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Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
Top
Rolex GMT-Master II «Pepsi» Oyster bracelet New 2021 Model
26 000
+ €60 for shipping
Professional dealer
4,87 (738)
ES
Tudor Black Bay Fifty-Eight 79030B Very good Steel 39mm Automatic
Top
Tudor Black Bay Fifty-Eight Automatik Edelstahl Herrenuhr Ref....
3 770
+ €49 for shipping
Sold by Chrono24
DE
Longines Evidenza L2.142.4 Very good Steel 26mm Automatic
Top
Longines Evidenza Ladies 26mm Automatic Silver Dial Ref: L2.142.4
700
+ €100 for shipping
Professional dealer
4,88 (349)
RO
Rolex Milgauss 116400GV New Steel 40mm Automatic
Top
Rolex Milgauss Blue Dial 2022 New Unworn 116400GV
15 853
+ €298 for shipping
Professional dealer
4,94 (32)
UK
Breitling Superocean Heritage Chronograph A23370 Very good Steel 44mm Automatic
Top
Breitling Superocean Heritage 44 Chronograph Automatik...
3 920
+ €49 for shipping
Sold by Chrono24
DE
Rolex GMT-Master 16700 Very good Steel 40mm Automatic Finland, Siilinjarvi
Rolex GMT-Master Pepsi Swiss Only U-series
14 980
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Omega Globemaster 130.30.39.21.02.001 Very good Steel 39mm Automatic Finland, Oulu
Omega Constellation Globemaster Like new 2020
5 250
+ €39 for shipping
Professional dealer
4,99 (39)
FI
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
Top
Rolex Milgauss Rainbow MK2 - Limited Edition /5 Dlc - Pvd
18 437
+ €350 for shipping
Professional dealer
4,82 (128)
IT
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic
Top
Rolex GMT-Master II Ref.126711CHNR NEW "RootBeer"
24 950
+ €175 for shipping
Professional dealer
4,78 (321)
NL
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic Finland, Helsinki
Rolex GMT-Master II Complete Set 6/2022
21 890
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Omega Seamaster 300 233.30.41.21.01.001 Good Steel 41mm Automatic
Top
Omega 【Polished】Seamaster 300 Master Co-axial Automatic Black...
3 187
+ €43 for shipping
Professional dealer
4,91 (230)
JP
Rolex 3601 Very good Yellow gold 31mm Manual winding
Top
Rolex Precision 18K Gold Gelbgold Yellow Handaufzug Herrenuhr...
3 490
+ €100 for shipping
Professional dealer
4,90 (539)
DE
Rolex Sky-Dweller 326934 Unworn Gold/Steel 42mm Automatic
Top
Rolex Sky-Dweller 'Black Dial - Jubilee' Ref. 326934
29 950
+ €150 for shipping
Professional dealer
4,91 (930)
NL
Omega Speedmaster Date 3511.20 Very good Steel 39mm Automatic
Top
Omega Speedmaster Date Chronograph Automatik Edelstahl...
2 180
+ €39 for shipping
Sold by Chrono24
DE
Parmigiani Fleurier Tonda PFC288-0001400-XA1442 Very good Steel 40mm Automatic Finland, Siilinjarvi
Parmigiani Fleurier Tonda 1950 Full set 2019
6 995
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Vacheron Constantin Overseas Dual Time 7900V/110A-B334 Very good Steel 41mm Automatic Finland, Oulu
Vacheron Constantin Overseas Dual Time Unpolished Complete set...
47 900
+ €39 for shipping
Professional dealer
4,99 (39)
FI
Rolex Daytona 116518LN New Yellow gold 40mm Automatic
Top
Rolex Daytona Oysterflex 116518LN Paul Newman Unworn New June...
47 900
Free shipping
Professional dealer
4,92 (423)
ES
Rolex Day-Date 36 128238 Unworn Yellow gold 36mm Automatic
Top
Rolex Oyster Perpetual Day-Date Ghost Diamond 128238 2022...
54 950
Free shipping
Professional dealer
4,87 (131)
NL
Rolex Sky-Dweller 326933 Good Gold/Steel 42mm Automatic Finland, Helsinki
Rolex Sky-Dweller 326933 Complete Set
21 450
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Rolex Oyster Perpetual 41 124300 Unworn Steel 41mm Automatic
Top
Rolex Oyster Perpetual 41 Ref. 124300 "NEW" 2021
20 000
+ €200 for shipping
Professional dealer
4,86 (252)
IT
IWC Pilot Mark IW3241 Very good Steel 36mm Automatic
Top
IWC Fliegeruhr Pilot Mark XII 12 Automatic Herrenuhr Service...
5 490
+ €100 for shipping
Professional dealer
4,90 (539)
DE
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic
Top
Rolex Oyster Perpetual 36 'Red Coral' Ref. 126000
14 450
+ €150 for shipping
Professional dealer
4,91 (930)
NL
Franck Muller Conquistador GPG 9900 SC GP Very good Titanium 49.5mm Automatic
Top
Franck Muller Conquistador Grand Prix 18K Roségold / Titan...
10 640
+ €59 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 126613lb Very good Gold/Steel 41mm Automatic Finland, Siilinjarvi
Rolex Submariner Date Bluesy (2021) Full set
20 395
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Tudor Black Bay Fifty-Eight M79010SG-0001 Very good Silver 39mm Automatic Finland, Oulu
Tudor Black Bay Fifty-Eight 925 Like new 2021 Full set
3 830
+ €39 for shipping
Professional dealer
4,99 (39)
FI
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic
Top
Rolex Oyster Perpetual 36mm 126000 Tiffany Dial Unworn New...
21 500
Free shipping
Professional dealer
4,92 (423)
ES
Rolex Day-Date 36 18238 Very good Yellow gold 36mm Automatic
Top
Rolex Oyster Perpetual Day-Date Champagne Roman 18238 1994...
23 500
Free shipping
Professional dealer
4,87 (131)
NL
Rolex Explorer II 216570 Very good Steel 42mm Automatic Finland, Helsinki
Rolex Explorer II Complete Set 9/2019
12 990
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Hublot Big Bang 341.SX.4310.LR.1204 Very good Steel 41mm Automatic
Top
Hublot Big Bang Chronograph Diamanten Automatik 341.SX.4310.LR...
9 750
+ €59 for shipping
Sold by Chrono24
DE
Vacheron Constantin Patrimony 39004 Very good Yellow gold 34mm Manual winding
Top
Vacheron Constantin Patrimony Ultra Slim Ultraflach 18K Gold...
4 890
+ €100 for shipping
Professional dealer
4,90 (539)
DE

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Rolex Milgauss 116400 Unworn Steel 40mm Automatic
Top
Rolex Milgauss GV 'Black Dial' Ref. 116400 GV
15 116
+ €150 for shipping
Professional dealer
4,91 (930)
NL
Breitling Bentley Supersports A26364 Very good Steel 49mm Automatic
Top
Breitling for Bentley Supersports Chronograph Automatik Stahl...
4 600
+ €49 for shipping
Sold by Chrono24
DE
Rolex Yacht-Master 37 268655 Unworn Rose gold 37mm Automatic Finland, Siilinjarvi
Rolex Yacht-Master 37 1/2022 Full set
31 900
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Rolex Datejust 41 126334 Very good Steel 41mm Automatic Finland, Oulu
Rolex Datejust 41 Azzurro Blue Full set
15 450
+ €39 for shipping
Professional dealer
4,99 (39)
FI
Zenith Chronomaster Sport 03.3100.3600/21.M3100 New Steel 41mm Automatic
Top
Zenith Chronomaster New Unworn Giffted with Original Strap &...
9 600
Free shipping
Professional dealer
4,92 (423)
ES
Jaeger-LeCoultre Reverso (submodel) 256.8.75 Very good Steel 38.5mm Manual winding
Top
Jaeger-LeCoultre Reverso Duetto Lady Diamanten Handaufzug...
4 350
+ €49 for shipping
Sold by Chrono24
DE
Rolex Daytona 116500LN New Steel 40mm Automatic Finland, Helsinki
Rolex Daytona "Panda" New, Unworn 3/2022
55 290
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Franck Muller Conquistador 8001 CC Very good Yellow gold 40.5mm Automatic
Top
Franck Muller Conquistador Chronograph 18K Gold Automatik...
9 750
+ €59 for shipping
Sold by Chrono24
DE
Breguet Classique 3210 Very good Yellow gold 30mm Manual winding
Top
Breguet Classique 18K Gold Damenuhr Gelbgold Yellow Handaufzug...
4 990
+ €100 for shipping
Professional dealer
4,90 (539)
DE
Breguet Héritage 5460 Very good Yellow gold 38.5mm Automatic
Top
Breguet Heritage 18K (0,750) Gold Chronograph Automatik...
9 550
+ €59 for shipping
Sold by Chrono24
DE
Franck Muller Casablanca 5850 SC Very good Red gold 45mm Automatic
Top
Franck Muller Casablanca 18K (0,750) Roségold Automatik...
6 150
+ €59 for shipping
Sold by Chrono24
DE
Vacheron Constantin Overseas Dual Time 47450/B01A-9227 Very good Steel 42mm Automatic Finland, Siilinjarvi
Vacheron Constantin Overseas Dual Time Full set (Serviced)
26 995
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Breitling Callistino B52045 Very good Gold/Steel 28mm Quartz
Top
Breitling Callistino Lady Stahl / Gold Damenuhr Datum Ref. B52045
1 850
+ €39 for shipping
Sold by Chrono24
DE
Jaeger-LeCoultre 240.2.72 Very good Red gold 39mm Automatic
Top
Jaeger-LeCoultre Reverso Grande GMT 18K Roségold Automatik...
12 370
+ €59 for shipping
Sold by Chrono24
DE
Breitling Cockpit Lady A71356 Very good Steel 31mm Quartz
Top
Breitling Cockpit 32 Lady MOP Diamanten Edelstahl Damenuhr...
2 150
+ €39 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic Finland, Helsinki
Rolex Submariner "Hulk" NOS 11/2016
37 490
+ €10 for shipping
Professional dealer
5,00 (3)
FI
Breitling Navitimer A23322 Very good Steel 42mm Automatic
Top
Breitling Navitimer Chronograph Automatik Edelstahl Herrenuhr...
4 530
+ €49 for shipping
Sold by Chrono24
DE
Patek Philippe Vintage 2404 Very good Yellow gold 37,4mm Manual winding
Top
Patek Philippe Rectangular 18K Gold Gelbgold Handaufzug Manual...
14 990
+ €100 for shipping
Professional dealer
4,90 (539)
DE
Breitling Chronomat D13050 Very good Gold/Steel 39mm Automatic
Top
Breitling Chronomat Stahl Gold Chronograph Automatik Herrenuhr...
2 570
+ €49 for shipping
Sold by Chrono24
DE
Chopard Happy Sport 277472-5001 Very good Red gold 36mm Quartz
Top
Chopard Happy Sport Diamanten 18K (0,750) Roségold Damenuhr...
12 850
+ €59 for shipping
Sold by Chrono24
DE
Zenith El Primero Chronomaster 24.2041.400/21.R576 Very good Aluminum 42mm Automatic Finland, Siilinjarvi
Zenith El Primero Chronomaster 2019
5 495
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Franck Muller Cintrée Curvex 6850 SC Very good Red gold 40.5mm Automatic
Top
Franck Muller Cintree Curvex Platinum Rotor 18K Rosegold...
8 330
+ €59 for shipping
Sold by Chrono24
DE
Omega Speedmaster Professional Moonwatch 311.30.42.30.13.001 Very good Steel 42mm Manual winding
Top
Omega Speedmaster Moonwatch Brown Chronograph Handaufzug Ref...
6 650
+ €59 for shipping
Sold by Chrono24
DE
Omega Speedmaster '57 331.10.42.51.02.002 Very good Steel 41.5mm Automatic
Top
Omega Speedmaster '57 Chronograph Automatik Stahl 331.10.42.51...
5 790
+ €59 for shipping
Sold by Chrono24
DE
Omega Seamaster Planet Ocean 232.90.46.21.03.001 Very good Steel 45.5mm Automatic
Top
Omega Seamaster Planet Ocean 600M Co-Axial Ref. 232.90.46.21.0...
5 350
+ €59 for shipping
Sold by Chrono24
DE
Breguet Classique 1747 Very good Yellow gold 36mm Automatic
Top
Breguet Classique Regulator 1747 Limitiert 18K Gold Automatik...
12 100
+ €59 for shipping
Sold by Chrono24
DE
Breitling Transocean Chronograph Unitime AB0510 Unworn Steel 46mm Automatic
Top
Breitling Transocean Unitime Chronograph Automatik Ref. AB0510...
7 060
+ €59 for shipping
Sold by Chrono24
DE
IWC 3703 Very good Yellow gold 39.5mm Automatic
Top
IWC Schaffhausen Amalfi Chronograph 18K Gold Automatik...
5 700
+ €59 for shipping
Sold by Chrono24
DE
Zenith 18.2080.4021/01.C494 Very good Red gold 42mm Automatic
Top
Zenith El Primero 18K Gold Chronograph Ref. 18.2080.4021/01.C4...
9 770
+ €59 for shipping
Sold by Chrono24
DE
Rolex Explorer II 16570 Good Steel 40mm Automatic Finland, Siilinjarvi
Rolex Explorer II 16570, 3186 (RSC-service 2017)
9 995
+ €20 for shipping
Professional dealer
4,95 (14)
FI
Jaeger-LeCoultre Reverso Duetto Q3352420 Very good Yellow gold 34mm Manual winding
Top
Jaeger-LeCoultre Reverso One Duetto Moon 18K Roségold Q3352420...
13 970
+ €59 for shipping
Sold by Chrono24
DE
Zenith El Primero 17.0240.410 Very good Yellow gold 38mm Automatic
Top
Zenith El Primero Chronomaster Chronograph 18K Gold 17.0240.410
11 750
+ €59 for shipping
Sold by Chrono24
DE
Hublot Elegant 1810.1 Very good Steel 40mm Automatic
Top
Hublot MDM Geneve Chronograph Automatik Datum Edelstahl...
2 670
+ €49 for shipping
Sold by Chrono24
DE
Omega Seamaster Planet Ocean 232.32.44.22.01.002 Very good Steel 43.5mm Automatic
Top
Omega Seamaster Planet Ocean 600M GMT Co-Axial Ref. 232.32.44....
5 250
+ €59 for shipping
Sold by Chrono24
DE
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.