer
625
LV
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic Finland, Siilinjarvi
Rolex GMT-Master II "Batgirl”
16 490 
Professional dealer
 
FI
Zenith Defy 49.9002.670/01.R792 New Ceramic 41mm Automatic
TOP
Zenith Defy White Ceramic Classic Elite
4 825 
Professional dealer
405
EE
Audemars Piguet Millenary Chronograph 26152AU.OO.D002CR.01 Unworn Carbon 42mm Manual winding Finland, Helsinki
Audemars Piguet Carbon One Tourbillon Millenary, Just AP Serviced
105 000 
Professional dealer
36
FI
NOMOS Tangente Neomatik 581 New Steel 42mm Automatic
TOP
NOMOS Tangente Sport 42 Datum Blauschwarz
3 379 
Professional dealer
383
DE
Citizen AG6251-06W New Steel 41mm Quartz
TOP
Citizen CAMPANOLA Complication Limited Edition
2 987 
Free shipping
Professional dealer
129
JP
Jaeger-LeCoultre Reverso (submodel) Q2623402 New White gold 21mm Manual winding
TOP
Jaeger-LeCoultre Reverso Joaillerie
20 500 
Professional dealer
247
ES
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
TOP
Rolex Oyster Perpetual 34 Ref. 124200
5 850 
Professional dealer
799
NL
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic
Rolex Oyster Perpetual 41 Green Dial Edelstahl Herrenuhr Ref....
9 320 

Sold by Chrono24

DE
Eterna Kontiki 1222.41.41.1301 New Steel 42mm Automatic
TOP
Eterna Kontiki Date Automatic Swiss Made
776 
Professional dealer
22
HK
Glycine Airman GL0246 New Steel 40mm Automatic
TOP
Glycine Airman Vintage "The Chief" GMT Datum Automatik GL0246
1 095 
Professional dealer
421
DE
Swatch SVAZ 102S Unworn Plastic 42mm Manual winding Finland, Helsinki
Swatch Diaphane One Turn 2 Him
7 500 
Private Seller
FI
Seiko Presage SJE073J1 New Steel Automatic Finland, Porvoo
Seiko Limited Edition Presage
1 959 
Professional dealer
20
FI
Maurice Lacroix Masterpiece MP7158-PVB01-302 New Steel 43mm Manual winding
TOP
Maurice Lacroix Masterpiece Roue Carree Black PVD Limited...
4 999 
Professional dealer
383
DE
Fortis B-42 Official Cosmonauts 638.10.11M.BI New Steel 42mm Automatic
TOP
Fortis B-42 Officail Cosmonauts Chronograph 50 pieces Limited...
2 829 
Free shipping
Professional dealer
129
JP
Cartier 21 Chronoscaph 2424 Unworn Steel 38mm Quartz Finland, HELSINKI
Cartier 21 Chronoscaph 2006 38mm LIKE NEW With original papers
1 590 
Professional dealer
212
FI
Rolex Datejust 116234 Unworn Gold/Steel 36mm Automatic
TOP
Rolex Datejust 36 Ref. 116234
9 950 
Professional dealer
799
NL
Omega Speedmaster Professional Moonwatch 311.92.44.51.01.006 Unworn Ceramic 44mm Automatic
Omega Speedmaster Dark Side of the Moon Automatik 311.92.44.51...
9 730 

Sold by Chrono24

DE
Eterna Heritage Military 1939.41.46.1298 New Steel 40mm Automatic
TOP
Eterna Heritage Military 1939 Limited Edition Swiss Made
720 
Professional dealer
22
HK
Bulgari 103219 New Steel Automatic
TOP
Bulgari Special Edition ROMA 103219
4 360 
Professional dealer
146
IT
Bulova 301.70.23 Unworn Yellow gold 26mm Quartz Finland, Helsinki
Bulova Accutron 18K NOS new old stock
1 750 
Professional dealer
18
FI
Zenith El Primero Chronomaster 03.2153.400/78.C813 New Steel 38mm Automatic Finland, Porvoo
Zenith El Primero Full Open Chronomaster
6 990 
Professional dealer
20
FI
Maurice Lacroix Masterpiece Réserve de Marche MP6807-SS002-310 New Steel 40mm Automatic
TOP
Maurice Lacroix Masterpiece Réserve de Marche Automatik MP6807...
899 
Professional dealer
383
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.