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Omega Seamaster 300 "Spectre"
TOP
Omega Seamaster 300 "Spectre"
8,200 
Seller
KronologY
47
FR
Vacheron Constantin Traditionnelle World Time Platinum Limited...
TOP
Vacheron Constantin Traditionnelle World Time Platinum Limited...
61,500 
Seller
10PAST10.COM
100
NL
Omega Seamaster 300 165.024-64
TOP
Omega Seamaster 300 165.024-64
4,990 
Seller
Chrono Finland
52
FI
Rolex Oyster Perpetual Date "Blue"  18K Gold Service 03/2018
TOP
Rolex Oyster Perpetual Date "Blue" 18K Gold Service 03/2018
4,790 
Seller
Timeless Watches GmbH
230
DE
Breitling Chronomat GMT
TOP
Breitling Chronomat GMT
3,622 
Seller
Barrons
7
US
Vacheron Constantin Overseas Dual Time Rose Gold
TOP
Vacheron Constantin Overseas Dual Time Rose Gold
32,500 
Seller
Turelojya SL
204
ES
Chopard Superfast
TOP
Chopard Superfast
5,922 
Seller
INEICHEN
38
CH
Breguet Type XXI 3817 Flyback
Breguet Type XXI 3817 Flyback
8,990 
Seller
Kellokonttori
13
FI
Rolex Datejust
Rolex Datejust
2,600 
Seller
Private Seller
FI
Jaeger-LeCoultre Master Compressor Chronograph
TOP
Jaeger-LeCoultre Master Compressor Chronograph
2,850 
Free shipping
Seller
Ducado Jóias, Lda
37
PT
Audemars Piguet Royal Oak Offshore Singapore Grand Prix...
TOP
Audemars Piguet Royal Oak Offshore Singapore Grand Prix...
32,500 
Seller
Juwelier Burger, since 2001
726
NL
Blancpain Aqua Lung Big Date 40mm Limited edition 2009 Fullset...
Blancpain Aqua Lung Big Date 40mm Limited edition 2009 Fullset...
7,990 
Seller
Chrono Finland
52
FI
Rolex Oyster Perpetual Lady Date Edelstahl Automatic Service...
TOP
Rolex Oyster Perpetual Lady Date Edelstahl Automatic Service...
2,290 
Seller
Timeless Watches GmbH
230
DE
Omega Genève
Omega Genève
1,685 
Seller
Kaisaniemen Kello ja Kultaliike Oy
6
FI
Omega Seamaster Diver 41mm Co-Axial Automatic Date
TOP
Omega Seamaster Diver 41mm Co-Axial Automatic Date
2,620 
Seller
Montredo GmbH
735
DE
Vacheron Constantin Overseas
TOP
Vacheron Constantin Overseas
8,390 
Seller
TodoReloj
333
ES
Girard Perregaux Sea Hawk II Titanium
Girard Perregaux Sea Hawk II Titanium
1,850 
Seller
Private Seller
FI
Tissot Heritage Visodate
Tissot Heritage Visodate
350 
Seller
Private Seller
FI
Patek Philippe Calatrava Grey Dial, Complete
Patek Philippe Calatrava Grey Dial, Complete
18,500 
Seller
Kellokonttori
13
FI
Chopard Grand Prix de Monaco Historique Power Control NEW
TOP
Chopard Grand Prix de Monaco Historique Power Control NEW
5,225 
Seller
Juwelier Burger, since 2001
726
NL
Patek Philippe Nautilus 3800 1988 18k Patek Philippe serviced...
Patek Philippe Nautilus 3800 1988 18k Patek Philippe serviced...
24,900 
Seller
Chrono Finland
52
FI
Breguet CLASSIQUE COMPLICATIONS EQUATION OF TIME PLATIN CALENDAR
TOP
Breguet CLASSIQUE COMPLICATIONS EQUATION OF TIME PLATIN CALENDAR
49,790 
Seller
Timeless Watches GmbH
230
DE
Breitling Chronomat Pilot Gold\Steel - 81950 + Original Box &...
TOP
Breitling Chronomat Pilot Gold\Steel - 81950 + Original Box &...
1,650 
Free shipping
Seller
Pawndeluxe
169
NL
Baume & Mercier Promesse 30mm MoP Guilloche Dial
TOP
Baume & Mercier Promesse 30mm MoP Guilloche Dial
2,910 
Seller
Montredo GmbH
735
DE
IWC Big Pilot 7 Days
TOP
IWC Big Pilot 7 Days
7,490 
Seller
COMERZIA
185
ES
Rolex EXPLORER 2 16550 Creamy Rail Dial with Box and Paper
TOP
Rolex EXPLORER 2 16550 Creamy Rail Dial with Box and Paper
18,542 
Seller
Alex Pig Timepieces
67
HK
Rolex Explorer
Rolex Explorer
6,368 
Seller
Private Seller
 
FI
Jaeger-LeCoultre Master Ultra Thin
Jaeger-LeCoultre Master Ultra Thin
3,790 
Seller
Kellokonttori
13
FI
Rolex gentleman's Oyster Perpetual Air-King Precision Vintage
TOP
Rolex gentleman's Oyster Perpetual Air-King Precision Vintage
2,200 
Free shipping
Seller
Bernardo Antichita'
24
IT
Rolex Daytona Ceramic 116500LN 2016
Rolex Daytona Ceramic 116500LN 2016
17,500 
Seller
Chrono Finland
52
FI
Tudor Big Block Chrono 79180
TOP
Tudor Big Block Chrono 79180
5,200 
Seller
Filipucci Juweliers
440
NL
IWC Pilot Chronograph "Le Petit Prince" Edition - IW 377717
TOP
IWC Pilot Chronograph "Le Petit Prince" Edition - IW 377717
3,650 
Free shipping
Seller
Pawndeluxe
169
NL
Chopard Imperiale 29mm Date Silver Dial
TOP
Chopard Imperiale 29mm Date Silver Dial
3,400 
Seller
Montredo GmbH
735
DE
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
TOP
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
32,751 
Seller
Taleda
387
CH
Rolex Daytona 116503 Oman New 2018
TOP
Rolex Daytona 116503 Oman New 2018
25,000 
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
61
IT
Rolex Explorer II 216570
Rolex Explorer II 216570
5,400 
Seller
Private Seller
 
FI
Omega Speedmaster Moonwatch from Moon to Mars
Omega Speedmaster Moonwatch from Moon to Mars
5,490 
Seller
Kellokonttori
13
FI
Rolex Lady White Gold MOP Diamond Datejust
TOP
Rolex Lady White Gold MOP Diamond Datejust
19,000 
Free shipping
Seller
Bernardo Antichita'
24
IT
Blancpain Fifty Fathoms GMT 2007 Fullset Box/Papers
Blancpain Fifty Fathoms GMT 2007 Fullset Box/Papers
3,790 
Seller
Chrono Finland
52
FI
Jaeger-LeCoultre Memovox Jumbo date with box
Jaeger-LeCoultre Memovox Jumbo date with box
3,400 
Seller
Harri Asunta
9
FI
Omega Seamaster Vintage Hybrid Autoquartz Omegamatic - 2514.50.00
TOP
Omega Seamaster Vintage Hybrid Autoquartz Omegamatic - 2514.50.00
1,435 
Free shipping
Seller
Pawndeluxe
169
NL
Baume & Mercier Clifton 43mm Automatic Chronograph
TOP
Baume & Mercier Clifton 43mm Automatic Chronograph
3,480 
Seller
Montredo GmbH
735
DE
Zenith El Primero Grande Class White Gold Limited Edition Ref....
TOP
Zenith El Primero Grande Class White Gold Limited Edition Ref....
4,900 
Seller
Orologeria Duomo Milano
82
IT
Rolex GMT-Master II 116710LN ( Full Set )
TOP
Rolex GMT-Master II 116710LN ( Full Set )
6,799 
Free shipping
Seller
exclusive-chrono.com
193
NL
Omega Speedmaster Professional Moonwatch 3570.50.00 serviced 2016
Omega Speedmaster Professional Moonwatch 3570.50.00 serviced 2016
2,750 
Seller
Private Seller
FI
Patek Philippe Nautilus 5711 Blue Absolutely Mint
Patek Philippe Nautilus 5711 Blue Absolutely Mint
46,500 
Seller
Kellokonttori
13
FI
Rolex Submariner Date
TOP
Rolex Submariner Date
8,500 
Free shipping
Seller
Bernardo Antichita'
24
IT
IWC Portuguese Perpetual Calendar 18k 2008 42mm
IWC Portuguese Perpetual Calendar 18k 2008 42mm
16,490 
Seller
Chrono Finland
52
FI
Omega Constellation C Date
Omega Constellation C Date
950 
Seller
Harri Asunta
9
FI
Breitling Supersports Bentley B55 Carbon | Limited ED 500pcs-...
TOP
Breitling Supersports Bentley B55 Carbon | Limited ED 500pcs-...
4,250 
Free shipping
Seller
Pawndeluxe
169
NL
Oris Divers Sixty-Five 40mm Black Dial Steel Strap
TOP
Oris Divers Sixty-Five 40mm Black Dial Steel Strap
1,689 
Seller
Montredo GmbH
735
DE
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
12,950 
Seller
Fernando Monge SA
126
ES
IWC Big Pilot 7 Days Power Reserve 5002
TOP
IWC Big Pilot 7 Days Power Reserve 5002
6,249 
Free shipping
Seller
exclusive-chrono.com
193
NL
Omega Speedmaster Moonwatch Professional
Omega Speedmaster Moonwatch Professional
3,300 
Seller
Private Seller
 
FI
TAG Heuer Carrera Calibre 36, New and Unworn
TAG Heuer Carrera Calibre 36, New and Unworn
4,890 
Seller
Kellokonttori
13
FI
Rolex OYSTER ROYAL Ref 6444 STAINLESS STEEL Vintage
TOP
Rolex OYSTER ROYAL Ref 6444 STAINLESS STEEL Vintage
2,800 
Free shipping
Seller
Bernardo Antichita'
24
IT
Rolex Explorer II 16570 1996
Rolex Explorer II 16570 1996
4,300 
Seller
Chrono Finland
52
FI
Rolex Daytona Ref. 116520 P Serie Cream Dial LC100 TOP
TOP
Rolex Daytona Ref. 116520 P Serie Cream Dial LC100 TOP
20,490 
Seller
Chrono World
13
DE
Breitling Navitimer Airborn Steel Case & Bracelet - Very Rare...
TOP
Breitling Navitimer Airborn Steel Case & Bracelet - Very Rare...
3,450 
Free shipping
Seller
Pawndeluxe
169
NL
Chopard Mille Miglia 44mm Automatic Chronometer
TOP
Chopard Mille Miglia 44mm Automatic Chronometer
4,689 
Seller
Montredo GmbH
735
DE
Rolex Oyster Perpetual Date
Rolex Oyster Perpetual Date
3,275 
Seller
Gellot Oy Ltd
 
FI
Rolex Sky-Dweller Pink Gold 326935 ( 99,99% New )
TOP
Rolex Sky-Dweller Pink Gold 326935 ( 99,99% New )
32,999 
Free shipping
Seller
exclusive-chrono.com
193
NL
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

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