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Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Batman - 2022 - 126710BLNR
18 802
+ €59 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
COSMOGRAPH 116503 Steel&Gold 18ct 40mm 2022 MY
24 999
+ €149 for shipping
Rolex Datejust II 116300 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust II
41mm Stainless Steel Fully Iced Out Men's Watch with Silver Racing Dial
29 204
+ €96 for shipping
Audemars Piguet Royal Oak Chronograph 26331OR.OO.D821CR.01 Unworn Rose gold 41mm Automatic Finland, Helsinki
Audemars Piguet Royal Oak Chronograph
Rose Gold Brown Dial
89 000
+ €100 for shipping
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic Finland, Porvoo
Promoted
Rolex Sea-Dweller
126600
15 500
+ €10 for shipping
Montblanc Star 116511 New Steel 42mm Automatic
Promoted
Montblanc Star
116511
2 350
+ €99 for shipping
Tudor Pelagos 25407N-0001 New Titanium 39mm Automatic
Promoted
Tudor Pelagos
New Unworn October 2022 Titanium Black Dial 25407N
4 990
Free shipping
Jaeger-LeCoultre Reverso Duoface Q3848422 Unworn Steel 47mm Manual winding
Promoted
Jaeger-LeCoultre Reverso Duoface
Classic Large Duoface Travel Time year 2021 ref. Q3848422 Fullset
9 500
+ €120 for shipping
Audemars Piguet Royal Oak Offshore Chronograph 26400IO.OO.A004CA.02 New Titanium 44mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Chronograph
26400IO.OO.A004CA.02
36 993
+ €96 for shipping
Rolex Air King 116900 Unworn Steel 40mm Automatic
Promoted
Rolex Air King
Ref. 116900
9 650
+ €150 for shipping
Sarpaneva X Moomin Unworn Steel 38.7mm Automatic Finland, Imatra
Sarpaneva X Moomin 75th Anniversary Limited Edition of 25pcs UNWORN
16 990
+ €9 for shipping
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
Promoted
Rolex Daytona
116505 - BLACK DIAL - NEW - FULL SET - PARTIAL STICKERS
52 500
+ €575 for shipping
Panerai PAM 01037 Unworn Ceramic 44mm Automatic Finland, Helsinki
Panerai
Luminor Luna Rossa Chrono Flyback Unworn
14 900
+ €100 for shipping
Zenith Chronomaster Sport 03.3100.3600/69.M3100 New Steel 41mm Automatic
Promoted
Zenith Chronomaster Sport
41
10 681
+ €60 for shipping
Rolex Sea-Dweller 126600 New Steel 43mm Automatic Finland, Helsinki
Rolex Sea-Dweller
9/2022
14 780
+ €10 for shipping
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
Starbucks Full Stickers New Unworn October 2022 126610LV
19 000
Free shipping
Seiko Alpinist SPB197J1 New Steel Automatic Finland, Porvoo
Seiko Alpinist
Prospex Alpinist
800
+ €10 for shipping
Eterna Kontiki 1910.78.50.1428 New Bronze 44mm Automatic
Promoted
Eterna Kontiki
Adventure
1 749
+ €60 for shipping
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
Promoted
Rolex Daytona
#39;Everose Gold' - #39;Black Dial' Ref. 116505
52 500
+ €150 for shipping
FBV1.0 Unworn Carbon 44mm Automatic Finland, Imatra
Gorilla Watches Fastback Drift Wandering Hours (Limited Edition 250pcs) UNWORN
3 490
+ €9 for shipping
Rolex Milgauss 116400GV Unworn Steel 40mm Automatic
Promoted
Rolex Milgauss
Z-BLUE DIAL - 116400GV - FULL SET WITH STICKERS - NEW - 2022
12 900
+ €225 for shipping
H.Moser & Cie. 6200-1200 Unworn Steel 40mm Automatic Finland, Helsinki
H.Moser & Cie.
amp; Cie. Streamliner Centre Seconds Green
35 900
+ €100 for shipping
Breitling Navitimer 1 B01 Chronograph AB0137211B1P1 New Steel 46mm Automatic
Promoted
Breitling Navitimer 1 B01 Chronograph
46mm
7 971
+ €60 for shipping
Rolex Oyster Perpetual 41 124300 New Steel 41mm Automatic
Promoted
Rolex Oyster Perpetual 41
41mm Ref. 124300 Original Tiffany Dial New 2022 End Series
25 200
+ €280 for shipping
Panerai Radiomir PAM 01243 New Steel 45mm Manual winding
Promoted
Panerai Radiomir
Eilean Unworn New November 2022 45mm PAM01243
7 900
Free shipping
Seiko Alpinist SPB355J1 New Steel Automatic Finland, Porvoo
Seiko Alpinist
Rock Face Limited Edition
930
+ €10 for shipping
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic
Promoted
Rolex GMT-Master II
126711CHNR Rootbeer New Unworn 03/2022 partial stickers
21 500
+ €100 for shipping
Rolex Datejust 31 278274 Unworn Gold/Steel 31mm Automatic
Promoted
Rolex Datejust 31
#39;Pink Dial - Jubilee' Ref. 278274
11 350
+ €150 for shipping
Louis Erard 85237AA51.BVA35 Unworn Steel 42mm Automatic Finland, Imatra
Louis Erard
X Vianney Halter Le Régulateur (Limited Edition 178pcs) UNWORN
5 816
+ €9 for shipping
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Finland, Helsinki
Rolex Submariner Date
#34;Hulk" NOS 11/2016
37 490
+ €10 for shipping

Chrono24 Buyer Protection

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Omega Speedmaster Professional Moonwatch Moonphase 304.93.44.52.03.001 Unworn Ceramic Automatic Finland, Helsinki
Omega Speedmaster Professional Moonwatch Moonphase
Blue Ceramic
10 790
+ €100 for shipping
Omega Speedmaster Racing 329.30.44.51.04.001 New Steel 44,25mm Automatic
Promoted
Omega Speedmaster Racing
Chronograph 44,25 mm
9 024
+ €60 for shipping
Perrelet Turbine Chrono A3036/1 New Steel 47mm Automatic
Promoted
Perrelet Turbine Chrono
Chronograph 18k Rose Gold amp; Steel 47mm Auto Men's Watch A3036/1
3 845
+ €96 for shipping
Audemars Piguet Royal Oak Offshore Chronograph 26170ST.OO.D101CR.02 New Steel 42mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Chronograph
Unworn New February 2011 Panda Dial
21 900
Free shipping
Seiko Presage SRPF43J1 New Steel 38.5mm Automatic Finland, Porvoo
Seiko Presage
Limited Edition Presage Cocktail
529
+ €10 for shipping
Frederique Constant FC-303V4NH2B New Steel 41mm Automatic
Promoted
Frederique Constant
Cosc Highlife Automatic COSC 41mm White Dial Full Steel Bracelet and Brown Rubber Strap
1 443
Free shipping
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
Promoted
Rolex Oyster Perpetual 34
#39;Black Dial' Ref. 124200
7 327
+ €150 for shipping
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic Finland, Imatra
Rolex GMT-Master II
Batman / Batgirl 126710BLNR
18 900
+ €9 for shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic Finland, Helsinki
Rolex Datejust 41
New 8/2022
12 890
+ €10 for shipping
Audemars Piguet Royal Oak Offshore Chronograph 26405CE.OO.A002CA.02 Unworn Ceramic 44mm Automatic Finland, Helsinki
Audemars Piguet Royal Oak Offshore Chronograph
Ceramic 26405CE
45 900
+ €100 for shipping
Omega Seamaster Aqua Terra 220.10.41.21.10.001 New Steel 41mm Automatic
Promoted
Omega Seamaster Aqua Terra
41mm Green
5 834
+ €60 for shipping
Perrelet Turbine Pilot A1094/2A New Steel 48mm Automatic
Promoted
Perrelet Turbine Pilot
48mm Automatic In-House Movement Men's Watch A1094/2A
2 238
+ €96 for shipping
Casio G-Shock GMW-B5000EH-1JR Unworn Steel 43mm Quartz
Promoted
Casio G-Shock
40th Anniversary G-SHOCK x ERIC HAZE COLLABORATION • GMW-B5000EH-1JR • Series Bluetooth • Solar Charge
590
Free shipping
Sigma Rider Set Unworn Steel 38mm Automatic Finland, Porvoo
Sigma Rider Set
1 000
+ €10 for shipping
Chopard Your Hour REF. 136621-1001 Unworn White gold 24mm Quartz
Promoted
Chopard Your Hour
REF. 136621-1001
9 680
Free shipping
Rolex Oyster Perpetual 28 276200 Unworn Steel 28mm Automatic
Promoted
Rolex Oyster Perpetual 28
#39;Black Dial' Ref. 276200
6 610
+ €150 for shipping
Cartier Santos 100 W20106X8 Unworn Steel 44.2mm Automatic
Promoted
Cartier Santos 100
Certificated Midsize 35mm Custom Diamonds #34;Iced Out"
5 646
+ €73 for shipping
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic Finland, Helsinki
Rolex GMT-Master II
Complete Set 6/2022
21 890
+ €10 for shipping
Zenith Defy El Primero 97.9001.9004/80.R922 New Titanium 44mm Automatic
Promoted
Zenith Defy El Primero
21 Ultraviolet - 97.9001.9004/80.R922 - LAST PIECE
13 024
+ €69 for shipping
Oris Big Crown ProPilot 01 751 7761 4187-Set New Steel 41mm Automatic
Promoted
Oris Big Crown ProPilot
Okavango Air Rescue Limited Edition
2 459
+ €60 for shipping
Rolex Datejust 41 126334 New White gold 41mm Automatic Finland, HELSINKI
Rolex Datejust 41
Blue Motif Jubilee NEW FULLSET 11/2022
15 950
+ €10 for shipping
Ulysse Nardin Marine Chronograph 1506-150/63 Unworn Rose gold 43mm Automatic
Promoted
Ulysse Nardin Marine Chronograph
Blue Marine Chronograph Manufacture
17 500
+ €75 for shipping
Frederique Constant Manufacture Slimline Moonphase FC-705V4S9 New Rose gold 42mm Automatic Finland, Porvoo
Frederique Constant Manufacture Slimline Moonphase
FC-705V4S9
6 900
+ €10 for shipping
Patek Philippe Nautilus 5726/1A-014 New Steel 40.5mm Automatic
Promoted
Patek Philippe Nautilus
Jahreskalender Mondphase (2022 Full Set)
209 900
+ €49 for shipping
Rolex Sky-Dweller 326934 Unworn Gold/Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
#39;Black Dial - Jubilee' Ref. 326934
24 250
+ €150 for shipping
Raymond Weil Freelancer Unworn Steel 42mm Automatic
Promoted
Raymond Weil Freelancer
Steel Gray Dial Automatic Mens Watch 7731-STC-20021
1 557
+ €96 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
1 659
Free shipping
Montblanc Timewalker 116096 New Steel 43mm Chronograph
Promoted
Montblanc Timewalker
Chronograph Ref.: 116096 / 2022 / Full Set / Deutsche Uhr
2 190
+ €199 for shipping
NOMOS Tangente 38 165.S50 New Steel 37.5mm Manual winding
Promoted
NOMOS Tangente 38
– #34;Ärzte ohne Grenzen" Limited Edition
1 666
+ €60 for shipping
Breitling Superocean Heritage Chronograph A2337036/BB81 Unworn Steel 44mm Automatic Finland, HELSINKI
Breitling Superocean Heritage Chronograph
GREEN 44mm Unworn 2022 FULLSET
4 990
+ €10 for shipping
Maurice Lacroix AIKON AI1008-SS002-131-1 New Steel 42mm Quartz
Promoted
Maurice Lacroix AIKON
Herren Uhr Aikon AI1008-SS002-131-1 Neu Ovp
770
+ €18 for shipping
Zenith Pilot Type 20 03.2240.4069/21.C774 New Steel 43mm Automatic Finland, Porvoo
Zenith Pilot
Cronometro Tipo Cp-2 Limited Edition
6 000
+ €10 for shipping
Zenith Pilot Type 20 03.2434.679/20.I010 Unworn Steel 45mm Automatic
Promoted
Zenith Pilot
Type 20 Rescue Automatic Grey Dial
4 275
+ €75 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.