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TOP
Breitling Transocean Chronograph Unitime Rose Gold
11 943 
Free shipping
Verified Dealer
203
US
TOP
Tudor Black Bay Chrono S&G 41mm 79363N-0003
4 748 
Verified Dealer
53
UK
TOP
Cartier Ballon Bleu Original Diamond Bezel NEW
11 390 
Free shipping
Verified Dealer
203
US
TOP
Omega Seamaster Aqua Terra Co-Axial Chronometer 220.10.38.20.0...
3 851 
Verified Dealer
53
UK
TOP
Omega Speedmaster Apollo 13 Silver Snoopy Award NEW
26 380 
Free shipping
Verified Dealer
96
IT
TOP
Rolex 116621 Yacht-Master 40 Chocolate Dial Steel &Rose Gold...
12 455 
Free shipping
Verified Dealer
52
US
Sarpaneva Korona K0 Spring, unique dial
9 790 
Verified Dealer
18
FI
Seiko FEMALE WATCH SUR663P1 SUR663
79 
Verified Dealer
 
SG
Patek Philippe Complications Ladies Dual Time 35mm White Gold...
29 631 
Free shipping
Verified Dealer
206
US
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
13 900 
Verified Dealer
53
ES
Longines L42094872 Longines LA GRANDE CLASSIQUE Womens Watch...
994 
Free shipping
Verified Dealer
9
US
TOP
Maurice Lacroix Pontos Chronograph Automatik Neuware PT6188
1 495 
Verified Dealer
186
DE
Rolex Submariner Date 116610LN 2019 NEW
10 184 
Verified Dealer
180
US
TOP
Patek Philippe Annual Calendar, Moon Phases Ref. 5396G - 011...
39 780 
Free shipping
Verified Dealer
96
IT
TOP
Patek Philippe 5000 FR LIMITED
13 900 
Verified Dealer
150
IT
Panerai Submersible 671 Bronzo Special Editions
23 900 
Verified Dealer
18
FI
Seiko CRITERIA CHRONOGRAPH WATCH SNDD09P1
240 
Verified Dealer
 
SG
TOP
Rolex GMT-Master II
16 300 
Private Seller
 
FI
TOP
Hamilton Jazzmaster Open Heart
605 
Verified Dealer
53
ES
Rolex Lady Datejust Silver Dial Jubilee Bracelet - 179174
6 481 
Free shipping
Verified Dealer
1472
US
TOP
Maurice Lacroix Masterpiece Roue Carree Seconde Power Reserve...
6 666 
Verified Dealer
186
DE
TOP
Omega APOLLO 8 DARK SIDE OF THE MOON
7 799 
Verified Dealer
60
IT
TOP
Parmigiani Fleurier Kalpagraphe Weissgold UNGETRAGEN Abyss...
11 990 
Verified Dealer
122
DE
TOP
Montblanc Star
2 350 
Verified Dealer
150
IT
TAG Heuer Carrera Calibre 36, New and Unworn
3 990 
Verified Dealer
18
FI
Girard Perregaux for 21 Jewel Cal. 3000-0374 OO AL
85 
Verified Dealer
521
ES
TOP
Longines Chronograph counter in metal, split second
2 950 
Private Seller
 
FI
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
5 580 
Verified Dealer
53
ES
Vacheron Constantin Quai De l'Ile Automatic Men's Watch/41mm
11 685 
Free shipping
Verified Dealer
1472
US
TOP
Maurice Lacroix Pontos S Extreme Automatik Chronograph PT6028
2 799 
Verified Dealer
186
DE
TOP
Frederique Constant SLIMLINE MOONPHASE STARS MANUFACTURE
3 256 
Free shipping
Verified Dealer
30
CH
TOP
Roamer Searock 210633 41 45 20 Automatic Herrenuhr
669 
Verified Dealer
144
DE
Longines HydroConquest
1 075 
Verified Dealer
158
ES
Panerai Luminor 1950 8 Days GMT Goldtech, Unworn
19 500 
Verified Dealer
18
FI
TOP
Audemars Piguet Royal Oak 15400 Black Venom - Limited Edition /10
30 797 
Verified Dealer
33
IT
Breguet Tradition 40, new, closing sale - official price:...
22 794 
Verified Dealer
29
CH
TOP
Oris Big Crown ProPilot GMT
1 450 
Verified Dealer
53
ES
Tissot T-Classic Chemin Des Tourelles Automatic Chronograph...
740 
Free shipping
Verified Dealer
1472
US
TOP
Maurice Lacroix Pontos S Extreme Automatik Chronograph PT6028
2 190 
Verified Dealer
186
DE
TOP
Alpina Alpiner Chrono
1 396 
Free shipping
Verified Dealer
30
CH
Longines MASTER COLLECTION LADY, 18K REF. L21285787 - L21285
1 326 
Verified Dealer
458
JP
TOP
Union Glashütte Herrenuhr Belisar Chronograph, D009.425.17.057.01
2 980 
Verified Dealer
443
DE
Omega Speedmaster Tokyo 2020 Limited Edition
7 990 
Verified Dealer
18
FI
TOP
Rolex Oyster Perpetual 114300 Black Venom - Limited Edition /35
7 725 
Verified Dealer
33
IT
TOP
Omega Speedmaster Professional Moonwatch 42 mm 311.30.42.30.01...
4 430 
Verified Dealer
468
DE
TOP
Oris Aquis Date
1 180 
Verified Dealer
53
ES
Longines PrimaLuna Automatic Diamonds Ladies Watch - L811148
1 240 
Free shipping
Verified Dealer
1472
US
TOP
Maurice Lacroix Starside Magic Second Brillanten Panoramadatum...
1 999 
Verified Dealer
186
DE
Ulysse Nardin Marine Tourbillon
20 160 
Verified Dealer
5585
DE
TOP
Audemars Piguet Royal Oak Automatik
22 990 
Verified Dealer
139
DE
TOP
Graham Chronofighter Overzise Night Ranger
3 256 
Verified Dealer
49
CH
Piaget Polo 18k Rose Gold Automatic
13 900 
Verified Dealer
18
FI
TOP
Rolex Oyster Perpetual 114300 Black Venom - Limited Edition /35
7 725 
Verified Dealer
33
IT
TOP
Rolex Sky-Dweller Gelbgold / Krokoleder 326138
28 430 
Verified Dealer
468
DE
TOP
Audemars Piguet Royal Oak Jumbo Stainless Steel Blue Dial 15202st
42 750 
Verified Dealer
229
IT
NOMOS Club Automatic Date Atlantic Automatic Blue Dial 41.5 mm...
3 009 
Free shipping
Verified Dealer
1472
US
TOP
Maurice Lacroix Le Classic Lady 18 Krt. Rosegold Automatik LC6003
1 299 
Verified Dealer
186
DE
Bulgari ブルガリ 時計 ディアゴノ ウルトラネロ 自動巻き クロノグラフ DG42BBSCVDCH/2 腕時計
5 018 
Verified Dealer
10
JP
Maurice Lacroix PONTOS DAY DATE automatic 41mm brown alligator...
1 870 
Free shipping
Verified Dealer
2259
IT
Tissot T-Classic PR 100 Sport Chic Chronograph
530 
Verified Dealer
5585
DE
TOP
Union Glashütte 1893 Johannes Dürrstein Edition | Gangreserve...
3 490 
Verified Dealer
443
DE
TOP
Rolex Oyster Perpetual 114300 Black Venom - Limited Edition /35
7 725 
Verified Dealer
33
IT
TOP
Panerai Mare Nostrum 52 Ref. PAM00603 Limited Edition D-Papiere
21 500 
Verified Dealer
468
DE
TOP
Patek Philippe NAUTILUS BLUE DIAL 7118/1A-001
34 500 
Verified Dealer
229
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.