Buyer Protection Authenticity Guarantee Why Chrono24? Any questions? Call +1 646-887-3560 or email us FinlandFinland | EUR
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Basic information
Type of watch
Categories
Reference number
More...
New/Pre-owned
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Audemars Piguet Platinum ROO Grand Prix Ltd Ed B&P 26290PO.OO....
TOP
Audemars Piguet Platinum ROO Grand Prix Ltd Ed B&P 26290PO.OO....
62,514 
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
178
UK
IWC Portuguese Chrono Rattrapante IW371203
TOP
IWC Portuguese Chrono Rattrapante IW371203
10,266 
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
178
UK
IWC Portoghese portoguese iw3714
TOP
IWC Portoghese portoguese iw3714
3,390 
Seller
Flale' Gioielli S.R.L.
9
IT
Zenith Defy Xtreme Tourbillon ZERO-G El Primero
TOP
Zenith Defy Xtreme Tourbillon ZERO-G El Primero
65,383 
Seller
Watch & Bullion
12
GI
Zenith Defy 21 El Primero Ceramic
TOP
Zenith Defy 21 El Primero Ceramic
8,700 
Free shipping
Seller
Istock LTD
88
LV
TAG Heuer Monaco Twenty Four Calibre 36
TOP
TAG Heuer Monaco Twenty Four Calibre 36
7,198 
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
7
CH
Rolex YACHTMASTER  GOLD 750 AUTOMATIK 35MM MEDIUM MID SIZE
TOP
Rolex YACHTMASTER GOLD 750 AUTOMATIK 35MM MEDIUM MID SIZE
12,790 
Seller
Timeless Watches GmbH
198
DE
Richard Mille RM 16  pvd titanium full set 2016 hot price
TOP
Richard Mille RM 16 pvd titanium full set 2016 hot price
31,000 
Seller
The Watch Firm
154
AT
Rolex GMT-Master
TOP
Rolex GMT-Master
7,500 
Seller
ANNIBALI&CO
88
IT
Omega Constellation C Date
Omega Constellation C Date
950 
Seller
Harri Asunta
8
FI
Rolex Daytona Ref. 116500LN
TOP
Rolex Daytona Ref. 116500LN
16,500 
Seller
Steiner Maastricht
131
NL
Rolex Stainless Steel Submariner 16610 MOP Ceramic Diamond
TOP
Rolex Stainless Steel Submariner 16610 MOP Ceramic Diamond
6,146 
Free shipping
Seller
SGA Watches & Jewelry
7
US
IWC Portugieser Yacht Club Chrono Volvo Limited Edition IW390212
TOP
IWC Portugieser Yacht Club Chrono Volvo Limited Edition IW390212
8,250 
Seller
Filipucci Juweliers
423
NL
Ulysse Nardin Diver Chronograph Black
TOP
Ulysse Nardin Diver Chronograph Black
7,200 
Free shipping
Seller
Istock LTD
88
LV
Tissot T- Touch II Stainless Steel Gent
TOP
Tissot T- Touch II Stainless Steel Gent
520 
Seller
First Advanced Watches
33
ES
Audemars Piguet Royal Oak Offshore 26170ST.OO.D101CR.01
TOP
Audemars Piguet Royal Oak Offshore 26170ST.OO.D101CR.01
13,512 
Free shipping
Seller
AB Time Inc.
145
US
IWC Aquatimer Automatic Box and papers mint
TOP
IWC Aquatimer Automatic Box and papers mint
3,900 
Seller
The Watch Firm
154
AT
Breitling Bentley Supersports E2736522
TOP
Breitling Bentley Supersports E2736522
5,250 
Seller
Watchdeals
145
NL
Jaeger-LeCoultre Memovox Jumbo date with box
Jaeger-LeCoultre Memovox Jumbo date with box
3,400 
Seller
Harri Asunta
8
FI
Rolex Oyster Perpetual 39 NEW Ref. 114300
TOP
Rolex Oyster Perpetual 39 NEW Ref. 114300
4,700 
Seller
Steiner Maastricht
131
NL
Rolex Deep Sea PEPSI - ICE - Baguette Bezel Diamonds  ICED OUT
TOP
Rolex Deep Sea PEPSI - ICE - Baguette Bezel Diamonds ICED OUT
26,000 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Jaeger-LeCoultre Reverso Squadra Hometime Rose Gold 230.2.77
TOP
Jaeger-LeCoultre Reverso Squadra Hometime Rose Gold 230.2.77
9,450 
Seller
Filipucci Juweliers
423
NL
Frederique Constant Hybrid Manufacture
TOP
Frederique Constant Hybrid Manufacture
2,950 
Free shipping
Seller
Istock LTD
88
LV
Zenith El Primero Chronomaster
TOP
Zenith El Primero Chronomaster
3,900 
Seller
Orologeria Duomo Milano
79
IT
Omega Speedmaster 105.012-65
Omega Speedmaster 105.012-65
10,000 
Seller
Kellokonttori
12
FI
Jaeger-LeCoultre HOT PRICE Reverso  GRAND SPORT AUTOMATIC BXO...
TOP
Jaeger-LeCoultre HOT PRICE Reverso GRAND SPORT AUTOMATIC BXO...
2,690 
Seller
The Watch Firm
154
AT
TAG Heuer Grand Carrera Automatic Chronograph CAV511A.FC6225
TOP
TAG Heuer Grand Carrera Automatic Chronograph CAV511A.FC6225
4,900 
Seller
SUBASTAS REGENTS ,SL
8
ES
Rolex Dato Compax Chronograph 4768 Steel with Box pre Daytona
TOP
Rolex Dato Compax Chronograph 4768 Steel with Box pre Daytona
29,999 
Seller
Luxury-Time
397
DE
Rolex Datejust 36 NEW Ref. 116234
TOP
Rolex Datejust 36 NEW Ref. 116234
6,500 
Seller
Steiner Maastricht
131
NL
Rolex Datejust II Pavee Dial Weissgold Brillant Lünette Diamant
TOP
Rolex Datejust II Pavee Dial Weissgold Brillant Lünette Diamant
14,242 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Chopard St. Moritz Stahl/Gold - Full Set
TOP
Chopard St. Moritz Stahl/Gold - Full Set
1,650 
Seller
willi rothfuss
128
DE
Jaeger-LeCoultre Geophysic Universal Time Rose Gold
TOP
Jaeger-LeCoultre Geophysic Universal Time Rose Gold
18,300 
Free shipping
Seller
Istock LTD
88
LV
Chopard Ice Cube diamond dial from 2000 complete with box and...
TOP
Chopard Ice Cube diamond dial from 2000 complete with box and...
3,450 
Seller
Watchdeals
145
NL
TAG Heuer Aquaracer
TAG Heuer Aquaracer
650 
Seller
Private Seller
 
FI
TAG Heuer Grand Carrera box and papers
TOP
TAG Heuer Grand Carrera box and papers
3,800 
Seller
The Watch Firm
154
AT
Omega 60th Anniversary 1957 Trilogy Set Limited Edition
Omega 60th Anniversary 1957 Trilogy Set Limited Edition
20,900 
Seller
Kellokonttori
12
FI
Rolex Yacht-Master II 116680 Stainless Steel Watch (White)
TOP
Rolex Yacht-Master II 116680 Stainless Steel Watch (White)
12,641 
Seller
Watch My Diamonds
111
US
Rolex Datejust 31 MOP Ref. 178274
TOP
Rolex Datejust 31 MOP Ref. 178274
9,000 
Seller
Steiner Maastricht
131
NL
Rolex Datejust II Green Dream Baguette Lünette Green Diamond Dial
TOP
Rolex Datejust II Green Dream Baguette Lünette Green Diamond Dial
11,969 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
TAG Heuer Aquaracer 500M Calibre 16
TOP
TAG Heuer Aquaracer 500M Calibre 16
2,500 
Seller
SUBASTAS REGENTS ,SL
8
ES
Patek Philippe 7118
TOP
Patek Philippe 7118
22,213 
Seller
表家niuwatch
 
HK
Maurice Lacroix Herren Automatik LC6017-SS001-130  NEU OVP
TOP
Maurice Lacroix Herren Automatik LC6017-SS001-130 NEU OVP
499 
Seller
Uhren-Schiesl
246
DE
Zenith El Primero Chronomaster
Zenith El Primero Chronomaster
2,500 
Seller
Private Seller
 
FI
Jaeger-LeCoultre Grande Reverso power reserve 8 days box papers
TOP
Jaeger-LeCoultre Grande Reverso power reserve 8 days box papers
4,999 
Seller
The Watch Firm
154
AT
Tudor Heritage Black Bay 79230N
TOP
Tudor Heritage Black Bay 79230N
2,399 
Free shipping
Seller
exclusive-chrono.com
178
NL
Rolex Presidential Day Date Red Vignette Dial Diamond Watch 18038
TOP
Rolex Presidential Day Date Red Vignette Dial Diamond Watch 18038
14,819 
Seller
Watch My Diamonds
111
US
Rolex Submariner Date Ref. 16613
TOP
Rolex Submariner Date Ref. 16613
8,100 
Seller
Steiner Maastricht
131
NL
Rolex Deep Sea Black Dia  Baguette Lünette Pave Dial PIECE UNIQUE
TOP
Rolex Deep Sea Black Dia Baguette Lünette Pave Dial PIECE UNIQUE
13,257 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Chopard Mille Miglia Race Edition 2017 Limited
Chopard Mille Miglia Race Edition 2017 Limited
4,990 
Seller
Kellokonttori
12
FI
Oris Aquis Date
TOP
Oris Aquis Date
1,220 
Seller
CANTELI JOYEROS SL
 
ES
Jaeger-LeCoultre Grande Reverso Calendar
TOP
Jaeger-LeCoultre Grande Reverso Calendar
7,600 
Seller
Safe watches
10
IT
TAG Heuer Carrera Calibre 17
TAG Heuer Carrera Calibre 17
3,490 
Seller
Luxury Watch Helsinki
 
FI
Chopard Happy Sport diamonds box papers
TOP
Chopard Happy Sport diamonds box papers
3,000 
Seller
The Watch Firm
154
AT
Rolex Sky-Dweller steel/gold 326933 ( LC 100 )
TOP
Rolex Sky-Dweller steel/gold 326933 ( LC 100 )
14,999 
Free shipping
Seller
exclusive-chrono.com
178
NL
Rolex Datejust 36mm Silver String Diamond Dial/Bezel/Lugs 16014
TOP
Rolex Datejust 36mm Silver String Diamond Dial/Bezel/Lugs 16014
6,276 
Seller
Watch My Diamonds
111
US
Rolex Oyster Perpetual 39 Ref. 114300
TOP
Rolex Oyster Perpetual 39 Ref. 114300
4,600 
Seller
Steiner Maastricht
131
NL
Rolex Day-Date Tridor Dia Dial factory Bezel Orig. Brill Lünette
TOP
Rolex Day-Date Tridor Dia Dial factory Bezel Orig. Brill Lünette
19,600 
Seller
LUXUS RITTER GmbH & Co. KG
75
DE
Patek Philippe Annual Calendar Chronograph 5960/1A
Patek Philippe Annual Calendar Chronograph 5960/1A
36,500 
Seller
Kellokonttori
12
FI
Maurice Lacroix Les Classiques  Date LC1117-PVY13-130 Neu OVP
TOP
Maurice Lacroix Les Classiques Date LC1117-PVY13-130 Neu OVP
399 
Seller
Uhren-Schiesl
246
DE
IWC Porsche Design Compass watch
IWC Porsche Design Compass watch
2,750 
Seller
Private Seller
FI
Rolex Day-Date
TOP
Rolex Day-Date
7,718 
Seller
Bijouterie-Horlogerie Langel
43
CH
TAG Heuer Monaco Limited Edition vintage Gulf Full set
TOP
TAG Heuer Monaco Limited Edition vintage Gulf Full set
3,990 
Seller
The Watch Firm
154
AT
  • 30
  • 60
  • 120

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

You might also be interested in: