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Rolex Datejust 126334-0021 Unworn White gold 41mm Automatic
TOP
Rolex Datejust Wimbledon 41 126334-0021 Unworn Box and Papers...
11 978 
Professional dealer
148
UK
Maurice Lacroix LC6168-SS002-120-1 New Steel Automatic
TOP
Maurice Lacroix Herren Uhr Automatik LC6168-SS002-120 NEU &...
1 399 
Professional dealer
1001
DE
Seiko SRPE35K1 New Steel 43,8mm Automatic
TOP
Seiko SRPE35K1 Prospex King Samurai Automatic Diver's Sapphire...
498 
Professional dealer
464
ES
U-Boat 8466/MT New
TOP
U-Boat Darkmoon capsoil Ref. 8466/MT
941 
Professional dealer
223
ES
Baume & Mercier William Baume MOA08841 Unworn Rose gold 43mm Manual winding
TOP
Baume & Mercier William Baume Flying Tourbillon Limited...
39 527 
Professional dealer
190
DE
Rolex Sea-Dweller Deepsea 116660 New Steel 44mm Automatic
TOP
Rolex Deepsea - Greensofi - Limited edition /5 - Black Venom...
15 347 
Professional dealer
80
IT
Rolex Datejust 126300 New Steel 41mm Automatic
TOP
Rolex Datejust 41mm Iced Out Ref. 126300 full Diamond NEW
19 900 
Free shipping
Professional dealer
20
DE
Rolex Sea-Dweller 126603 New Gold/Steel 43mm Automatic
TOP
Rolex Sea-Dweller
15 500 
Professional dealer
86
ES
Maurice Lacroix Masterpiece Squelette MP6028-PS101-001 New Gold/Steel 45mm Automatic
TOP
Maurice Lacroix Masterpiece Chronograph Skeleton Automatik...
4 795 
Professional dealer
346
DE
Longines 2633102 Unworn Steel Manual winding Finland, Ylämylly
TOP
Longines Chronograph counter in metal, split second
2 490 
Private Seller
 
FI
Ball Engineer M NM2032C-S1CJ-BE New Steel 40mm Automatic
TOP
Ball Engineer M Marvelight (40mm) NM2032C-S1CJ-BE
1 875 
Free shipping
Professional dealer
107
JP
Ulysse Nardin Diver Chronograph 1503-151-3/92 New Steel 44mm Automatic
TOP
Ulysse Nardin Diver Chronograph - 1503-151-3/92 - BLACK Dial -...
8 449 
Professional dealer
385
DE
Rolex Submariner Date 116610LV-SD New Steel 40mm Automatic
TOP
Rolex Submariner Date Hulk Oystersteel Men's Watch 116610LV-0002
16 868 
Free shipping
Professional dealer
534
US
Baume & Mercier Classima 65809 Unworn Steel 40mm Quartz
Baume & Mercier Classima Datum Stahl Herrenuhr Ref. 65809
750 

Sold by Chrono24

DE
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona - Dark - Limited edition /10 Black...
28 325 
Professional dealer
80
IT
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.02 New Steel 37mm Automatic
TOP
Audemars Piguet Royal Oak Selfwinding GREY DIAL 37 MM STEEL...
25 900 
Professional dealer
276
IT
Corum Golden Bridge 113.160.55/0002 0000 New Rose gold Automatic
TOP
Corum Golden Bridge
19 450 
Professional dealer
86
ES
TAG Heuer Carrera Calibre 16 CBK2115.BA0715 New Steel 41mm Automatic
TOP
TAG Heuer CARRERA Calibre 16 Chronograph Dark Blue
2 995 
Professional dealer
346
DE
IWC Unworn Yellow gold 52mm Manual winding Finland, Ylämylly
TOP
IWC Hunting Watch 18 ct. yellow gold,
2 490 
Private Seller
 
FI
Citizen AG6251-06W New Steel 41mm Quartz
TOP
Citizen CAMPANOLA Complication Limited Edition
3 098 
Free shipping
Professional dealer
107
JP
Zenith Port Royal 02.0451.680/21 New Steel 37mm Automatic
TOP
Zenith Port Royal
3 200 
Professional dealer
10
ES
Breitling Avenger Hurricane XB1210E4-BE89-155S New 50mm Automatic
TOP
Breitling Avenger Hurricane Men's Sport Watch Sale XB1210E41B1S1
3 953 
Free shipping
Professional dealer
534
US
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 43mm Automatic
Rolex Sea Dweller Deepsea Automatik Edelstahl Herrenuhr Ref....
13 350 

Sold by Chrono24

DE
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Matrix MK1 - Limited Edition /10 Black Venom...
14 317 
Professional dealer
80
IT
Omega Seamaster Diver 300 M 210.30.42.20.06.001 New Steel Automatic
TOP
Omega Seamaster Diver 300 M NEW 21030422006001
4 050 
Professional dealer
276
IT
Frederique Constant Manufacture Worldtimer FC-718DGWM4H4 New Gold/Steel 42mm Automatic
TOP
Frederique Constant Classic Worldtimer Manufacture (Limited...
2 400 
Free shipping
Professional dealer
582
LV
TAG Heuer Carrera Calibre 5 WAR201E.FC6292 New Steel 41mm Automatic
TOP
TAG Heuer Carrera Day Date Calibre 5 Blau
2 095 
Professional dealer
346
DE
Luminox XL.1907 New Steel 43mm Automatic
TOP
Luminox Herren Uhr XL.1907.NF Automatik Atacama FIELD Series...
608 
Professional dealer
1001
DE
Sinn 103 103.172 New Steel 41mm Automatic
TOP
Sinn 103.SA.G M Limited 500 pieces
4 157 
Free shipping
Professional dealer
107
JP
Swatch SVAZ 102S Unworn Plastic 42mm Manual winding Finland, Helsinki
Swatch Diaphane One Turn 2 Him
7 500 
Private Seller
FI
Breitling Aviator 8 AB011713-BG65-188A New Steel 43mm Automatic
TOP
Breitling Navitimer Aviator 8 B01 Chronograph 43 AB0117131B1A1
3 361 
Free shipping
Professional dealer
534
US
Breitling Superocean 42 A17366 Unworn Steel 42mm Automatic
Breitling Superocean 42 Automatik Stahl Herren Ref. A17366...
2 850 

Sold by Chrono24

DE
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic
TOP
Rolex Submariner - Limited Edition /10 Black Venom Dlc - Pvd
15 965 
Professional dealer
80
IT
Tudor Black Bay GMT 79830RB New Steel Automatic
TOP
Tudor HERITAGE BLACK BAY GMT 79830RB
3 750 
Professional dealer
276
IT
Omega Genève MD166.0163 Unworn Yellow gold 34,5mm Automatic Finland, Kirkkonummi
Omega Geneve
1 190 
Professional dealer
26
FI
TAG Heuer Aquaracer WAY101C.BA0746 New Steel 43mm Quartz
TOP
TAG Heuer Aquaracer Diver Blue
1 345 
Professional dealer
346
DE
Maurice Lacroix Pontos S Diver PT6248-SS002-330 New Steel Automatic
TOP
Maurice Lacroix Automatik Pontos S Diver PT6248-SS002-330 Neu OVP
1 499 
Professional dealer
1001
DE
Citizen AO4010-51E New Steel 44mm Quartz
TOP
Citizen CAMPANOLA COSMOSIGN
2 527 
Free shipping
Professional dealer
107
JP
Tutima 6105-22 New Steel 41mm Automatic
TOP
Tutima Sky Automatik Blau dégradé Milanaiseband Sichtboden
1 450 
Professional dealer
177
DE
Breitling Galactic Unitime WB3510U4-BD94-435X New Steel 44mm Automatic
TOP
Breitling Galactic Unitime Men's Watch WB3510U4/BD94-435X
2 600 
Free shipping
Professional dealer
534
US
TAG Heuer Formula 1 Calibre 16 CAZ2012-0 Unworn Steel 44mm Automatic
TAG Heuer Formula 1 Calibre 16 Chronograph Ref. CAZ2012.BA0876
2 150 

Sold by Chrono24

DE
Audemars Piguet Royal Oak Offshore Chronograph 25940 New Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore - Limited Edition /1 Black...
24 617 
Professional dealer
80
IT
Rolex Datejust 126333 Unworn Gold/Steel 41mm Automatic
TOP
Rolex Datejust Wimbledon Dial Steel / Everose Gold 2020...
13 750 
Free shipping
Professional dealer
44
EE
Seiko Velatura SNAE17P New Steel Quartz Finland, Kirkkonummi
Seiko Velatura
475 
Professional dealer
26
FI
TAG Heuer Autavia WBE5190.FC8268 New Bronze 42mm Automatic
TOP
TAG Heuer Autavia Calibre 5 Chronometer Bronze
2 920 
Professional dealer
346
DE
Maurice Lacroix Pontos PT6168-SS001-330 New Steel Automatic
TOP
Maurice Lacroix Herren Uhr Automatik Pontos Reserve PT6168-S...
1 199 
Professional dealer
1001
DE
Sinn U2 1020.030 New Steel 44mm Automatic
TOP
Sinn U2.W (EZM5) Limited 150 pieces
4 483 
Free shipping
Professional dealer
107
JP
Eterna Super Kontiki Limited Edition 1973 1973.41.41.1230 New Steel 44mm Automatic
TOP
Eterna Super Kontiki Limited Edition 1973
2 310 
Professional dealer
177
DE
Breitling Navitimer 8 M1731410-BG66-493X New Steel 41mm Automatic
TOP
Breitling Navitimer 8 Automatic 41mm Men's Watch M1731410/BG66...
2 093 
Free shipping
Professional dealer
534
US
Breitling Superocean Heritage II Chronographe M13313 Unworn Steel 44mm Automatic
Breitling Superocean Héritage II Outerknown Chronograph Ref....
4 650 

Sold by Chrono24

DE
Rolex Datejust II 116300 New Steel 41mm Automatic
TOP
Rolex Datejust II - Rainbow Limited edition /5 Black Venom Dlc...
17 407 
Professional dealer
80
IT
Rolex Submariner Date 116613LB Unworn Gold/Steel 40mm Automatic
TOP
Rolex Submariner Date UNWORN & STICKERS 11613LB 2014
13 500 
Free shipping
Professional dealer
44
EE
Unworn Yellow gold Manual winding Finland, Kirkkonummi
La Trame Vintage Gold Watch
1 250 
Professional dealer
26
FI
Maurice Lacroix Masterpiece Squelette mp7208-ss001-001 Unworn Steel 46mm Manual winding
TOP
Maurice Lacroix Masterpiece Squelette Handaufzug MP7208
2 999 
Professional dealer
346
DE
Montblanc Tradition 112609 New Steel Automatic
TOP
Montblanc Herren Uhr Date Tradition Automatik 112609 / 7334...
1 299 
Professional dealer
1001
DE
Ball Engineer Hydrocarbon Spacemaster DM2036A-SCAJ-WH New Steel 41.5mm Automatic
TOP
Ball Engineer Hydrocarbon Spacemaster
2 299 
Free shipping
Professional dealer
107
JP
Seiko Prospex SRPD11K1 New Steel 45mm Automatic
TOP
Seiko Prospex SRPD11 Save The Ocean Black Turtle SRPD11...
385 
Professional dealer
464
ES
Breitling Navitimer 8 M1331410-BG67-497X New Steel 43mm Automatic
TOP
Breitling Navitimer 8 Chronograph Black Dial Men's Watch...
2 769 
Free shipping
Professional dealer
534
US
Tudor Black Bay S&G 79733N Unworn Gold/Steel 41mm Automatic
Tudor Black Bay Automatik Stahl / Gold Herrenuhr Ref. 79733N
3 250 

Sold by Chrono24

DE
Rolex Explorer II 216570 New Steel 42mm Automatic
TOP
Rolex Explorer II - Limited Edition /35 Black Venom Dlc - Pvd
14 317 
Professional dealer
80
IT
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Finland, Helsinki
Rolex Submariner Date
17 000 
Private Seller
 
FI
Omega Constellation New Yellow gold Automatic Finland, Kirkkonummi
Omega Constellation
11 950 
Professional dealer
26
FI
Breitling Navitimer 8 M13314101B1X1 New Steel 43mm Automatic
TOP
Breitling Navitimer 8 Chronograph 43 Black Steel
4 195 
Professional dealer
346
DE
Maurice Lacroix Masterpiece MP6358-SS001-11e New Steel Automatic
TOP
Maurice Lacroix Masterpiece Jours Retrograde MP6358-SS001-11e
2 149 
Professional dealer
1001
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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