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TOP
Maurice Lacroix Pontos Chronograph Automatik Neuware
1 495 
Verified Dealer
176
DE
TOP
Breitling Chrono-Matic 49 Blacksteel Limited Edition
6 995 
Verified Dealer
176
DE
TOP
Rolex Sky-Dweller Yellow Gold Oyster Perpetual Watch 326938 bk
38 377 
Free shipping
Verified Dealer
183
US
TOP
Rolex Sky-Dweller 326935 - Rose Gold Watch - Unworn 2017
45 665 
Verified Dealer
85
UK
TOP
Cartier Clé De Cartier WSCL0007
4 300 
Verified Dealer
1736
MC
Breitling Premier Automatic Day & Date 40 Stahl - Faltschließe
Price on request
Verified Dealer
2306
DE
TOP
Maurice Lacroix Masterpiece Tradition Petite Seconde Automatik...
999 
Free shipping
Verified Dealer
1538
DE
Tudor Heritage Black Bay Bronze Swiss Dive Steel Automatic...
4 484 
Free shipping
Verified Dealer
1297
US
TOP
Rolex GMT-Master II
15 900 
Private Seller
 
FI
Breitling Colt Skyracer 45mm x74320e4/bf87/293s.x
1 665 
Free shipping
Verified Dealer
411
US
TOP
IWC IW390405 - Portuguese Chronograph Classic Ardoise Santoni -
13 000 
Verified Dealer
26
DE
TOP
Montblanc Timewalker Urban Speed Chronograph 113827 Neu
2 900 
Verified Dealer
 
DE
TOP
Longines Chronograph counter in metal, split second
2 950 
Private Seller
 
FI
Bulova Accutron 18K NOS new old stock
1 750 
Verified Dealer
14
FI
Sinn U2 SDR (EZM5) Diver`s Watch leather strap NEW
2 190 
Verified Dealer
668
LI
TOP
Maurice Lacroix Pontos Date Herren-Armbanduhr Automatik PVD...
948 
Free shipping
Verified Dealer
1538
DE
TOP
Maurice Lacroix Mondphase
1 650 
Verified Dealer
43
DE
TOP
Bell & Ross BR 05 BLUE STEEL
4 500 
Verified Dealer
33
NL
Longines Heritage Avigation L2.812.4.23.2 L28124232
2 441 
Free shipping
Verified Dealer
411
US
TOP
Panerai PAM 504 RADIOMIR COMPOSITE 3 Days - NET EXPORT
5 150 
Verified Dealer
26
DE
TOP
Bulgari Serpenti Tubogas
7 680 
Free shipping
Verified Dealer
RU
TOP
Rolex Datejust 41 Jubilee ''NEW 2019'' Ref. 126334
11 900 
Verified Dealer
251
NL
TOP
Rolex Sky-Dweller White 326934 New Full Stickers
15 750 
Free shipping
Verified Dealer
341
ES
TOP
Omega De Ville Hour Vision 18K Redgold NEW
10 090 
Verified Dealer
668
LI
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
3 682 
Free shipping
Verified Dealer
1538
DE
Breitling Chronomat 44 Stahl/gold - Metallica-Blau
7 390 
Verified Dealer
2306
DE
TAG Heuer Carrera Calibre HEUER 01
4 179 
Verified Dealer
2275
DE
Frederique Constant Vintage Rally Healey - Limited Edition
899 
Verified Dealer
1245
DE
Rolex Day-Date 36
12 950 
Verified Dealer
15
IT
Cartier Drive de Cartier 41 mm Automatic Grey Dial Stainless...
4 891 
Free shipping
Verified Dealer
1297
US
TOP
Rolex Cosmograph Daytona 116520 Black Venom - Rainbow -...
25 235 
Verified Dealer
28
IT
TOP
Bell & Ross BR 03-92 Steel
2 750 
Verified Dealer
33
NL
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
13 900 
Verified Dealer
50
ES
Chopard HAPPY SPORT
12 330 
Verified Dealer
20
IT
Frederique Constant FC-710x4h456
1 280 
Private Seller
 
FI
Glashütte Original Ladies Pavonina
5 109 
Verified Dealer
2275
DE
Alpina Startimer Pilot
799 
Verified Dealer
1245
DE
TOP
Breguet TRADITION ROSE GOLD AUTOMATIC RETROGRADE SECONDS B&P
21 450 
Verified Dealer
223
IT
Certina DS Prime Women's Watch
548 
Free shipping
Verified Dealer
365
US
TOP
Rolex GMT-Master II 116710 Black Venom - joker - Limited...
15 347 
Verified Dealer
28
IT
Rolex 178288 Datejust Black MOP Diam Dial Diam Bezel Oys Brac YG
26 858 
Free shipping
Verified Dealer
51
HK
Ulysse Nardin MARINE TORPILLEUR
6 900 
Verified Dealer
89
MC
TOP
Hamilton Khaki Navy Scuba
545 
Verified Dealer
50
ES
Hamilton Timeless Classic H39515754
356 
Verified Dealer
1361
MC
Rolex Submariner Date Stainless Steel Green Dial 116610LV
16 179 
Verified Dealer
72
UK
Alpina Alpiner GMT 4
1 150 
Verified Dealer
1245
DE
Rolex Oyster Precision
2 700 
Private Seller
 
FI
Glycine Airman Men's Watch
633 
Free shipping
Verified Dealer
365
US
TOP
Rolex Air-King 116900 Black Venom - Limited Edition /35
9 167 
Verified Dealer
28
IT
Union Glashütte Seris
1 200 
Verified Dealer
5425
DE
TOP
Tissot Seastar 1000
515 
Verified Dealer
114
ES
TOP
Panerai Luminor 8 Days Set Limited Edition New - Pam00786
13 690 
Verified Dealer
223
IT
TOP
Paul Picot Majestic rattrapante
5 690 
Verified Dealer
50
IT
Rolex Datejust 31mm Steel and Gold Pink Gold - Domed Bezel -...
9 530 
Verified Dealer
58
US
Junghans Meister Driver DAY DATE -NEU-
1 099 
Verified Dealer
756
DE
Tissot Ballade
350 
Private Seller
 
FI
Grand Seiko Heritage Collection
1 899 
Verified Dealer
2275
DE
TOP
Rolex GMT-Master II 116710 Black Venom - Limited Edition /10
18 437 
Verified Dealer
28
IT
Breitling Superocean II 36
2 770 
Verified Dealer
5425
DE
Tudor Prince Oysterdate 34
1 689 
Private Seller
 
FI
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
1 475 
Verified Dealer
114
ES
TOP
Rolex GMT-Master II BLNR BATMAN PELLICOLELLICOLE
15 900 
Verified Dealer
11
IT
Jacques Lemans 1-1840ZI Rome Damen 37mm 10ATM
99 
Verified Dealer
6290
DE
Rolex Domed Bezel - Oyster
9 002 
Verified Dealer
58
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.