79 000 purchases with an "excellent" rating worldwide

View

Sort by

Franck Muller Vanguard V45CCDT New Rose gold 44mm Automatic Finland, Helsinki
Franck Muller Vanguard Yachting Chronograph Rose Gold, Unworn
19 900
+ €100 for shipping
Professional dealer
4,96 (38)
FI
Omega Speedmaster Professional Moonwatch 310.32.42.50.02.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Apollo XIII Silver Snoopy Award...
31 850
+ €36 for shipping
Sold by Chrono24
DE
A10-08 Unworn Titanium 55mm Manual winding Finland, Espoo
Aventi A10 Tourbillon (Raw Titanium)
3 000
Excl. shipping
Private Seller
FI
Epos Passion 3501.142.34.96.44 New Steel 41mm Automatic
Straight from the manufacturer
Epos Passion 3501 DD
1 319
Free shipping
EPOS Uhren
4,83 (33)
CH
Seiko Prospex SPB197J1 New Steel Automatic Finland, Porvoo
Seiko Prospex Alpinist
800
+ €10 for shipping
Professional dealer
4,89 (86)
FI
Seiko 5 SNKE61K1 New Steel 39mm Automatic Finland, Imatra
Seiko new steel ( NOS ) SEIKO 5
195
+ €10 for shipping
Professional dealer
4,78 (1 069)
FI
Blancpain Léman Fly-Back 2385F-1130-71 Unworn Steel 30mm Automatic
Blancpain Leman Flyback Chronograph
6 790
+ €200 for shipping
Professional dealer
4,95 (33)
DE
Omega Genève MD166.0163 Unworn Yellow gold 34,5mm Automatic Finland, Kirkkonummi
Omega Geneve
1 290
+ €15 for shipping
Professional dealer
4,59 (26)
FI
Zenith El Primero Synopsis 03.2170.4613/21.M2170 New Steel Automatic Finland, Jyväskylä
Zenith El Primero Synopsis
5 200
+ €20 for shipping
Professional dealer
4,96 (34)
FI
Panerai Luminor Marina PAM 01118 Unworn Carbon 44mm Automatic Finland, Helsinki
Panerai Luminor Marina Carbotech 44mm Limited 270 Pam01118
16 990
+ €100 for shipping
Professional dealer
4,96 (38)
FI
Rolex Explorer II 226570 Unworn Steel 42mm Automatic
Rolex Explorer II Automatik Edelstahl Herrenuhr Ref. 226570...
13 750
+ €59 for shipping
Sold by Chrono24
DE
Swatch SVAZ 102S Unworn Plastic 42mm Manual winding Finland, Helsinki
Swatch Diaphane One Turn 2 Him
7 500
Excl. shipping
Private Seller
FI
Epos Passion 3501.132.24.15.25 New Steel 41mm Automatic
Straight from the manufacturer
Epos Passion 3501
979
Free shipping
EPOS Uhren
4,83 (33)
CH
Seiko Prospex SPB201J1 New Steel 39.5mm Automatic Finland, Porvoo
Seiko Prospex Alpinist Limited Edition
790
+ €10 for shipping
Professional dealer
4,89 (86)
FI
Certina DS Sport 260.7198.42.66 Unworn Steel Quartz Finland, Imatra
Certina C-Sport, looking like new
295
+ €10 for shipping
Professional dealer
4,78 (1 069)
FI
Blancpain Women 3760-1136-71 Unworn Steel Automatic
Blancpain Women Double Time Zone
9 250
+ €200 for shipping
Professional dealer
4,95 (33)
DE
Hamilton Unworn Gold/Steel Automatic Finland, Kirkkonummi
Hamilton Vintage
595
+ €15 for shipping
Professional dealer
4,59 (26)
FI
Bulova 301.70.23 Unworn Yellow gold 26mm Quartz Finland, Helsinki
Bulova Accutron 18K NOS new old stock
1 750
+ €10 for shipping
Professional dealer
4,37 (10)
FI
Panerai PAM 01037 New Ceramic 44mm Automatic Finland, Helsinki
Panerai Luminor Luna Rossa Chrono Flyback, Unworn
14 900
+ €100 for shipping
Professional dealer
4,96 (38)
FI
Rolex Datejust 36 126233 Unworn Gold/Steel 36mm Automatic
Rolex Datejust 36 Stahl / Gold Automatik Herrenuhr Oyster...
13 130
+ €59 for shipping
Sold by Chrono24
DE
Ebel 1911 BTR 1215640 Unworn Rose gold 44.5mm Automatic Finland, Sannainen
Ebel 1911 BTR Rose gold 100 anniversary number 038/100
10 890
Excl. shipping
Private Seller
FI
Epos Sportive 3442.135.20.16.52 New Steel 42mm Automatic
Straight from the manufacturer
Epos Sportive 3442SK
1 619
Free shipping
EPOS Uhren
4,83 (33)
CH
Seiko Presage SRPF43J1 New Steel 38.5mm Automatic Finland, Porvoo
Seiko Limited Edition Presage Cocktail
459
+ €10 for shipping
Professional dealer
4,89 (86)
FI
Rado 964.0543.3 Unworn Ceramic 29,5mm Quartz Finland, Imatra
Rado ESENZA JUBILE with original 44 diamond dial MINT
995
+ €15 for shipping
Professional dealer
4,78 (1 069)
FI
Rolex Daytona 116515ln Unworn Rose gold 40mm Automatic
Rolex Daytona | NEW 2021
56 500
+ €99 for shipping
Professional dealer
4,88 (23)
NL
Hamilton Unworn Gold/Steel 33mm Automatic Finland, Helsinki
Hamilton Vintage
590
+ €15 for shipping
Professional dealer
4,59 (26)
FI
Rolex Explorer II 216570 Unworn Steel 42mm Automatic Finland, Siilinjarvi
Rolex Explorer II Polar, Full set 2020 new card
12 790
+ €20 for shipping
Professional dealer
4,89 (7)
FI
Hublot Big Bang Unico 411.CI.1170.RX Unworn Ceramic 45mm Automatic Finland, Helsinki
Hublot Big Bang Unico Black Magic
13 700
+ €100 for shipping
Professional dealer
4,96 (38)
FI
Hublot Classic Fusion 45, 42, 38, 33 mm 511.NO.1181.LR Unworn Titanium 45mm Automatic
Hublot Classic Fusion Titan / Gold Automatik Herrenuhr...
7 250
+ €59 for shipping
Sold by Chrono24
DE
Poljot Unworn Bronze 33mm Manual winding Finland, Joensuu
Poljot Vintage
179
Excl. shipping
Private Seller
FI

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.