Rolex Pepsi Watches up to 10,000 €
Rolex Pepsi Watches 20,000 € - 30,000 €
Rolex Pepsi Watches starting at 30,000 €
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Rolex Gmt Master Ii 40mm Blue Red Pepsi Bezel Mens Watch 16710
9,016 
Free shipping
Seller
SwissWatchExpo
148
US
Rolex Gmt-Master Pepsi Swiss Only Dial
11,800 
Seller
Juwelier Burger, since 2001
956
NL
Rolex GMT Master "Pepsi" 16700
10,785 
Seller
WatchBox CH
69
CH
Rolex GMT-Master II "PEPSI" Steel - 126710BLRO
17,000 
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
156
CH
Rolex GMT-MASTER II 16710 “Pepsi” Y-Series
11,579 
Seller
Time Icons London
 
UK
Rolex GMT-Master 16750 "Pepsi" from 1981 in amazing condition
Price on request
Seller
Roy Watches
17
DE
Rolex GMT Master II Pepsi Jubilee Ceramic 126710BLRO
16,922 
Seller
LUXURY TIMING
 
US
Rolex 1675 Vintage GMT Master "Pepsi Bezel" SS Circa 1978 (30756)
14,350 
Seller
European Watch Company
239
US
Rolex 16750 Oyster Perpetual Date GMT-Master Pepsi Bezel, 1988
9,499 
Seller
SwissOnly
271
LT
TOP
Rolex 2018 Pepsi SS - GMT-Master II
15,437 
Seller
Private Seller
 
UK
Rolex 16750 GMT-Master Transitional - Pepsi Box & Papers
17,517 
Free shipping
Seller
Watch Club
68
UK
Rolex GMT Vintage Long E Pepsi
14,516 
Seller
Watchattitude
50
CH
Rolex GMT Master II GHIERA PEPSI Alluminio - FULL - 40mm
13,900 
Free shipping
Seller
SORELLE RONCO
1435
IT
Rolex GMT-Master II Pepsi Blue/Red 2018 [VERY GOOD]
15,338 
Free shipping
Seller
Pave Jewelers
30
US
Rolex Oyster Perpetual GMT-Master II "Pepsi"
14,334 
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
11
CH
Rolex GMT-Master II 126710 BLRO Pepsi NEW
16,240 
Seller
Kara's Watches
249
US
Rolex GMT-Master II Black Dial 18K White Gold Pepsi Bezel
31,402 
Free shipping
Seller
Watch Noble
22
US
Rolex GMT Master II rot blau Pepsi Stahl Automatik Armband...
9,669 
Seller
Juwelier Ralf Häffner
927
DE
Rolex GMT-Master II 126710BLRO "PEPSI"
16,155 
Seller
Labelle Jewelry
76
US
Rolex [SERVICE +NO-HOLE] GMT Master 2 Pepsi Ref. 16710 - 2004
10,199 
Free shipping
Seller
S&A Watches
130
AT
Rolex GMT-Master II Pepsi 126710BLRO
16,340 
Seller
KLUB
79
PT
Rolex GMT Master II Pepsi Ghiera Alluminio
13,900 
Free shipping
Seller
SORELLE RONCO
1435
IT
Rolex GMT Master II Pepsi aus 2006 Stahl Box Ref.16710
10,500 
Seller
Juwelier Edmund Arnold GmbH
73
DE
Rolex Oyster Perpetual GMT-Master II "Pepsi" Set
18,326 
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
11
CH
TOP
Rolex GMT-Master II
12,500 
Seller
Private Seller
 
AT
Rolex GMT-Master II 126710 BLRO Pepsi
17,220 
Seller
Swiss Watch Trader
7
UK
TOP
Rolex GMT-Master Pepsi Dial
11,778 
Seller
Private Seller
 
US
Rolex GMT Master Open 6/9 rot blau Pepsi Matte Dial Stahl...
11,990 
Seller
Juwelier Ralf Häffner
927
DE
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
9,020 
Seller
Sam's Watches
 
US
Rolex Gmt Master II 16710 Rectangle Error Dial Rare "z" Pepsi...
10,559 
Seller
R&R Watches, Inc.
29
US
Rolex 1984 Rolex GMT-Master II 16760 Fat Lady Pepsi, RARE...
Price on request
Free shipping
Seller
Tysons Watch and Jewelry Exchange
 
US
Rolex GMT-Master "Pepsi" Ref.16750 - Top Zustand Bj.1982
13,700 
Seller
Peierl Uhren & Schmuck
67
AT
Rolex GMT MASTER PEPSI BEZEL 16700 SWISS T<25 – FULL SET
13,598 
Seller
Uk Specialist Watches ltd
13
UK
Rolex GMT-Master II Pepsi 3 inserts Black-Red Blue-Red Pink-Black
13,900 
Seller
WatchesWorld Miami
 
US
Rolex [LIKE NEW+B+P+NO-HOLE+SERVICE] GMT Master II PEPSI - 2004
11,359 
Free shipping
Seller
S&A Watches
130
AT
Rolex Gmt Master 40mm 1675 Steel Red/blue "pepsi" Bezel/matte...
14,350 
Free shipping
Seller
M & B Watches
16
US
Rolex GMT Master II rot blau Pepsi Rectangular Dial no Hole...
13,799 
Seller
Juwelier Ralf Häffner
927
DE
Rolex GMT-Master II „PEPSI“ Stahl LC100 Ref.16710 UNPOLIERT
11,750 
Seller
Uhren Struck
163
DE
Rolex GMT-Master II Steel “Pepsi” (Some factory stickers in...
16,620 
Free shipping
Seller
ChronoEdge
212
UK
Rolex GMT-Master II Pepsi 3 inserts Black-Red Blue-Red Pink-Black
13,900 
Seller
WatchesWorld France
19
FR
Rolex GMT-Master "Pepsi" Ref. 16750 - UNPOLIERT
11,700 
Seller
Peierl Uhren & Schmuck
67
AT
Rolex GMT MASTER 1675 MK2 Dial Pepsi with Box and Papers
23,916 
Seller
Alex Pig Timepieces
70
HK
Rolex GMT-Master II 16710 Pepsi SEL Box & Papers
9,700 
Seller
IL CUSTODE DEL TEMPO
146
IT
Rolex [NO-HOLE+NEAR NOS+STICK DIAL] GMT Master II Pepsi, D - 2006
11,199 
Free shipping
Seller
S&A Watches
130
AT
Rolex Gmt Master II 40mm 16710 Steel Red/blue "pepsi" Bezel/bl...
9,882 
Free shipping
Seller
M & B Watches
16
US
Rolex GMT Master II rot blau Pepsi Rectangular Dial no Hole...
13,799 
Seller
Juwelier Ralf Häffner
927
DE
Rolex GMT-Master "Pepsi" Small GMT Hand Stainless Steel 1675 -...
41,559 
Seller
Xupes.com
208
UK
Rolex Vintage GMT-Master PEPSI Underline Ref-1675 Gilt Dial...
28,930 
Seller
Bachmann & Scher
157
DE
Rolex 16750 GMT-Master Rare Spider Dial Pepsi Bezel, 1984 +Box
10,800 
Seller
SwissOnly
271
LT
Rolex GMT-Master II 40mm Pepsi Diamond Ruby Sapphire Bezel Box...
13,472 
Free shipping
Seller
Mt. Vernon Specialties
27
US
Rolex GMT MASTER 1675 Pepsi with Pumpkin Patina
12,274 
Seller
Alex Pig Timepieces
70
HK
Rolex GMT-Master II 16710 Pepsi faded SEL no holes tag & paper...
11,900 
Seller
L'ORA DEL GALLO
52
IT
Rolex GMT-Master Pepsi Pointed Crown Guards Roestvrij Staal...
22,329 
Seller
Xupes.nl
16
NL
Rolex Gmt Master Pcg 1675 Steel Red/blue "pepsi" Bezel/matte...
14,350 
Free shipping
Seller
M & B Watches
16
US
Rolex GMT Master Pepsi rot blau swiss only Dial Stahl Automati...
10,199 
Seller
Juwelier Ralf Häffner
927
DE
Rolex GMT Master Steel Faded Pepsi Bezel Automatic Black Watch...
15,794 
Free shipping
Seller
Interwatches
238
US
Rolex GMT-MASTER PEPSI – 1675 CORNINO – VINTAGE 1960
18,401 
Seller
Uk Specialist Watches ltd
13
UK
Rolex 16710 GMT-Master II Pepsi Oyster Perpetual 1991 + Box
7,490 
Seller
SwissOnly
271
LT
Rolex 16700 GMT-Master A Serie NOS B & P EU Modell
17,777 
Free shipping
Seller
C & F Handelskontor GmbH
7
DE
Rolex 16700 GMT Master Pepsi
8,281 
Free shipping
Seller
The Vintage Concept
 
HK
  • 30
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  • 120

Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.

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