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IWC Portuguese Chronograph IW371445 New Steel Automatic
TOP
IWC Chronograph Portuguese New 7/2020
5 900 
Verified Dealer
293
ES
Patek Philippe Nautilus 5711/1A Unworn Steel 40mm Automatic
TOP
Patek Philippe Custom Ruby Patek Philippe Nautilus 5711 Steel
79 466 
Verified Dealer
118
UK
TAG Heuer Aquaracer 300M WAY1112.BA0928 Very good Steel Quartz
TOP
TAG Heuer Aquaracer 300M | 40.5mm Stainless Steel Blue Dial...
1 016 
Verified Dealer
17
UK
Rolex GMT-Master II 126755SARU New Rose gold 40mm Automatic
TOP
Rolex GMT-Master II
127 891 
Verified Dealer
338
HK
Patek Philippe Nautilus 5740/1G New White gold 40mm Automatic
TOP
Patek Philippe Nautilus 5740/1G Perpetual Calendar new unworn
185 000 
Verified Dealer
9
MC
Patek Philippe Nautilus 5980R-001 Very good Rose gold 41mm Automatic
Patek Philippe Nautilus Chronograph 18ct Rose Gold 5980R-001
87 981 
Verified Dealer
24
UK
Zenith A3637 Fair Steel 43mm Automatic Finland, HELSINKI
TOP
Zenith Vintage Diver 1000m 43mm All original condition
3 990 
Verified Dealer
153
FI
Rolex Daytona 116520 Very good Steel 40mm Automatic
TOP
Rolex Daytona
17 300 
Verified Dealer
45
ES
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II Automatik Edelstahl Herrenuhr Oyster Ref....
9 860 

Sold by Chrono24

DE
TAG Heuer Carrera Calibre 16 CBK2115.BA0715 Unworn Steel 41mm Automatic
TOP
TAG Heuer CARRERA Calibre 16 Chronograph Dark Blue Ausstellung...
2 995 
Verified Dealer
293
DE
Rado Ceramica R21715162 New Ceramic 36mm Quartz
TOP
Rado Ceramica XL Chronograph R21715162
1 399 
Verified Dealer
594
DE
Rolex Datejust II 116300 Unworn Steel 41mm Automatic
TOP
Rolex DATEJUST 2 ICED OUT 41mm Baguette Index Pave Dial LC EU...
21 959 
Verified Dealer
158
DE
Patek Philippe Calatrava 5053R-001 Very good Rose gold 36mm Automatic
TOP
Patek Philippe Calatrava Officers
16 274 
Verified Dealer
400
US
Rolex GMT-Master 1675 Very good Steel 40mm Automatic
TOP
Rolex GMT Master 1675 w Service paper
15 500 
Verified Dealer
9
MC
Breitling Chronomat Evolution C13356 Very good Gold/Steel 44mm Automatic
TOP
Breitling Chronomat Evolution
6 350 
Free shipping
Verified Dealer
58
PT
Audemars Piguet Royal Oak 4100SA Good Gold/Steel 36mm Automatic Finland, HELSINKI
Audemars Piguet Royal Oak 36mm 1980 with original papers
9 990 
Verified Dealer
153
FI
Rolex Lady-Datejust 179171 Very good Gold/Steel 26mm Automatic
TOP
Rolex Lady Datejust Acero y Oro Rosa 179171
6 100 
Verified Dealer
45
ES
Rolex Datejust II 126300 Very good Steel 41mm Automatic
Rolex Datejust II 41 Automatik Edelstahl Herren Oyster...
7 460 

Sold by Chrono24

DE
Maurice Lacroix Masterpiece Squelette mp7208-ss001-001 Unworn Steel 46mm Manual winding
TOP
Maurice Lacroix Masterpiece Squelette Handaufzug MP7208
3 395 
Verified Dealer
293
DE
Blancpain Villeret 6660-1127-55B Very good Steel 40mm Automatic
TOP
Blancpain Villeret Demi-fuseau Horaire (Half Hunter)
9 540 
Verified Dealer
420
DE
Rolex Sea-Dweller Deepsea 116660 Very good Steel 44mm Automatic
TOP
Rolex Sea-Dweller Deepsea X Billionaire Prototype Nr. 00/10 DLC
23 975 
Verified Dealer
158
DE
H.Moser & Cie. Venturer 2327-0407 New Rose gold 43mm Manual winding
TOP
H.Moser & Cie. Venturer
16 880 
Verified Dealer
400
US
Rolex Chronograph 6238 Very good Steel 36mm Manual winding
TOP
Rolex Pre Daytona 6238 from 1964
42 000 
Verified Dealer
9
MC
Vacheron Constantin 4218 Very good Rose gold 35mm Manual winding
TOP
Vacheron Constantin 4218
5 250 
Free shipping
Verified Dealer
58
PT
Rolex Datejust Oysterquartz 17013 Good Gold/Steel 36mm Quartz Finland, HELSINKI
Rolex Datejust Oysterquartz 36mm 1986 with Box Rolex service 2016
3 890 
Verified Dealer
153
FI
Rolex Datejust 116234 Very good Steel 36mm Automatic
TOP
Rolex Datejust
6 450 
Verified Dealer
45
ES
Rolex Yacht-Master II 116680 Very good Steel 44mm Automatic
Rolex Yacht-Master II Automatik Herrenuhr Oyster Perpetual...
14 760 

Sold by Chrono24

DE
TAG Heuer Carrera Calibre 16 CV201AP.FC6429 Unworn Steel 41mm Automatic
TOP
TAG Heuer CARRERA Calibre 16 Automatik Chronograph Ausstellung...
2 995 
Verified Dealer
293
DE
Rolex Datejust 116234 Very good Steel 36mm Automatic
TOP
Rolex Datejust 116234 diamond Dial and double Bezel Just...
10 400 
Verified Dealer
105
IT
Rolex Datejust II 116334 Very good Steel 41mm Automatic
TOP
Rolex Datejust II Iced Out Roman Diamond Numbers Skyblue Dial
19 781 
Verified Dealer
158
DE
Jaeger-LeCoultre Polaris Q9008471 New Steel 41mm Automatic
Jaeger-LeCoultre Polaris Automatic Steel Black Dial 41mm
5 290 
Verified Dealer
705
UK
Rolex Daytona 16528 Very good Yellow gold 40mm Automatic
TOP
Rolex Daytona 16528 Floating L series 1989
80 000 
Verified Dealer
9
MC
Omega Speedmaster Day Date 3521.30.00 Very good Steel 39mm Automatic
TOP
Omega Speedmaster Stainless Watch Date
2 000 
Free shipping
Verified Dealer
58
PT
Rolex Yacht-Master 40 116621 Good Gold/Steel 40mm Automatic Finland, HELSINKI
Rolex Yacht-master 40mm Steel/rose With Rolex Box
11 850 
Verified Dealer
153
FI
Chopard Grand Prix de Monaco Historique 168992-9001 New Titanium 43mm Automatic
TOP
Chopard Grand Prix de Monaco Historique 168992-9001
6 060 
Verified Dealer
45
ES
Hublot Classic Fusion Ultra-Thin 515.CM.0140.LR Very good Ceramic 45mm Manual winding
Hublot Classic Fusion Ultra-Thin Skeleton All Black 515.CM.014...
7 560 

Sold by Chrono24

DE
Ebel Wave 1216403 New Steel 42mm Automatic
TOP
Ebel Wave Automatik Chronograph 1216403
1 650 
Verified Dealer
293
DE
Tissot Seastar 1000 T120.417.17.041.00 New Steel 45,5mm Quartz
TOP
Tissot Seastar 1000 Chronograph
378 
Verified Dealer
183
ES
Franck Muller Conquistador GPG 10800 SC DT GPG Very good Gold/Steel 46mm Automatic
TOP
Franck Muller Conquistador GPG Grand Prix Pinkgold
9 872 
Verified Dealer
158
DE
Frederique Constant Classics FC-225ST5B6 New Steel 40mm Quartz
TOP
Frederique Constant Classics
375 
Verified Dealer
209
NL
Rolex Day-Date 36 118209 Very good White gold 36mm Automatic
TOP
Rolex Day Date 118209 Blue wave
21 000 
Verified Dealer
9
MC
Rolex Submariner Date 16800 Fair Steel 40mm Automatic Finland, Jyväskylä
Rolex Submariner Date 16800
7 900 
Verified Dealer
 
FI
Richard Mille RM 005 RM005 Very good White gold 38mm Automatic Finland, HELSINKI
Richard Mille RM 005 FULLSET 2008
69 900 
Verified Dealer
153
FI
Rolex Submariner (No Date) 114060 Very good Steel 40mm Automatic
Rolex サブマリーナ 114060
9 468 
Free shipping
Verified Dealer
1395
JP
Audemars Piguet Royal Oak Selfwinding 15450SR.OO.1256SR.01 Unworn Gold/Steel 37mm Automatic
Audemars Piguet Royal Oak Stahl / Roségold Ref. 15450SR.OO.125...
20 680 

Sold by Chrono24

DE
TAG Heuer Carrera Calibre 16 CBM2110.BA0651 New Steel 41mm Automatic
TOP
TAG Heuer Carrera Calibre 16 Automatik Chronograph
3 145 
Verified Dealer
293
DE
Chronoswiss Répétition à quarts CH1641R New Rose gold 40mm Automatic
TOP
Chronoswiss Sirius Repetition Quarts, Ref. CH 1641 R, Rose...
13 950 
Free shipping
Verified Dealer
377
PT
Rolex Datejust 126333 New Yellow gold 41.00mm Automatic
Rolex Datejust 41 Rolesor Yellow Fluted / Oyster / Silver -...
13 039 
Verified Dealer
19
DK
Frederique Constant Slimline FC-235M4S5 New Steel 37mm Quartz
TOP
Frederique Constant Slimline
475 
Verified Dealer
209
NL
Patek Philippe Nautilus 7118/1A-010 Very good Steel 35mm Automatic
TOP
Patek Philippe Nautilus 7118/1A-010
33 000 
Verified Dealer
9
MC
Audemars Piguet Royal Oak Offshore Chronograph 26400SO.OO.A002CA.01 Good Steel 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph
22 000 
Verified Dealer
38
ES
Omega Speedmaster Professional Moonwatch 105.012-66 Fair Steel 42mm Manual winding Finland, HELSINKI
Omega Speedmaster Professional 42mm 1966 All Original
6 990 
Verified Dealer
153
FI
Omega Speedmaster Professional Moonwatch 3577.50 Fair Steel 42mm Manual winding
Omega スピードマスター プロフェッショナル フロムザムーントゥマーズ 3577.50
5 289 
Free shipping
Verified Dealer
1395
JP
IWC Ingenieur Automatic 323401 Very good Steel 43.5mm Automatic
IWC Schaffhausen Ingenieur Automatik Edelstahl Herrenuhr Ref....
3 360 

Sold by Chrono24

DE
TAG Heuer Autavia WBE5190.FC8268 New Bronze 42mm Automatic
TOP
TAG Heuer Autavia Calibre 5 Chronometer Bronze
2 995 
Verified Dealer
293
DE
Chopard Mille Miglia 178331-2003 Very good Steel Automatic
TOP
Chopard Mille Miglia Elton John Limited Edition Chronograph
7 400 
Verified Dealer
24
LV
Omega Speedmaster Professional Moonwatch Moonphase 304.93.44.52.03.001 New Ceramic 44.25mm Automatic
Omega Speedmaster Moonwatch Co-Axial Master Chronometer...
9 160 
Verified Dealer
19
DK
Omega Speedmaster Day Date 3623.33.01 Very good Rose gold 39mm Automatic
TOP
Omega Speedmaster Day Date
5 499 
Verified Dealer
209
NL
Rolex Submariner Date 116610LV New Steel 40mm Automatic
TOP
Rolex Submariner 116610LV Hulk new sticked
16 500 
Verified Dealer
9
MC
IWC Portuguese Chronograph IW3714 Very good White gold 41mm Automatic
TOP
IWC Portugieser Weissgold 750 Chronograph Iw3714 Automatik...
8 490 
Verified Dealer
663
DE
Zenith El Primero Espada 01.0040.418 Good Steel Automatic Finland, HELSINKI
Zenith El Primero Espada 38mm 1971 All original Untouched
5 590 
Verified Dealer
153
FI
Breitling A13358 Good Steel 39mm Automatic
Breitling クロノマット コックピット A13358
1 861 
Free shipping
Verified Dealer
1395
JP
Audemars Piguet Promesse 67259ST Very good Steel 27mm Quartz
Audemars Piguet Promesse Lady Edelstahl Diamanten Damenuhr...
2 060 

Sold by Chrono24

DE
Omega Constellation Quartz 123.10.27.60.57.001 New Steel 28mm Quartz
TOP
Omega Constellation Perlmutt + Diamanten
2 295 
Verified Dealer
293
DE

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH